Leverage High-Touch Domain Experts for Your Long-tail Customers

mailchimp-logo

Mailchimp Reduced Churn by 95% Within Six Months

Problems

Churn rate was high among unmanaged customers, and support resources were not effective enough

Solution

Account gap analysis “Health Check” and implementation by email marketing experts

Results

Monthly churn

7%
right arrow
0.5%

ARR Saved

$3.5M
2,500+ customers within 6 months

“Customers that have taken advantage of The Mailchimp Health Check tell us that it’s pure gold, that they’re very appreciative, and that they’re feeling more confident about their marketing,”

Rania Succar
Mailchimp CEO

Empower Your Customers
to Make The Most of Your Platform

Through platform and industry experts, all trained to deliver consistent, high-quality services at scale

Product Adoption

Drive meaningful product engagement by aligning your platform with your customers’ strategic goals and business needs. Ensure it’s well-implemented to maximize value, boosting retention and strengthening long-term customer relationships.

Learn More

Onboarding

Set customers up for success from day one with expert-led onboarding. This vital stage not only accelerates engagement but also builds a strong foundation that determines their lifetime value (LTV), ensuring robust and sustainable growth.

Learn More

Managed Services

Connect customers with trusted experts for ongoing guidance and implementation. This support empowers them to use the platform effectively, driving continuous value and generating service-based revenue for your company.

Learn More

The Power of
Business Expertise

Your platform is powerful, but only when you combine it with business expertise, you ensure your customers can leverage your platform strategically, driving meaningful results that align with their specific business goals.

Business experts bring strategic industry insight and technical expertise to help your customers align the platform with their needs—like a tech-savvy product analytics expert guiding a tech company to maximize their analytics platform.

Watch Greg Daines

CEO of ChurnRX

What is a Managed Expert Platform?

Providing white-glove service to all customers isn’t feasible, yet longtail customers still need personalized support. Digital solutions alone can’t solve churn or drive expansion—human expertise is essential. Scaling this in-house is challenging, so Mayple leverages business and industry experts to deliver focused, scalable engagements. The Managed Expert Platform is a plug-and-play solution, ready for deployment in just two weeks.

How Our Managed Expert Platform Works

The only platform that addresses both your longtail customers and your partner
ecosystem with a structured, results-driven approach designed to be ROI-positive.

1

Engagements 

Tailored

A customized engagement model is designed to align with your platform’s unique strengths and address any gaps while meeting your customers' specific needs and setting clear, ROI-driven metrics for success.

2

Expert Partners 

Equipped

Experts from your partner ecosystem receive specialized training, equipping them with the tools and insights needed to deliver impactful engagements that drive meaningful business results for customers.


3

Scalable Quality Onboarding

Customers are seamlessly enrolled in the program and matched with experts best suited to their needs, supported by a platform that ensures high-quality interactions at scale.


4

Expert Implementation 

& Collaboration

Experts work directly with customers to provide hands-on implementation, tailored guidance, and industry best practices, ensuring your customers are making the most of your platform for their business.

5

Results Measured, 
Revenue Grown

Each engagement’s impact on KPIs is tracked and assessed, giving you measurable results, valuable customer feedback, and detailed engagement data.


Build a Revenue Flywheel

Tailored engagements

That align each customer’s strategy with your platform’s unique strengths.

Industry experts from your partner ecosystem

Who provide essential guidance, steering customers toward sustained business success.

A seamless, scalable platform

That ensures a premium experience, connecting your partners with longtail customers for mutual growth.

Steady deal flow for partners through previously untapped small projects, providing longtail customers with critical implementation support and expert insights. Every engagement becomes a value-driven opportunity that deepens customer loyalty and drives sustainable growth.

Calculate Your Potential ROI With MEP

Total Number of Customers in Cohort

Monthly Customer Churn Rate

%

Monthly Revenue per Customer

$

Enrollment rate

%

Churn reduction

%
Improved Churn

-3.5%

ARR Saved

$8,087,040

See full breakdown

Learn what industry leading specialists
think about CS and it’s future

Resources

We’re fully comitted to your success

Read Our Blog
Blog

Partner Directories: The Underappreciated Key to Business Success

Read More Partner Directories: The Underappreciated Key to Business Success
report

Cracking the Code: An Innovative Approach to Combating Churn in SaaS Platforms

Read More Cracking the Code: An Innovative Approach to Combating Churn in SaaS Platforms
Blog

Managed Expert Platform: The Next Evolution of Partner Directories

Read More Managed Expert Platform: The Next Evolution of Partner Directories
Blog

Why SMBs Churn - And How You Can Retain Customers

Read More Underserved SMBs in SaaS
eBook

A New Way to Combat SaaS Churn

Read More A New Way to Combat SaaS Churn

Frequently Asked Questions

What is the Managed Expert Platform?

The Managed Expert Platform is an on-demand approach to providing high-quality, tailored strategies for SaaS customers, with the goal of enriching their interactions with the SaaS platform or service.

The Managed Expert Platform approach involves connecting customers with seasoned industry professionals who excel at bridging gaps across industries, department functions, business models, and platform knowledge, fostering seamless communication between customers and your success team. Mayple takes care of expert management, training, recruitment, and quality assurance, allowing your in-house team to enjoy the benefits of expert guidance with minimal effort.

Why do we need Managed Expert Platform?

No customer facing team can be everywhere all the time. Managed Expert Platform experts provide hands-on support where it's most needed, bridging the gap between the resources of your customer success team (CSMs) and the guidance your customers require.

Managed Expert Platform experts provide tailored guidance and support, ensuring that all customers - particularly mid- and lower-tier customers who may lack the resources of larger enterprise customers - receive the assistance necessary to thrive with your platform.

How can we use Managed Expert Platform?

Managed Expert Platform is versatile, catering to diverse customer segments across all stages of engagement with your platform.

Whether guiding users through Onboarding, fostering Adoption, or maximizing Usage, MEP specialists tailor their services to predefined scopes, customized for each segment.

Managed Expert Platform can help your team:

Facilitate onboarding and custom implementations
Conduct health checks and offer suggestions for improved usage
Maximize value by unveiling underutilized product functionalities

What KPIs does Managed Expert Platform impact?

The Managed Experts program can influence three main sets of KPIs, based on your business goals and priorities:

Retention: Decrease churn rates, increase NPS/CSAT, increase customer LTV
Growth/upselling: Increase NRR, generate upsell and cross-sell opportunities (CSQLs) Boost MRR per user, increase revenue
Product usage: Increase feature usage and awareness, decrease time to value, decrease customer effort score (CES), increase number of users/seats.

Who pays for Managed Expert Platform – SaaS platforms or customers?

You can pay for Managed Expert Platform or pass the costs on to your customers, depending on your business strategy, goals and needs.

If your goal is to increase retention with risk of churn customers, we recommend that you pay for retention-focused Expert services. Offering Expert services for free maximizes the number of customers who take advantage of the program, and magnifies retention rate benefits.

However, if your goal is to offer new value-added services or increase usage of existing customers, it is natural to offer Managed Expert Platform to customers as a paid offering.

Can the Managed Expert Platform be white labeled?

Absolutely! It can be directly integrated into your product.

We customize white labeled programs to your brand, making sure your customers have a seamless experience that highlights the expertise of your team.

Managed Expert Platform can sit directly on your URL, so no external system is necessary.

How can I know if the Managed Expert Platform will work for my company?

We’re happy to help you figure out if the Managed Expert Platform is right for your business.

We offer a free, no-obligation pilot. Contact our sales team for more information.

How long does it take to implement the Managed Expert Platform?

The Managed Expert Platform can be implemented in as few as 10 days.

Who are Managed Expert Platform Experts?

Experts are platform specialists who also have the industry expertise to help your clients solve real business problems with your platform. The Experts can be your existing ecosystem partners, or thoroughly vetted freelancers and micro agencies.

What is the difference between our customer success managers and an Managed Expert Platform Expert?

Experts work alongside your existing customer success team. Your customer success team are masters of the technical uses of your product; Experts are industry and business specialists who can connect your platform to the business needs of your client.

Because of it’s innovative pay-per-use model, Experts can also provide support to your unmanaged customer segment at a lower cost than your in-house success team.

How does Mayple vet Experts?

Mayple vets experts across 141 criteria in 10 categories to identify the top performers. We get view-only access to accounts that applicants have managed, and carefully analyze their past performance and results.

The experts are also vetted for experience and results in your specific SaaS platform.

Only the 12% of experts who have consistently overperformed benchmarks become experts.

You can learn more about our vetting process here.

How does Mayple ensure the highest quality of service by Managed Expert Platform Experts?

Our vetting does not end when an Expert is approved on the Mayple platform. We handle ongoing quality assurance support, monitoring Expert calls and deliverables and providing feedback and training to ensure that Experts provide the highest-quality service to customers.

We also believe in full transparency. You will be privy to CSAT scores and any feedback your customers have about Managed Expert Platform and their Expert.

How would Managed Expert Platform work with my existing partner directory?

You can use a partner directory together with the Managed Expert Platform together, or separately.

If you decide to combine your existing partner directory with the Managed Expert Platform, Mayple’s AI platform will automatically match your customers with your existing partners, boosting their conversion rates and satisfaction.

If you choose to use the two platforms separately, the Managed Expert Platform is great for customers who are looking for a full-service, done-for-you approach, while customers who are interested in shopping for services can review your partner directory.

What data or information would I be privy to during and after Managed Expert Platform Experts meet with my customers?

Mayple offers access to a comprehensive overview of both ongoing and finished projects, detailing projects’ current status, objectives, projected completion dates, and overall summaries.

Moreover, Mayple will relay all customer feedback and product suggestions directly to your Product team. This ensures that you are informed about not only the progress of individual projects, but also any trends identified within segments managed by Managed Expert Platform experts, along with valuable product feedback.

You will also be privy to CSAT scores and any feedback received about our MEP Experts.

What can I expect in working with Mayple?

In 3 words: A True Partnership!


We prioritize transparent communication, ensuring that you are informed and involved every step of the way. With Mayple, you can expect clear updates, open dialogue, and collaborative decision-making to drive your projects forward.

Moreover, we understand that your success is our success. That's why we're dedicated to closely monitoring performance metrics, optimizing strategies, and delivering tangible results that align with your business objectives. At Mayple, we measure our success by the impact we make on yours.

We’re more than just a vendor – we're your trusted partner in achieving your marketing goals.

gradient

Maximize Your Users' ROI With Trusted Expert Assistance

BOOK A DEMO