Octavia Drexler

Octavia is a SaaS content marketer who runs on caffeine, humor, and, well, marketing. She lives and breathes digital content -- but she also hopes she'll one day write and publish a couple of non-marketing books.

How to Write Lead Nurturing Emails to Convert + Connect

Lead nurturing emails are a must-have for every great communication strategy. Don't miss these expert tips, tricks, and steal-worthy examples.

Email Marketing

October 29, 2023

How to embed video in email (5 steps plus answer to FAQs)

Video content performs better, and email is no exception. Whether for email campaigns, or an internal explainer videos, learn how to embed video in email today.

Email Marketing

October 29, 2023

Build the Best BFCM Campaign Yet with These 43 Tips (+20 Examples)💰

The stats around the Black Friday sales are mind-blowing, and the competition is tough. But we've put together these TOP SECRET best BFCM marketing tips. Shh!

Email Marketing

October 26, 2023

7 Reasons To Consider the Mailchimp CRM For Your Business

Customer Relationship Management may not come to mind when you see the Mailchimp monkey logo. But maybe it should. Catch the scoop on Mailchimp's CRM platform.

Email Marketing

October 19, 2023

How Create a Campaign Performance Report to Wow Stakeholders

Campaign performance reports are essential to understanding the success of marketing campaigns. Get these tips for presenting that data in the best way.

Email Marketing

October 16, 2023

How to Create Add to Calendar Link To Manage Online Events

So you've gotten your readers to open your emails and actually want to attend your events. Here's the guide on how to make the most out of this opportunity.

Email Marketing

October 10, 2023

Unlocking Engagement: The Power of Double Opt-In

Knowing the difference between single and double opt-in is important not only for compliance, but also for a more intentional email marketing strategy. Read on!

Email Marketing

October 9, 2023

18 Tools for SMS Marketing Plus The Why and the How

There are so many tools for SMS marketing that it can be hard to decide which is the best one for your business. Check out this full guide to learn more.

Marketing

September 29, 2023

How to Use Transactional Emails To Get Customers to Love You

Transactional emails sound bland, but when done right, they should be anything but. Find out how to tap into this important opportunity to educate and engage.

Email Marketing

September 26, 2023

9 Memorial Day Email Campaigns +100 Meaningful Subject Lines

Memorial Day email campaigns are an important opportunity to show off your company values to your customers. Check out our expert tips and email subject lines.

Email Marketing

September 26, 2023

Best March Madness Email Ideas + 115 Slam Dunk Subject Lines

March Madness email campaigns are an important way to delight your readers. Don't miss these important stats, expert ideas, and steal-worthy subject line ideas.

Email Marketing

September 26, 2023

Drip vs Nurture Campaign: Crafting the Perfect Email Strategy

Knowing the difference between a drip vs nurture campaign can help set your email marketing strategy apart from your competition. Read this guide to learn more.

Email Marketing

September 26, 2023

The BEST Workarounds + Tips for Using Custom Fonts in Emails

When was the last time you gave your email fonts a second thought? There's a lot more to custom fonts in emails than looking professional. Read to find out!

Email Marketing

September 26, 2023

Top Tips on How To Send Email Campaigns That WORK + Examples

Want to know how to send email campaigns? This is your ultimate guide - from best practices to what platforms to use, you don't want to miss this!

Email Marketing

September 21, 2023

11 Ways To Stay Compliant with Mailchimp GDPR (2024 Update)

Complying with the General Data Protection Regulation is an absolute must if you're marketing to UK-based contacts. Don't miss these top Mailchimp GDPR tips.

Email Marketing

September 21, 2023

Top 8 SMS Marketing Automation Platforms in 2024

You're more likely to open promotional texts than promotional emails – and so are your customers. Check out our expert sms marketing automation tips.

Marketing

September 20, 2023

Mailchimp CRM

Mailchimps A/B testing lets you build your email marketing choices based on data. Check out these top 6 tips for a bullet-proof A/B testing strategy.

Email Marketing

September 14, 2023

How to Create An Email Marketing Journey That WORKS [Guide]

A strong and intentional strategy for each customer's email marketing journey is what sets you apart from the amateurs. See these tips, metrics, and examples!

Email Marketing

September 5, 2023

The 6-Pack Guide To Father's Day Emails (+ Almost 200 Ideas)

Find out why you need to add Father's Day email marketing to your calendar, and how to do it in style. With almost 200 ideas inside, this is the ultimate guide.

Email Marketing

September 3, 2023

20 Mailchimp A/B Test Ideas to Drive Better Email Marketing Results

Mailchimps A/B testing lets you build your email marketing choices based on data. Check out these top 6 tips for a bullet-proof A/B testing strategy.

Email Marketing

September 1, 2023

How to Create Mailchimp Newsletters From A to Z (+ Examples)

Mailchimp newsletters are an easy way to stay top-of-mind with your audience. If you do it right. Check out our expert tips to learn more.

Email Marketing

August 31, 2023

How to Create a Mailchimp Survey: Unlock the Secret to Great Data

Mailchimp surveys make it easy to hear what your audience has to say. Find out about different Mailchimp survey types, customization options, and more.

Email Marketing

August 31, 2023

Top 31 Strategies for Abandoned Cart Recovery That Work

Finally! An explanation of abandoned cart recovery and prevention that every online business owner should read. Get expert tips and see our favorite examples.

Email Marketing

August 30, 2023

22 Best Email Marketing Examples of 2024 (Don't Miss These!)

While there always seem to be new marketing channels to try out, email is here to stay. Check out these email marketing examples and tips for maximum ROI.

Email Marketing

August 22, 2023

Lucky 100 St Patrick's Day Email Examples + Subject Line Ideas

Is a St. Patricks Day email campaign right for your marketing strategy? The data and these great ideas might inspire you to try the luck of the Irish!

Email Marketing

August 17, 2023

17 Best Labor Day Marketing Ideas: Delight, Promote and More

Marketing for special events like Labor Day is a great opportunity to inject some fun and meaning into your message. Check out these data-backed ideas + tips.

Email Marketing

August 17, 2023

Shipping Notifications Guide: Inform + Empower Customers

Shipping notifications are a great opportunity to nurture your relationships with your customers. This expert guide walks you through how to do this right.

Email Marketing

August 15, 2023

Customer-First Marketing Strategy Tips To Woo Your Audience!

Customer experience doesn't just start with customer support teams. Make your audience feel heard the minute they see your brand. Don't miss these expert tips.

Marketing

August 15, 2023

How to Use Mailchimp Popups in 9 Easy Steps: Grow + Convert!

Popups get a bad rap, thanks to some of the more annoying ones out there. But Mailchimp popups let you control the copy, timing and look. Click to learn more.

Email Marketing

August 14, 2023

Mailchimp Website Builder Review - Is It Worth It?

Find out how to use Mailchimp's website builder, and how to get the most out of it for your marketing needs. No coding or design expertise needed!

Email Marketing

August 13, 2023

Set Up Mailchimp Drip Campaigns in 7 Easy Steps + Examples

Drip campaigns are an effective way to engage, educate, and communicate with your audience. Mailchimp's drip campaign functionalities make all of that a breeze.

Email Marketing

August 1, 2023

120 Best Browser Abandonment Subject Lines Examples + Tips

If you're not following up with customer's after they've browsed your site, you're losing out! See our browser abandonment email subject lines and expert tips.

Email Marketing

August 1, 2023

5 Best Mailchimp Form Tips to Grow And Engage Your Audience

Mailchimp forms are an important tool for capturing important data from your site visitors and growing your list - if done right. Don't miss these expert tips!

Email Marketing

July 31, 2023

8 Killer Mailchimp SMS Strategies: How to Reach Customers

Texts are several times more likely to get opened than emails. No wonder then that Mailchimp SMS has become a popular marketing channel. Learn more inside!

Email Marketing

July 30, 2023

What Is Mailchimp and How To Use It in 2024 (Beginner’s Guide)

Learn about Mailchimp and why it's right for your business. Discover its latest features. Journeys, automated flows, popups, surveys, SMS, and more.

Email Marketing

July 30, 2023

10 Examples of the Best Browse Abandonment Emails | Expert Guide

What's more challenging than driving traffic to your site? Getting visitors to complete orders. See this guide + expert examples for browse abandonment emails.

Email Marketing

July 12, 2023

[Guide] How to Write an Email Preview Text to Inspire Clicks + Examples

Investing into your email preview text sets you apart from your competition, and encourages potential clients to open your email. Get tips to do this right.

Email Marketing

July 12, 2023

Best Post-Purchase Email Templates + 9 Examples You Need to Use Now

You can share a lot with your customer after they've finally made a purchase. Find out post-purchase email must-haves, and check out some examples of each.

Email Marketing

July 12, 2023

Mother's Day Email, Done Right (+85 Email & Subject Line Examples)

Want to create a successful Mother's Day email campaign? Here's your guide to making it unforgettable.

Email Marketing

July 1, 2023

17 Top Shipping Confirmation Email Ideas That Work (Copy These Now!)

See how some of the most successful brands use shipping confirmation email automation to improve buyer experience & encourage loyalty.

Email Marketing

June 30, 2023

10+ Best Email Drip Campaign Marketing Tips (With Winning Examples!)

Done right, your drip campaign can build loyalty, drive conversions, and encourage repeat customers. Here's how to make it all happen >>

Email Marketing

June 30, 2023

10 SMS Strategy Must-Haves To Boost Sales And Engagement

Building an SMS strategy is an effective way to cut through the noise online. But if you want it to be effective, you have to do it right >>

Marketing

June 30, 2023

9 Conversational SMS Examples to Get You Closer to Your Customers

Catch your audience's attention with text messages that inform, engage, and encourage connection. Learn about conversational sms vs two-way messaging and more.

Marketing

June 30, 2023

6 Anniversary Email Ideas That Convert (+ Examples)

Put a smile on your customers' faces with anniversary emails that show you care.

Email Marketing

June 30, 2023

Top Email Marketing Flow Ideas + Tools (Beginner Friendly!)

Whether you're selling services or physical products, setting up automatic emails can help you stay top-of-mind for your audience, provide value, and more.

Email Marketing

June 30, 2023

15 Killer Tips For Email Welcome Series That Sell (+ Examples)

Want to create a welcome email series that wins new customers' loyalty and helps your business grow? Read here to find out more.

Email Marketing

June 24, 2023

Digitally Native Vertical Brands (DNVBs): Everything You Need To Know

Launching an online store? You might want to consider making it a digitally native vertical brand. Here are the pros and cons and what that all means.

Ecommerce

June 24, 2023

Top 15 April Fools Email Examples to Inspire Your Next Campaign

Find out how to run a fun and unique April Fools email campaign and why it makes a good addition to your marketing strategy, and see expert examples.

Email Marketing

June 24, 2023

The A to Z Guide to Amazon DSP Ads

Looking for a powerful way to boost your Amazon sales? Look no further than Amazon Demand-Side Platform (DSP) advertising - the PPC platform every Amazon agency uses to level-up results for eCommerce stores.

Amazon

March 31, 2023

22 Great Ways To Find PPC Keyword Ideas & Grow Your Wins [2024]

Picking relevant keywords is essential to paid advertising, but there's more to them than just search volumes. Here's everything you need to know about PPC keywords.

Paid Advertising

February 19, 2023

11 Best Google Ads Bidding Strategies + Expert Tips [2024]

Choosing the right Google Ads bidding strategies is crucial for your PPC campaigns. Here's a quick guide on how to make the right decision for your business!

Paid Advertising

January 31, 2023

How to Calculate and Improve Your PPC Conversion Rate

Looking to improve your PPC conversion rate? Here is how to calculate, evaluate, and increase your conversion rate with expert tips and best practices.

Paid Advertising

January 30, 2023

What Are Google Discovery Ads? Best Practices + Examples

Want to reach customers with high intent? Try Google Discovery Ads. In this post, we cover what they are, how to create them, and show some great examples.

Paid Advertising

January 25, 2023

The 12-Step PPC Audit Checklist - How do Audit Your Ads like a Pro

Running PPC audits is crucial to optimizing your advertising campaigns - but it can be a difficult task. Here's how to run PPC audits (the right way).

Paid Advertising

January 22, 2023

Top 19 PPC Platforms You Should Consider in 2024

The comprehensive guide on PPC Platforms. Which ones you should use, how to pick the best one, the types of advertising campaigns you should run, and much more.

Paid Advertising

January 22, 2023

Top 40 Google Ads Tools You Need to Try in 2024

Here are the best Google Ads tools to test out this year. We got tools for writing better ads, optimizing campaigns, keyword research, A/B testing and more.

Paid Advertising

January 16, 2023

Google Ads Quality Score: Everything You Should Know

Learn what the Google Ads Quality Score is, how it's calculated, and why it's important to improve it to scale your ad performance & increase your ROI.

Paid Advertising

January 12, 2023

What is Facebook Ads Cost and How to Spend Less in 2024

Are you doing everything you can to optimize your Facebook Ads cost? Here are the best ways to improve you ROI including audience targeting, bidding, and more.

Paid Advertising

January 8, 2023

What is Amazon Marketing Services (AMS) and How to Use It

Learn about what Amazon Marketing Services (AMS) is, what are the different ad types available on Amazon, and how to optimize your ROAS to the fullest.

Amazon

January 7, 2023

Klaviyo vs Drip for eCommerce: Which One Is Best for Your Online Store?

Here's the Ultimate Comparison between Klaviyo and Drip. Learn which one is better for your eCommerce store. We cover segmentation, design, pricing, and more.

Email Marketing

December 28, 2022

The Top Amazon eCommerce Competitors and Why They Are Successful

Learn about Amazon's top eCommerce competitors. We cover all the main online marketplaces including Walmart, AliExpress, eBay, Target, Rakuten, and more.

Amazon

December 27, 2022

Klaviyo Email Marketing: The Ultimate Guide to Growing Your E-commerce with Klaviyo

Learn why Klaviyo is the best email marketing tool for eCommerce brands. We cover 3 top email marketing campaigns, SMS marketing ideas, how to grow your brand.

Email Marketing

December 25, 2022

How to Create a Social Media Budget for Your Business

Learn how to create the perfect social media budget for your business. We cover tools, influencers, social media analytics, advertising campaigns, and more.

Social Media Marketing

December 15, 2022

Copywriting 101: The One Copywriting Guide to Rule Them All

Copywriting 101: Learn how to create effective copy. We cover what copywriting is, types of copywriting, andthe top tips and rules for creating great copy.

Marketing

November 29, 2022

Content Marketing: How to Create Effective Content that Ranks & Converts in 2024

The ultimate guide to Content Marketing: types of content you need to produce to get more leads, how to create a content calendar, and develop the right strategy.

Marketing

November 23, 2022

Klaviyo vs. Mailchimp: Which Tool is Right for You?

What's better Klaviyo or Mailchimp? Here's our review. We compare pricing, segmentation, email builder, templates, automation. Are we too harsh? You decide 😉.

Email Marketing

October 31, 2022