What is an Amazon listing optimization expert?
An Amazon listing optimization expert specializes in optimizing Amazon product listings and ensuring they reach their maximum visibility on the platform. They understand how to use Amazon search engine optimization (SEO) techniques effectively and other tools such as A/B testing and keyword research.
The main goal of an Amazon listing expert is to improve Amazon product pages, both from an SEO and a conversion rate perspective.
What does Amazon listing optimization include?
An Amazon listing includes several components, each important for the overall product page performance. Optimizing an Amazon listing refers to adjusting each of the moving parts that make up the listing to create an effective page. Here are the various components that optimization includes:
Product titles
An Amazon listing optimization expert will know how to make sure your product titles are perfectly optimized for Amazon search and your target audience. This means they'll strategically place keywords, ensure the titles are concise and easy to read and ensure they follow Amazon’s guidelines.
Product images
Images are very important in Amazon listings because they help visitors understand what your product is about. They need to be enticing, high-quality, and accurately depict the product. An Amazon listing optimization expert can make sure your images are optimized and help you select the best ones to use in your listings so you convert more page visitors.
Product features
Your Amazon product features need to be clear, concise, and comprehensive. Amazon experts can optimize your listing for its key features so they catch the attention of potential buyers.
Product descriptions
Product descriptions are where you can turn a person just checking out your product into a buyer. An Amazon listing optimization expert can provide you with optimized descriptions that are:
- Search-engine friendly
- Contain relevant keywords for your product
- Highlight all its features in a way that emphasizes the benefits
- Entices, attracts, and taps into your visitors' wants and needs
A+ content
All in all, an Amazon listings optimization specialist will know how to highlight your product's best features and make it stand out from the competition. They'll use SEO, branding, content optimization, A/B testing, and more to increase your Amazon store rankings. With their help, you can get your products noticed by more potential buyers and grow your business on Amazon.
How much does an Amazon listing optimization expert cost?
The cost of hiring an Amazon listing optimization expert can vary depending on:
- How experienced the specialist is
- How large your store is (e.g., how many ASINs you have)
- The scope of the project
- Additional services you need (like A/B testing, keyword research, SEO writing, etc.)
- Whether they work on hourly rates or on a retainer
Generally, you can expect to pay between $2,950/per month and $6,450/per month for an Amazon listing optimization expert. This is an investment you're making into your business, as an Amazon specialist will help you increase your conversion rate and online store revenue.
4 skills every Amazon listing optimization freelancer needs
When hiring Amazon experts, make sure they have the following skills:
Amazon SEO
Amazon search engine optimization will help you get your products in front of more people who are already interested in buying a product in your niche. Amazon SEO includes:
- Keyword research
- On-page optimization (online marketplace best practices)
- Content optimization (adding images, videos, and writing better descriptions)
- Analytics and reporting (analyzing organic traffic and creating dashboards to track it)
Graphic design
An Amazon graphic designer can help you create images that will capture the attention of potential customers and entice them to buy your products. They should know how to use software like Adobe Photoshop for touching up images so that your products stand out.
Your Amazon specialist should also understand how buyer psychology functions, so they can create images that appeal to shoppers and have them wanting more.
Attention to detail
The best Amazon product listings are optimized down to the smallest detail. From the product title to the colors used in the photos and how the products are highlighted, everything on successful product pages screams, "buy me!"
An experienced Amazon product listing freelancer knows exactly how to bring together details that make your products an enticing proposition for every page visitor.
And there are a lot of different details that your Amazon expert needs to be aware of such as the 249-bytes limit on Amazon backend search terms, the effect of advertising campaigns on the success of an Amazon listing, and a variety of administrative tasks that an Amazon seller needs to have done to be successful.
Data analytics
You won't know how you're doing unless you measure your success. Setting goals and tracking your progress is key in every eCommerce business - so an Amazon product listing pro will help you track all the metrics related to your pages. This way, you'll know what to improve to boost your conversion rates.
How to hire the perfect Amazon listing optimization freelancer
Fortunately, finding Amazon listing optimization experts is easier than ever. Here are some of the options you have:
Posting a job ad on a job board
This is the more traditional route, but it can still be effective if you have more time and want to go through an actual recruitment process. If you choose this option, make sure your job advert covers all the details:
- What you need (e.g., keyword research, Amazon SEO, graphic design for product images and videos, etc.)
- How much experience your specialist needs to have
- Whether they need to show a portfolio of previously optimized pages
- What you can offer (including your budget range)
- Details about your store (niche, sales volume, inventory size, traffic, and so on)
Hiring via freelance websites
Freelance marketplaces make an attractive proposition because they're accessible, have a wide range of profiles, and are usually competitively priced. However, such websites can frequently be time-consuming -- and often, disappointing too.
Although most of them (Upwork, Fiverr) come with a reviews section, you may not always know who you're hiring -- and thus, might waste your time and money on someone who's not that good.
Asking for referrals
Asking peers for referrals is a surefire way to make sure you hire someone you can trust from the get-go. It's also a time-efficient way to hire an Amazon listing specialist, as you won't have to go through hundreds (or even thousands) of applications, nor will you have to interview and test the candidates extensively.
Hire on Mayple
If you cannot find an Amazon product listing specialist through referrals, Mayple is your best bet. We've gathered a large base of freelancers with extensive experience in your niche, who can help you optimize your existing Amazon product listing and increase sales. They're all vetted, they have a track record of success, and we'll make sure to match you with the right person for your business goals.
Want to learn more? Contact us and let's chat about your next Amazon business hire!
Hiring an Amazon listing expert vs an agency
Part of the process that every Amazon seller faces is the decision of going with an Amazon agency or hiring an Amazon expert (in-house or a freelance virtual assistant). There are pros and cons to each choice.
You should hire an Amazon expert when:
- You want to have someone work in-house and be part of the team
- You know exactly what you need
- You have a limited budget
- You have an existing Amazon team
You should hire an Amazon agency when:
- You have several hundred Amazon listings
- You run Amazon PPC and need help with a range of services
- You want to get help with content writing, sales copywriting, and customer service
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