Why do you even need an Amazon expert?
Selling on Amazon's marketplace is a super complex process and there are a lot of things that can go wrong. Think a business owner could handle all of it by themselves? Think again.
In order to succeed on Amazon you need to understand how to optimize your listings, manage customer service and inventory, be an expert on Amazon's SEO and algorithm changes, and know all their policies.
It can be difficult for even experienced sellers to navigate the platform. This is why many businesses turn to Amazon experts for help.
Amazon experts have a deep understanding of the Amazon Seller Central platform and how it works. They can provide valuable insights into the best strategies for optimizing product listings, increasing visibility, setting prices, and driving sales. Additionally, they can provide guidance on how to manage customer service issues and inventory management, and most importantly - run Amazon ads.
What does an Amazon expert do?
There are a ton of things that an Amazon marketing expert could help you with. And it totally depends on your niche, the scope of the project, and your marketing budget. Here are some of the main aspects of Amazon that they could handle.
Amazon Advertising
Amazon Ads are the bread and butter of a lot of Amazon experts and Amazon agencies. Over 50% of all Amazon sellers spend more than $40,000 per month on ads and there are a lot of different ad campaigns you could set up. Amazon Advertising includes product ads, display ads, video ads, Amazon PPC ads, and even Sponsored Brands campaigns.
Amazon SEO
Like every platform, Amazon has its own algorithm and a wide variety of ranking factors that influence the visibility of your product listings. And a lot of niches are seasonal so it could get more complex than doing regular website optimization. There are product listings, descriptions, tags, store pages, you name it. Having an Amazon advertising expert will help improve SEO rankings and conversion rates.
Listing management & optimization
Besides Amazon SEO, you also need to optimize your listings. That includes the design of your images, videos, and sections, and making sure that you provide all the needed info for your customers. First impressions count, and your listings need to look their best both on the search results and on your store pages.
Product research & fulfillment
Another super important aspect of an Amazon expert's job is to find the next product your business should sell. This involves a lot of research into the latest Amazon trends and A/B testing different products. Fulfillment is another crucial aspect and a lot of brands ship their products via Amazon FBA to significantly improve shipping and delivery times.
Account management
Last but not least, some Amazon consultants also deal with the day-to-day operations of Amazon stores. This can include things like:
- Processing returns & refunds
- Dealing with Amazon's customer service team
- Troubleshooting suspensions and warnings
- Setting up Amazon FBA and other fulfillment methods
- Setting up your Amazon Seller Central account
An Amazon expert needs to know how to improve organic search rankings, run ads, optimize listings, properly set up your Amazon Seller Central, and troubleshoot various operational issues as they come up. Wow, that's a lot. And there are a whole lot of skills required to manage all of that.
Top must-have skills for Amazon experts
Here are the top skills of any good Amazon marketer.
PPC
Ads are the backbone of any Amazon strategy and your Amazon Seller Central consultant needs to be experienced in running Amazon PPC ads for similar brands in your niche. You can't just hire a team of experts and hope they can do a good job. They need to have proven results working with similar products and deep expertise in running product ads.
Copywriting
Copywriting is another critical tool for any Amazon marketer. Good copy is essential for every product listing, ad campaign, and offer.
You can't just throw a bunch of ChatGPT texts into your product description and hope they convert customers. You need expert copywriters to be able to weave in your brand story throughout the user experience, creative editing, use humor, and provide all the target keywords and all the information user needs to check out.
Competitive analysis
The world's largest marketplace is highly competitive so you need to keep an eye on other brands and what they're doing at all times. This includes how they handle product launches and expand product offerings. The job requires a lot of analytics skills, a love for spreadsheets, and experience using marketing apps for price tracking and market research.
Content creation
Sometimes an Amazon marketer may need to work on other parts of your marketing strategy. For example, they could create content for affiliate pages, publish blog posts, or work with influencers. There's no one size fits all and your marketer needs to be flexible and be able to write content in their sleep. This is why it's helpful to have a dedicated team coordinating marketing efforts across all areas of your business.
Customer service
Customer service is another must-have especially if your expert is going to work on the operational side of the platform. They need to have the soft skills, empathy, and patience to be able to talk with customers and Amazon's internal teams and get things done.
How do you hire an Amazon expert?
The best way to hire an Amazon expert is through Mayple. We have a community of 600+ vetted experts that have proven experience and results driving revenue for similar brands in your niche.
You don't need to spend hours and hours listening to sales pitches, looking through candidates, and verifying the authenticity of their reviews. With Mayple, you get a short list of hand-picked experts that check all the right boxes and can actually scale your business.
How much does it cost to hire an Amazon expert?
On average, it costs around $3,000-$4,000 per month to hire an Amazon expert or agency. Pricing varies depending on their experience and level of expertise in your specific niche.
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