Why hire a Klaviyo specialist?
Klaviyo is an excellent email service provider for e-commerce businesses. But if you just don't have the time to use it to its maximum potential, you're leaving money on the table. Hiring a Klaviyo specialist can help you make the most of this powerful platform.
Klaviyo is an email platform that can elevate your digital marketing efforts and connect all the dots between social media marketing, performance marketing, and email. Hiring a Klaviyo email marketing pro can help you tap into all the advanced features of this tool, put your online business on the map and reach your growth goals.
Hiring the right Klaviyo specialist can be a complete game-changer for your eCommerce business. Klaviyo experts will know how to really make the most out of this tool. Some of the benefits of hiring a Klaviyo expert include:
- Creating more effective email campaigns that will generate higher click-through and conversion rates
- Identifying the best ways to set up email flows
- Ensuring your email list is secure and compliant
- Personalizing your emails and campaigns for max efficiency
- Identifying new customer segments and targeting them
- Ensuring email deliverability and success
- Monitoring and improving campaign performance.
- Analyzing data to implement strategies that will drive more sales
- Building a loyal customer fanbase around your brand
- Creating custom email templates, campaigns, and workflows
- Tapping into the data Klaviyo collects across paid Social Media Marketing channels and a variety of online sources
- Integrating your email marketing efforts with your other digital strategies
- Running smart SMS marketing campaigns
- Helping you build up your inbound marketing efforts
- Ensuring your emails don't end up in spam folders and that your email health is on point
- Integrating Klaviyo with your eCommerce store on Shopify, Magento, and more
What does a Klaviyo expert do?
Run a proper email audit
A Klaviyo specialist can conduct an audit of your existing email campaigns. This will help them identify potential improvement areas, what's working, and what should be changed.
Build, curate, and secure your email list
A Klaviyo specialist can help you set up your email list and grow it the right way They can also make sure that everything is up to standards, that you're not emailing people that have unsubscribed, and that all your data is secure.
Set up & optimize your email campaigns
A Klaviyo specialist can also help you with campaign setup and optimization. This includes setting up responsive email templates, crafting compelling copy, and A/B testing. Also, a Klaviyo email marketing pro will also know how to create an email design that looks picture-perfect on all email clients and devices.
Analyze data & tweak campaigns for better performance
Klaviyo specialists can help you analyze your email data so you can adjust your email marketing campaigns for better performance. Because they have a lot of experience in working, filtering, and interpreting data, Klaviyo specialists can save you time, and effort, and ensure excellent results with an effective email marketing strategy.
Build smart flows & tap into the full power of Klaviyo
Klaviyo is an excellent tool for automating your email marketing. But if you just use it to send one-off blasts and the occasional promotion, you're missing out. This email marketing tool is more than just an automated email sender. It's a platform that can be used to create complex, ultra-targeted, automated email flows. A Klaviyo specialist will help you understand and use it to its full potential.
Move ahead on Klaviyo migrations
Finally, if you need to migrate from another email marketing platform to Klaviyo, having a specialist on board will be invaluable. For example, migrating from Mailchimp to Klaviyo can be painful and time-consuming if you've never done it.
A Klaviyo marketing specialist can help you here. They will have the technical know-how to make the migration process smoother and faster.
Provide you with ongoing Klaviyo management
You can't just set it and forget it. Klaviyo requires constant email workflow, design, and copy optimization. You also need to regularly clean your email list and update your email flows.
A Klaviyo specialist can provide you with ongoing management services so that your email campaigns are always performing at their best.
How much does it cost to hire a Klaviyo specialist?
A mid-level Klaviyo email marketer would charge you between $50-$100 per hour. If you need someone who knows the email software inside out and has solid experience in your niche you can expect to pay $100-$150 for a senior or more experienced email marketer.
If you just want a consultant to take a look at your current campaigns and tweak your strategy then you would pay around $150 per hour.
How to write an effective Klaviyo job post
An effective Klaviyo job post can help you attract the right Klaviyo product expert. Before you jump into posting your job ad everywhere, consider the following:
- Do you need a dedicated team member? Would you want them to be a full-time employee?
- Or would you want to hire a Klaviyo product expert on an hourly or project basis?
There's no right or wrong answer here. You know your business best -- but if a full-time hire isn't justified, you can always rely on freelance Klaviyo product experts.
Here's how to write a job ad that will attract the right people:
- Describe the job’s purpose and scope (is it full-time, freelance, contract-based, or are you looking for an occasional consultant to help you with Klaviyo's additional features?
- Make it very clear that you're looking for someone with advanced email marketing skills who can build more than just basic flows and automations.
- Also make it very clear that you're looking for a Klaviyo product expert, as opposed to someone specialized in email marketing as a whole.
- Start by describing what you want this hire to do, and why it’s important. Your job post should clearly state what the role entails and why it matters to your business.
- Describe how you reward employees or contractors that go the extra mile. A good list of benefits can be an attractive proposition for any marketer.
- Be sure to mention any additional Klaviyo or email marketing experience that would be desirable. Mention if you want your future Klaviyo product expert to hold a certificate (such as the Klaviyo Academy Course Product Certificate, for example)
- Should they know how to use other digital marketing tools, like Google Analytics or Meta for Business? Will they have to run SMS marketing campaigns too?
- Also, make sure to mention the specific skills you're looking for. For example, you should mention whether your job requires basic knowledge of HTML and CSS or if email development will be handled by someone else.
- Come up with a fair salary range for the job. Check industry standards, assess the level of experience you require and decide what’s fair. If you're paying hourly rates, make sure you are very clear about the range you can afford.
- Also mention if you want this person to have experience in email marketing outside of Klaviyo. This might be important if you have to migrate from a different email software.
It's important to set realistic expectations. While there are many well-rounded full-stack digital marketing specialists who can run successful email marketing campaigns, the truth is that jacks of all trades are, frequently, the aces of none.
So, if you want to make sure you're bringing in the right person, focus on email marketing skills more than anything. Make sure that Klaviyo is their #1 skill. After all, you're in the market for a Klaviyo product expert, not a generalist.
How to hire the top Klaviyo specialist
Alright. Say you've decided to hire a Klaviyo email marketing specialist. Congrats, you're about to take a very smart decision for your business!
Here are some things you should keep in mind during the recruitment process.
1. Look at their recent projects
When you're searching for the top Klaviyo specialist you need to look at their recent projects. This can give you an indication of not only their technical capabilities but also their willingness to push themselves, go the extra mile, and test new strategies.
Also, assess if their projects are in line with your brand, goals, and objectives. A good, experienced email marketing specialist can definitely adapt to your specific needs, but if they don’t have any prior experience in similar projects it might take a long time for them to get up to speed.
2. Make sure they have industry-specific experience
It's one thing to run email marketing for eCommerce businesses, and it's a completely different thing to run it for, say, SaaS, cybersecurity, or construction. The workflows are different, the designs are different, and, overall, the entire approach to email marketing is different.
Be sure to ask your potential hire about their experience in your niche (or a similar one).
3. Find them on Mayple
Looking for a top-notch Klaviyo agency or freelancer to improve your email performance? Find them on Mayple.
We have 600+ hand-picked marketers that are vetted and have proven experience in your niche. They come with unbeatable track records and become more than just contractors, but a much-needed and irreplaceable part of your team.
Ready to find the perfect email marketer? Get started today.
What is a Klaviyo expert?
A Klaviyo expert is an email marketing specialist that understands the ins and outs of Klaviyo, an all-in-one platform for creating, managing, automating, and optimizing email campaigns.
Klaviyo experts have the experience and knowledge to help you create more effective campaigns, maximize your ROI, and increase your CLV, so you can generate more revenue for your online store.
Is Klaviyo hard to use?
Klaviyo is an incredibly powerful tool, but it’s not necessarily hard to use. Klaviyo comes with detailed analytics, advanced segmentation capabiltiies, and a host of automation tools.
It can take a while to learn how to use all the features at their maximum potential, but once you understand the basics, Klaviyo's UX will make it easy for you to navigate through the platform.
For even faster setup, you can always rely on a Klaviyo expert to help you set up your campaigns and make the most of your email lists.
How do you become a Klaviyo master?
If you want to become a Klaviyo master, the best way to do it is by taking the Klaviyo Academy course. This comprehensive online course will give you an in-depth understanding of how Klaviyo works and how to make the most out of it -- for your clients or your own business.
What is Klaviyo used for?
Klaviyo is a platform used for email marketing (predominantly in eCommerce, but not exclusively so). It’s an all-in-one platform designed to help you create, manage, automate and optimize campaigns for maximum ROI and CLV. This tool allows for advanced campaign segmentation, provides in-depth analytics, and comes with a suite of automation tools and integrations.
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