What is an eCommerce Google Ads agency?
It's a type of eCommerce agency that focuses exclusively on running Google Ads (previously called Google Adwords) and Google Shopping campaigns for its clients. It's usually responsible for setting up conversion tracking, conducting keyword research, inputting negative keywords into search campaigns, creating dynamic search ads, and optimizing the business's profile inside of the Google Merchant center.
Why should you work with an eCommerce Google Ads agency?
Here are our favorite reasons why you should work with a digital marketing agency that specializes in running Google Ads for eCommerce brands.
Expert campaign management
Don't settle for less, work with marketing experts and agencies that have experience with PPC advertising and have a good track record of working with eCommerce brands in your niche.
Full-funnel approach
Work with an agency that understands the full picture, ie. all of the marketing channels that you're using and how they interact together to bring your potential customers through the funnel.
Custom reporting
Any data-driven digital marketing agency should be an expert in generating reports for its customers. With an e-Commerce marketing agency that specializes in managing ads for clients, you get custom shareable reports. They should be able to use Google Analytics and Google Data Studio to create custom dashboards that track all of your campaigns and their marketing performance.
Transparency and results
You don't need a Google Premier Partner to get you the results you're looking for. You need an eCommerce marketing company that has a successful track record working with other brands in your niche. And the key to that is transparency. With an expert agency, you get to see the full picture of every campaign and bid strategy they are using, and you get to see what works and what doesn't.
How much do eCommerce Google Ads agencies typically charge?
The average business spends between $1,000 and $2,000 per month on their Google paid search campaigns. Growing eCommerce businesses spend more than that, around $3,000 to $5,000 per month
Questions to ask your eCommerce Google Ads agency
- How do you optimize Google Ads campaigns?
- Which metrics do you track?
- What makes you different than the other agencies out there?
- Do you have experience working with brands in our niche?
- Where do you see our performance in 3, 6, and 12 months?
- Do I own the ad account when we work together?
- How long before we get the account up and running?
- What is the minimum Google Ads budget your agency will work with?
- Who owns the creative assets that you will develop?
- What type of reporting do you provide? Will you send out monthly reports?
- What other custom strategies would you recommend for our account?
Do Google Ads work for eCommerce?
Absolutely. Studies show that Google Shopping Ads account for over 76.4% of all retail search ad spend. Google Search Ads are some of the most effective ads for any eCommerce brand and should absolutely be part of your marketing strategy.
How much money should I pay for Google Ads?
Your Google Ads management budget should depend on the client, business model, industry, objectives, target audience, and locations targeted. An average marketing budget for Google Ads can range from $1,000 to $10,000 per month. Before you increase the budget make sure that you are ROI positive and that your conversion rates remain high.
How much should I budget for Google Ads?
If you're a beginner, you should start with a daily budget of $10 to $50. Check your account daily to see how your campaigns are performing and slowly increase the budget if you see good click-throughs and high conversions. It ultimately depends on the type of campaigns you're running and your use case.
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