What is Paid Media Advertising?
Paid media and paid social campaigns have completely revolutionized the world of digital marketing. Facebook advertising has helped thousands of brands grow into global household names. We’re talking about brands like Allbirds, Lululemon, and Peloton. Ads are a super-powerful digital marketing channel that can absolutely transform your business if used correctly.
Now, social ads are not as simple as making ramen noodle. You need a carefully crafted recipe with the right messaging, the right creatives, and the right targeting. Social algorithms and platform features are constantly changing and you need an expert social ads marketer who not knows all the best targeting and campaign tips but also has proven experience with other brands in your industry.
This is where Mayple comes in. We have an online community of hand-picked paid social marketing experts that have worked with some of the biggest global brands. We vet each one and match your brand with the right expert that can bring your brand to the next level.
Why your business needs a paid social marketing expert
A lot of companies increase their social ad budgets too fast or create too many campaigns too early on. Or they start playing around with new ad types and don’t get the results that they are looking for.
Yes, Facebook ads campaigns are scalable but it’s important to create the right campaigns that will foster long-term growth. A brand needs a paid social marketer to utilize the right strategy. Otherwise, the company will end up dumping a lot of money into their Facebook advertising and not see any return from it.
Paid social campaigns are much harder to execute than paid search. They need to match the tone of voice and the right messaging of the brand. They also need to align with the brand’s overall social media strategy. If used correctly, the right paid social strategy can build on your social media presence and help you monetize your presence on every social media platform.
The skills that a great paid social marketer should have
Social media changes all the time and your paid advertising specialist needs to be curious, adaptable, and be able to seamlessly integrate into your existing marketing team. We vet all of our digital advertising specialists for all of these qualities and more:
Design
An expert paid social marketer needs to have an eye for design. They need to work with designers and often create the most compelling and breathtaking images and videos themselves. You don’t want to be slowed down by having to ask a designer to change the visuals. You need to find an ad expert marketer that can do the changes themselves.
Copywriting
If the image doesn’t say it all, the copy better enhances it and clearly explains to the user why they should buy your product. A paid social marketer needs to be a master copywriter, writing compelling copy that generates high click-through and conversion rates. You want your copy to match your brand and get you sales, and we make sure that our social media experts get you both.
Research chops
Your digital advertising expert needs to be an avid researcher, constantly looking up the newest trends, creating better campaigns, finding out about new ad types and new campaign strategies for your target market. An expert social media specialist thrives on change and has it for breakfast every morning.
Analytics & reporting
A well-rounded paid social media marketer needs to know how to analyze campaign performance on every advertising platform. They need to know all the needed tools to analyze the impressions, clicks, traffic to the site, and conversions, in order to improve their advertising campaigns month after month and use analytics tools like Google Analytics and Google Tag Manager.
Campaign optimization & planning
Ads managers need to know how to create the right campaigns for your business and optimize them going forward. They need to have a clear picture of what’s working and what needs to be changed. They need to know the ins and outs of Yahoo ads, Bing ads, Google Shopping, and Google Ads (previously called Google Adwords).
Retargeting
Knowing how to retarget your audience through Google’s Display Network is crucial. Also, use platforms like Taboola or Outbrain to get even more traffic and leads flowing into your business.
Excel and data skills
Paid ads is one of the most data-driven roles in marketing and your expert needs to know Excel like the back of their hand. They need to know how to use pivot tables, fancy formulas, and find loopholes and outliers in their data and make better decisions.
The types of ad campaigns a paid advertising specialist can help you with
- Search display campaign
- Paid search campaign (pay-per-click)
- Mobile app campaign
- Bing Advertising
- Native advertising
- Retargeting campaigns
- YouTube video ads
- Facebook advertising
- Amazon advertising campaign
- Google Shopping campaign
When you should hire a paid social marketer
The first scenario is that you don’t have the team or resources to grow your own in-house social advertising team. You’re focused on other things - product, dev, fulfillment, paid search campaigns. Hire a best-in-class paid media specialist that would leverage the right platforms and create the right campaigns for your brand.
Alternatively, it could be that you have a marketing team that handles your organic social media but they don’t have the social media advertising expertise. Here you can hire a social ads expert that can help monetize your social media channels for you. They could also train your team on best practices and determine which audience, targeting, and ad types work best.
It could be that you already have successful Facebook ads running, and they are converting well for you. But you are missing out on other platforms that could help you grow your business even further. A social ads expert could quickly see where your gaps are and help you launch successful campaigns on other platforms, for a fraction of the price that a paid media agency or an in-house marketer would charge you.
You might be totally focused on Facebook marketing completely negating the potential in running a Google Ads campaign. That’s when you need a certified PPC expert to help you launch some PPC campaigns on other platforms and grow your brand.
You might have a Facebook advertising agency working on your campaigns and they are not doing such a good job. You used to get the results you were looking but since then your campaigns have been on the decline.
This is the perfect time to hire a paid social expert and use their expertise to help your agency get back on track. They could quickly make the changes that are needed and help you continue to see a good return on your investment.
Hire a paid social marketer with proven results
The biggest challenge is finding marketers that have actually grown brands like yours, in the same industry or niche. When you find a paid social expert that has worked in your niche and has proven experience and a success record - you’ve found a winning combination.
Here at Mayple, we’ve built a large community of the world’s top-paid social experts. We have an extensive vetting process where we actually import the data of the specific social media accounts that the marketer has worked on. We can see their successes in black and white, and can quickly match you with an expert in your industry.
We also offer extensive personality testing to make sure that the social media or PPC specialists or PPC agencies that we match with your business will be a good fit for your team. Someone that will blend with your team members perfectly and be able to quickly jump into the work and get going.
Scale your brand with Paid Search Advertising
Is your company ready to grow? Thinking of doubling down on some Google ads to increase your traffic and sales? If so, SEM (search engine marketing) is the way to go. SEM is one of the most important traffic and sales-generating channels in your marketing toolkit, and one of those disciplines that are really hard to get right.
First, SEM is constantly changing. You need to find an expert that is aware of the latest trends and marketing strategies, and knows how to leverage the latest tools and platforms.
At the same time, it’s really hard to get a grasp on how your target audience interacts with paid search campaigns and what are the best practices in your specific industry. You really need to find a paid search marketer that’s experienced in your specific niche and one that could get you the best results in the shortest amount of time.
That’s where Mayple comes in. We are veteran marketers ourselves and we’ve built an extensive community of marketing experts. Paid search marketing is our bread and butter. We can match your brand with the perfect certified Google ads expert, with proven industry results, that will be able to create winning campaigns and grow your sales.
What paid search marketing can do for your business
Just like organic search traffic remains the secret weapon of any content operation, paid search is the golden key to unlocking the maximum amount of traffic for your business. It’s trackable, precise, data-driven and if done properly it can become a sustainable long-term sales channel for your brand.
If you’ve tried SEM in the past and found it too expensive it’s probably because the agency or marketer you hired simply created your campaigns and then forgot about them. The “set it and forget it” model doesn’t work in paid search, you need an expert with proven industry experience that knows how to optimize your campaigns and keeps their finger on the pulse at all times.
There are two really powerful ways to use SEM.
Acquire new leads
Paid search marketing is one of the best ways to acquire new leads for your business. There are a number of ways that you could advertise on search engines. You could use text ads, product ads, video ads, and even advertise on large publishers’ sites using the Google Display Network.
Retarget existing leads / past visitors
Chances are if you haven’t convinced a customer to buy, then they will be back on a search engine, shopping for that perfect product. SEM provides a great way to retarget them by displaying new messages and promotions to get their attention. Google has a myriad of ways that you could use to do that by displaying ads on publishers' sites and by bidding on specific keywords.
Paid search marketing is one of the most trusted ways to get targeted traffic to your business.
Our service includes:
- Campaign setup & ad spend optimization
- Extensive keyword research
- Optimization of your Google Ads account
- Ad copy writing and optimization
- Unbiased monitoring of your KPIs and ads performance
- Weekly and monthly reporting
Want to find an expert paid social marketer? Mayple is the best place.
Extensive vetting process
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
Unbiased monitoring
We don’t just your brand with an expert marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, help improve your marketing strategy, send ideas to the ads specialists and do everything we can to make sure you meet your ROI goals.
Full visibility & transparency
One of the greatest challenges of working with agencies and freelancers is that it’s hard to view all the data in one place. Sometimes asking for a better dashboard is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier both for the brand and for our expert marketers.
A fraction of the cost of an agency
Marketing agencies often charge an arm and a leg and have a ton of other clients they are servicing. At Mayple, you can get a paid social expert with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Mayple makes it easy to find the perfect paid media marketer
Our onboarding process is very simple.
Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.
Step 2 - we match you with an expert social media marketer.
Step 3 - Mayple’s social media marketing expert presents their marketing plan for your business.
Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.
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