What is an internet marketer?
An internet marketer is a skilled professional who leverages online platforms and strategies to promote products, services, or brands. They deeply understand the digital ecosystem and use various tools and techniques to drive targeted traffic, enhance brand visibility, and generate leads or conversions.
Internet marketers are versatile individuals who can adapt to the ever-changing digital landscape, staying updated with the latest trends and tactics to achieve optimal results.
Responsibilities of an internet marketer
"Internet marketer" is commonly used as an umbrella term for anyone working in digital marketing -- which also means it can refer to a wide range of skill sets. Most experts in this area specialize in a branch of digital marketing (e.g., search engine optimization, pay per click advertising, social media marketing, etc.) Some, however, have the skills to run multiple areas of your digital marketing efforts.
All in all, the responsibilities of an internet marketer can include any (or any combination) of the following:
Optimizing content
Effective content optimization is crucial for enhancing search engine visibility and attracting organic traffic. Internet marketers employ search engine optimization (SEO) techniques to ensure that content is properly structured, relevant, and discoverable by search engines.
Email marketing strategy
Crafting compelling email marketing campaigns is integral to an internet marketer's role. They strategize, design, and execute email campaigns to engage customers, nurture leads, and drive conversions. Through segmentation, personalization, and automation, they maximize the impact of each email.
Social media marketing
Internet marketers harness the power of social media platforms to build brand awareness, engage with audiences, and foster meaningful relationships. They create and curate engaging content, monitor social media trends, manage online communities, and leverage paid advertising options to reach the target audience effectively.
Developing ads for media campaigns
Internet marketers can create eye-catching and persuasive advertisements for various digital channels. They understand the nuances of different ad formats and platforms, ensuring that the ads align with the brand's messaging, target the right audience, and generate desired outcomes.
Creating media campaigns
Whether through display ads, video ads, or social media campaigns, internet marketers strategize and execute comprehensive media campaigns to maximize brand exposure and achieve specific marketing objectives. They analyze campaign performance, optimize targeting, and refine strategies for optimal results.
Managing SEM campaigns
Search engine marketing (SEM) involves paid advertising on search engines like Google. Internet marketers create and manage SEM campaigns, conduct keyword research, optimize ad copy, and monitor campaign performance to drive targeted traffic and increase conversions.
Creating and implementing a content marketing strategy
Internet marketers develop and execute content marketing strategies to establish thought leadership, engage audiences, and drive organic traffic. They research relevant topics, create valuable content, optimize it for search engines, and distribute it across various channels.
Publish guest blog posts on other sites
To expand brand reach and reach new audiences, internet marketers collaborate with influential bloggers and websites to publish guest posts. These guest posts provide valuable backlinks, establish credibility, and drive referral traffic to the business's website.
Help with your YouTube channel
YouTube has become a powerful marketing platform, and internet marketers can help businesses create, optimize, and manage YouTube channels. They develop content strategies, research keywords, optimize videos for search visibility, and engage with the YouTube community to increase subscribers and views.
Set up and run an online community
Building an engaged online community can immensely benefit a brand's growth. Internet marketers can set up and manage online communities, such as forums, social media groups, or customer support platforms. They foster conversations, answer queries, and create an environment encouraging brand advocacy and customer loyalty.
Video marketing
If you want to include video in your internet marketing strategy, an expert in this area can help you make sure your video content looks good and engages your audience and potential customers efficiently.
Why hire an internet marketing expert?
Hiring an internet marketing specialist can be extremely beneficial for your business. In essence, a digital marketing expert will bring along:
In-depth knowledge and expertise
Internet marketing experts possess specialized knowledge and expertise in various digital marketing strategies. They stay up to date with the latest marketing trends, marketing technologies, digital marketing tactics, best practices, and algorithm updates to ensure optimal results for their clients.
Time and resource optimization
Outsourcing internet marketing tasks to experts allows marketing managers and business owners to focus on core business activities. Internet marketers bring their expertise and dedicated resources, relieving businesses of the time-consuming task of managing complex online marketing campaigns.
Targeted and effective campaigns
Internet marketers have a deep understanding of different online platforms and target audience demographics. They can tailor campaigns to reach the right audience, resulting in improved engagement, lead generation, and conversion rates.
Measurable results
Internet marketers employ various analytical tools to track and measure campaign performance. They provide detailed reports and insights, allowing businesses to assess the effectiveness of their online marketing efforts and make data-driven decisions.
Scalability and flexibility
Whether you are a small startup or an established enterprise, internet marketers offer scalable solutions to meet your business needs. They can adapt strategies based on evolving market conditions, budget constraints, and growth objectives.
How much does an internet marketer cost?
The cost of hiring an internet marketer varies depending on their level of expertise, geographical location, and the scope of services required. Internet marketers may charge hourly rates, monthly retainers, or project-based fees. As a general rule, an online marketer will likely ask for anything between $25/ hour and $100/ hour (or more), or around $5,000/ month, depending on their specific skill set and the digital platforms they're specialized in.
How often will you need an internet marketing freelancer?
The frequency of engaging an internet marketing freelancer depends on various factors, including the size of your business, marketing goals, and available resources. Depending on whether you focus more on traditional marketing or online marketing strategies, you may require ongoing support, or may need assistance with specific campaigns or projects. It is crucial to assess your marketing requirements and establish a working arrangement that aligns with your goals and budget.
How to hire an internet marketer
To hire an internet marketing expert, you should first consider what you actually need. Here are some questions to ask yourself:
What are my goals?
Think of what you want to achieve with your online advertising and marketing efforts: is it more brand awareness, more customers, or maybe a combination of both? Your goals will influence the type of freelancer you look for.
What are the online marketing activities we've done and have worked?
When thinking of your customer base, what types of online marketing have worked best for them in the past? What makes your ideal audience click? And if you haven't tried any online marketing tactics, what is your online audience most likely to react to, based on what you know about them?
What type of marketing professional do I need?
As mentioned before, most internet marketing pros specialize in very specific areas. Some may be good at content marketing, others may be better with search engine marketing, others may be specialized in building email lists, others may be adept at running Google Ads or affiliate marketing, and so on. Think of the channels you'll use most, study the average ROI for those channels and your industry, assess your budget, and hire someone with more experience in that area.
Where to hire a good internet marketing pro?
There are many places where you can hire an online marketer and some of the most popular ones include:
Job boards
This is the more traditional approach to hiring and it may work especially if you want your online marketing pro to come into an office regularly (so you need to hire locally.) Otherwise, however, posting your job on different boards can be time consuming (as you will likely have to sift through a lot of applications.)
Freelance sites
If you only need a temporary hire, freelance sites (like Upwork, Guru, and Fiverr) can be great for you. You can either post a job and receive applications or sift directly though the specialists on these sites and send them information about your project to gauge interest.
Referrals
Asking your peers for referrals is one of the easiest ways to hire, as it connects you with people who are already recommended by people you actually know. However, referrals are sometimes not available, and your peers may not always have a recommendation to share with you.
Mayple
Want to hire a vetted internet marketing expert in a matter of days? Contact Mayple and we'll match you with the best one for your specific requirements and industry. No hassle, no long recruitment process -- all so you can get to work right away/
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