What is a Snapchat marketer?
A Snapchat marketer specializes in creating and managing marketing campaigns for Snapchat to increase brand awareness, generate leads, and drive sales for your brand. They come up, create, and promote compelling content that drives engagement for businesses and entices people to learn more about different products and services.
Snapchat has come a long way from the “teenage platform with cute filters” (nothing against the filters, they are still cute!) to a 750 million monthly active users content machine.
And while it’s true that Snapchat is most popular among younger users, this social media platform offers significant marketing potential for brands, with some of the key advantages being:
- Targeting a unique audience. Snapchat caters to a younger demographic between the ages of 13 and 34. They like filters, and they’re not as active on other social platforms, giving Snapchat a competitive advantage to brands that want to leverage this platform as part of their marketing repertoire.
- Creative storytelling. Snapchat is built on visual storytelling, and visual storytelling cultivates attention. That’s an expensive currency in the world of “target audiences”.
- Enhanced audience engagement. Filter laughs aside, Snapchat users comprise an engaged community of “story sharers.” That’s an excellent start for cultivating a connection between your brand and audience.
Why should you hire a Snapchat expert?
You are now ready to leverage Snapchat marketing for your brand. Do you need to hire a Snapchat expert or will any marketing expert do?
Although Snapchat marketing shares similarities with the bigger social media platforms like Facebook and Instagram when it comes to advertising and content creation, a few key differences make Snapchat marketing unique.
First, Snapchat has a much younger demographic than most social media platforms, with most users between the ages of 13 and 34. That makes advertising campaigns cater to a more niche demographic.
The content format on Snapchat holds a short lifespan. And although Instagram and Facebook copied the “disappearing content” with their Stories function, Snapchat was the original creator of the ephemeral content that disappeared after 24 hours. That means marketing on Snapchat needs to be created with a sense of urgency and impactful attention-grabbing.
Ad formats are different on Snapchat. Snapchat offers unique ad formats like vertical Snap Ads, Filters, Lenses, and other elements designed to make the user experience more immersive. That means ads need to be engaging, conversational, and extremely compelling.
A Snapchat expert knows how to navigate within the platform's unique needs and agrees these nuances can make the difference between deliciously profitable campaigns and “yet another basic social media strategy”.
What does a Snapchat freelancer do?
Snapchat freelancers create engaging content, grow followers, manage advertising campaigns, and develop Snapchat-tailored marketing strategies. And although it does sound like they are wizards working marketing magic with filters, quite a bit goes into Snapchat marketing. Specifically, a Snapchat freelancer will create and manage:
Snapchat Stories
Even if you haven’t touched Snapchat before, you’ve heard about its unique approach to content: it disappears in 24 hours. That makes Snapchat marketing very unique, requiring someone who understands that Snapchat marketing needs to include extremely engaging and time-sensitive content that grabs attention and drives immediate action.
The Snapchat stories your freelancer creates are usually fun content, like behind the scenes, footage, user-generated content, exclusive promotions, and trends. One key piece of this is not to give the full story in one story.
Follower growth
Just like every social media platform, Snapchat is a popularity contest, as more followers usually means you have a larger audience for your exclusive content. A Snapchat freelancer helps you build a larger and more engaged audience to help increase your content’s visibility, reach, and overall impact.
They might use strategies to create high-quality and engaging content, leverage influencer partnerships, cross-promote on other social media platforms, and run follower acquisition campaigns.
Snapchat advertising
Snapchat advertising can be a magical toolbox, brimming with paid promotions opportunities for brands that want to maximize their marketing potential. Between Snap Ads, Collection Ads, Sponsored Lenses, and Sponsored Geofilters, your brand can dazzle audiences beyond your existing followers.
Snapchat advertising enables your brand to zero into your ideal customers with precise targeting options, making every campaign count and have an impact on exposure, leads, and sales.
Snapchat marketing strategy
A Snapchat strategy brings your brand’s digital marketing goals to life. As part of an overall marketing strategy, your Snapchat strategy is a comprehensive plan that outlines the brand’s objectives, target audience, content, and promotional efforts on the platform.
How much does it cost to hire a freelance Snapchat expert?
With Snapchat’s potential on your business it’s essential to work with a skilled Snapchat marketer to help you achieve your brand’s goals.
The cost of hiring a freelance Snapchat expert varies depending on their experience, the type of marketing you need, scope of work, and duration of the project
How to hire the perfect Snapchat marketer
There are a few ways to find and hire the perfect Snapchat marketing expert:
- Decide on your goals
Hiring the right freelancer to achieve your goals starts with defining your goals. What are you looking to hire a Snapchat marketer for? Is it only for ads and media buying or are you looking for someone to create content for you? Do you need someone involved full time and in person or remotely and part time?
More, you need to be clear in your goals and understand why you want to add Snapchat as a marketing channel. Are you looking to increase your audience’s engagement? Want to drive sales? Grow reach? All of the above?
- Write a job description
A job description will help you clarify your own goals and articulate exactly what you will need your Snapchat freelancer to do.
Here’s what you should include in your Snapchat freelancer job description:
- Job title (e.g., Snapchat Marketing Specialist, Snapchat Content Creator)
- Primary responsibilities (e.g., content creation, ad campaign management)
- Scope of work (e.g., media buying, audience growth, strategy development)
- Required experience and skills (e.g., prior Snapchat marketing experience, storytelling abilities)
- Knowledge of Snapchat features and ad formats (e.g., Lenses, Filters, Snap Ads)
- Analytical and data-driven approach (e.g., experience with analytics tools, data-driven decision-making)
- Creativity and visual storytelling skills (e.g., graphic design, video editing, copywriting)
- Communication and collaboration abilities (e.g., working with teams, strong written and verbal communication)
- Adaptability and up-to-date knowledge (e.g., staying current with platform updates and trends)
- Desired outcomes and goals (e.g., increase brand awareness, drive sales, grow follower base)
- Project duration and timeline (e.g., ongoing engagement, short-term campaign)
- Budget and compensation structure (e.g., hourly rate, project-based fees)
- Ask your network
One of the best ways to find social media experts is by asking your social media networks for referrals. This can include posting your job ad on your social media profiles, approaching Snapchat experts on platforms like LinkedIn, joining relevant Facebook groups, and asking your fellow brand owners if they have a referral.
- Hire with Mayple
There has to be a better way! There are many ways you can find a Snapchat freelancer, and they all can work, but there is one surefire way to find not only a pool of Snapchat freelancers fit for your brand, but ones that are vetted and have experience and expertise in your industry.
Mayple is the fastest growing marketer marketplace with hundreds of top-tier marketers vetted on proven results, not on sales pitches. Our Snapchat marketers have been vetted on over 100 criteria and are chosen only if they have proven above-benchmark results.
Questions to ask Snapchat marketing experts when hiring them
Not sure what to ask your Snapchat social media experts when hiring them? Here are some questions to consider:
- What is your background in marketing?
- Do you create custom content for your Snapchat campaigns?
- What types of content do you think work best on Snapchat at the moment?
- Do you provide services for other social media channels too?
- Have you ever created advertisement content, or just educational/ entertaining content?
- How do you cater to different audience segments?
- Do you have experience in other areas of digital marketing?
- How do you collaborate with other marketing experts for your campaigns?
- Have you ever led advertising efforts on Snapchat?
- What were the results of your Snapchat advertising efforts?
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