What's a Pinterest marketer do?
A Pinterest marketer has a broad range of roles in creating, managing, and promoting a brand's account on Pinterest, a visual search engine used by 450 million people every month. Pinterest specialists are responsible for setting up a Pinterest page that encapsulates the brand's ethos, values, and aesthetics while fostering a sense of community among its followers and helping the overall marketing plan.
What's more, Pinterest marketers are adept at social media advertising and analytics, employing a well-thought-out marketing strategy with the ultimate goal of boosting awareness and reach.
In short, a Pinterest marketer can:
- Set up a Pinterest account that accurately reflects a brand’s mission and values.
- Analyze a brand's target market and audience to craft relevant content.
- Create and curate high-quality visuals for pins and boards.
- Distribute content (including blog posts) across multiple social media platforms (Facebook, Instagram etc.) to increase Pinterest account visibility.
- Engage with followers by responding to comments and messages.
- Monitor audience engagement and Pinterest analytics to optimize results.
- Implement growth strategies to boost website traffic and sales from Pinterest referrals.
- Create and manage Pinterest Ads campaigns for to boost visibility and marketing reach.
Why hire a Pinterest marketer?
If you want to make the most out of your presence on the platform, hiring a Pinterest marketer is the best way to leverage its full potential. A Pinterest marketer can provide key insight into Pinterest social media marketing best practices, allowing you to tap into key audiences, inspiring them, and driving them to make purchases with the help of compelling content.
Your Pinterest expert will help you create a cohesive brand image through custom posts, pin-worthy designs, and interest-attracting boards. They can also create content calendars, streamline your posting schedule, and develop successful ad campaigns, ensuring that your pins are seen by the right audience segments that match your brand.
Another area where Pinterest marketers thrive is in understanding how to use tools like Tailwind Queue or Ahalogy to optimize posts for maximum engagement, which, in turn, will help draw your ideal clients to your profile.
Ultimately, through their unique ability to strategize, analyze data, and tap into your target, Pinterest marketers can help you reach potential customers, convert them, and broaden your customer base.
How much does a Pinterest freelancer cost?
As with every professional, Pinterest experts' rates are determined by several factors, including their level of expertise and availability. As a rule of thumb, hiring a Pinterest account manager and marketing specialist could cost you around $15/ hour on average, but that rate can be a lot higher when working with a seasoned professional in your niche.
For example, a Pinterest pro with marketing strategist skills will charge more, especially if they have a proven track record of helping digital marketing teams achieve their goals.
How to hire the perfect Pinterest expert
Hiring the perfect Pinterest expert can feel like a daunting task, but with the right approach you can find exactly what you’re looking for. We've laid out the steps you should take below to facilitate the process:
Step 1 - Decide on your goals
Before you kickstart the recruitment process, it's essential to map out your Pinterest marketing goals. For example, will you need a Pinterest expert to handle organic pinning, ads, or eCommerce integration? Knowing this will allow you to zero in on specific skills in your candidates' qualifications and make your search much easier and faster.
Step 2 - Write a job description
Once you know what you’re looking for, create a job listing that clearly defines your ideal candidate's qualifications and outlines the position's responsibilities. A well-crafted ad will help narrow down the applicant pool and make it easier for you to find the right person to join your team and enhance your Pinterest marketing efforts.
Step 3 - Advertise online
There's no better place to find a social media marketing expert than online. Wherever your target market is most likely to be, post the job description there. Share it on social media, job boards, and freelance websites to get the word out that you’re hiring.
Step 4 - Reach out to your network
Leverage your network to help spread the word that you’re looking for a Pinterest expert. Ask people you know if they can recommend anyone for the job, and see if they can recommend a Pinterest social media marketing expert they've already worked with.
Step 5 - Hire with Mayple
Mayple takes the guesswork out of the recruitment process and helps you connect with a qualified professional to meet your needs and requirements. Our talented headhunters and broad network allows us to evaluate a host of skilled Pinterest experts from around the globe and match you with the one that will meet your needs.
These steps give you the blueprint for the hiring process. With just a little effort, and some tweaking to your custom parameters, you can hire someone who can take your brand’s presence on Pinterest to new heights!
What to look for in a Pinterest expert
When you’re looking for the perfect Pinterest expert, there are certain skills and qualifications you should look for in a candidate. Here is a list of some key factors to consider when hiring:
Advanced Pinterest experience
Pinterest-centric experience is of the essence for this position. Your Pinterest marketer should have experience creating content, managing brand accounts, and seeing advertising campaigns through - and have the data to back it. You want someone who will bring results, so make sure you ask them to demonstrate that they have done so in the past.
Knowledge of marketing trends and analytics
As with all social media, the Pinterest ecosystem is a fast-changing one. Your new hire should have a deep understanding of the current trends in their field, as well as analytics tools to measure performance.
Basic graphic design skills
A good Pinterest marketer should have basic graphic design skills to create visually appealing pins. This includes working with text, choosing colors, and incorporating images or video into the design.
Understanding SEO best practices
A Pinterest expert should understand how to optimize pins for search engine visibility. In addition, they should know how to use keywords in descriptions and titles and incorporate links into their pins to make them easily discoverable by your target audience to create ongoing engagement and brand loyalty.
Experience with advertising
If you want to advertise on Pinterest, ensure your candidate has experience setting up and managing campaigns that generate results. Make sure you go into detail about their past achievements to ensure they can deliver on your goals.
Finding a great Pinterest expert can take effort, but it’s worth it in the long run. With the right candidate in your corner, you can unlock new opportunities to reach customers and amplify your brand’s presence on Pinterest.
Questions to ask your Pinterest manager
When interviewing potential Pinterest experts, it's important to ask the right questions to help you assess their experience and skills to make an informed decision when hiring.
Here's a list of some questions you can draw inspiration from:
- What experience do you have managing Pinterest accounts?
- How do you stay up to date on the latest trends and tools in the industry?
- Can you explain your process for creating and optimizing pins?
- Do you have any experience setting up and running Pinterest advertising campaigns?
- How will you measure success when working on our account?
- What strategies do you use to improve visibility and engagement on Pinterest?
- Do you have experience working with influencers or brand ambassadors?
- How will you collaborate with our other marketing teams to ensure continuity across platforms?
- In your vision, how does social media marketing integrate with other digital marketing efforts?
- What are your favorite marketing tools for Pinterest?
- Have you ever worked in our niche (e.g., lifestyle blog, mommy blog, fashion blog, business coaches blogs, etc.?)
- Do you have experience in promoting blog content on Pinterest or other visual search engines?
- How do you use different tools to draw audience insights for your Pinterest marketing efforts?
- Is your experience focused on B2C audiences, or B2B?
- Can you give us an example of a campaign you ran and helped your clients reach their business goals?
- Do you have experience building Awareness and Consideration Campaigns on Pinterest?
- Can you give us examples of your most successful campaigns on Pinterest?
- How do you write an engaging Pinterest board description?
- Do you have experience working directly with business owners?
- What are your favorite techniques for engaging potential customers on Pinterest?
- How do you know how to target the ideal customer on Pinterest?
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