What can a Shopify marketer help you with?
A Shopify marketer can help you with a variety of tasks related to setting up and running an online store. They can help you create a website, design the layout, set up payment processing, manage inventory, optimize your product listings for search engine visibility, and more.
Additionally, they can provide guidance on marketing strategies such as email campaigns, social media campaigns, content marketing, and paid advertising.
Unlike a digital marketing agency, a Shopify marketing expert has unique experience growing eCommerce businesses and can help you with a few specific areas.
Email marketing
Email marketing is the bread and butter of any brand. A Shopify expert can help you create a successful email marketing campaign by crafting compelling subject lines, designing attractive emails, and setting up automated sequences. They can also provide advice on segmenting your list, optimizing the timing of your emails, and tracking the performance of each campaign.
SEO
SEO (Search Engine Optimization) is an essential part of any successful online store. A Shopify marketer can help you optimize your product listings for search engine visibility so that customers can easily find your products when they search online. They can also provide guidance on keyword research, link building, and other tactics to help you rank higher in search engine results pages.
Social media marketing
A Shopify marketer can help you create and manage effective social media campaigns. They can provide guidance on the best social media platforms to use, how to craft compelling content, and how to measure the success of each campaign. Additionally, they can help you set up automated systems for posting content regularly and engaging with customers on social media.
Social can also include:
- Running influencer marketing campaigns
- Getting UGC and social proof from customers
- Social advertising campaigns
Search advertising
Search advertising is a great way to reach potential customers who are actively searching for products or services related to your eCommerce business. The right Shopify agency or marketer can help you create and manage search campaigns on platforms such as Google Ads and Bing Ads.
They can provide guidance on setting up campaigns, selecting the right keywords, optimizing bids and budgets, and tracking campaign performance.
Content marketing
Content marketing is a powerful tool for driving traffic and engaging customers. A Shopify marketer can help you create content that resonates with your target audience and drives them to take action.
They can provide guidance on creating blog posts, videos, podcasts, infographics, and other types of content that will attract potential customers and keep them coming back for more.
Sales channel setup
A Shopify marketer can help you set up sales channels for your online store. Shopify has one of the most robust app stores on the planet, with hundreds of plugins that can help you sell your merchandise on various online marketplaces.
So a Shopify expert would set up your accounts on popular eCommerce platforms such as Amazon, eBay, and Etsy, upload your product listings, update your feeds, and make sure the integration is running smoothly.
They can also provide guidance on how to optimize each channel for maximum visibility and conversions.
Conversion rate optimization
Conversion rate optimization (CRO) is an essential part of any successful online store. A Shopify marketer can help you optimize your website for maximum conversions by analyzing user behavior and testing different strategies.
They can provide guidance on creating effective calls-to-action, optimize page layouts, and set up A/B tests to help increase your online sales.
Analytics and tracking
Analytics and tracking are essential for any successful eCommerce company. A Shopify marketer can help you set up analytics tools such as Google Analytics and the Facebook Pixel to track customer behavior and measure the success of your campaigns. They can provide guidance on setting up goals, creating custom reports, and analyzing data to identify areas for improvement.
Platform configuration
Platform configuration is an important part of setting up and managing an online store. A Shopify marketer can help you configure your store for maximum efficiency and effectiveness. They can help set up payment gateways, and shipping methods, configure taxes and set up automated systems for tracking orders and managing your inventory.
Integrations
Knowing which third-party integrations to set up can make or break your online business. A Shopify marketer can help you integrate your store with other platforms and services such as email marketing, social media, and customer relationship management (CRM). They can provide guidance on setting up integrations, optimizing settings, and troubleshooting any issues that may arise.
Automated campaigns
Automated campaigns are a great way to engage customers and drive sales. A Shopify marketer can help you create automated campaigns that are tailored to your target audience. They can create email sequences, and personalized messages, and combine multiple channels of communication to create a truly omnichannel strategy.
Hire a freelance Shopify expert for every need
Our experts can help you grow your store regardless of your business model. Here are the models that we've worked with.
Retail
We can help retail brands grow their online store. We help ease the transition to direct-to-consumer and power up your store with the latest marketing channels and eCommerce growth tactics.
Wholesale
Our team helps wholesalers launch a DTC component for their business and start selling directly to customers.
Existing brand
If you have a solid Shopify brand and want to grow then we can help. Our experts can help launch a wide range of new channels and marketplaces, help with affiliate marketing, and customer acquisition, and increase your conversion rate.
New brand
Brand new to the game? We can help build your store from scratch, launch the most essential marketing channels, increase your revenue, and bring your idea to life.
Find the best Shopify marketers for your store
Tired of trying to find the best talent? Not having any success? Come find the best Shopify experts on Mayple. We have a community of 600+ vetted eCommerce experts that have proven experience in a variety of industries. We vet each one and match the best experts to your eCommerce business.
Our experts specialize in:
- Shopify web development and design
- Scaling fast-growing eCommerce brands
- Digital marketing (influencers, content, Google ads, SEO, CRO)
We offer:
- Transparent pricing
- Curated talent
- Marketing strategy
- Support every step of the way
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