Hire Brand Strategist
Looking for the best person Brand Strategist? Look no further, find the perfect candidate through Mayple.
DOWNLOAD TEMPLATELooking for the best person Brand Strategist? Look no further, find the perfect candidate through Mayple.
A brand strategist can bring their experience and expertise to the table to help you better gauge the nuances of building a brand your target market will resonate with (and hence, buy from.)
Every business needs brand strategy. A strong brand can help you define your business, help you stay focused on long-term goals, and give customers a clear picture of what your business stands for.
The difference between a marketing manager and a brand strategist is that a brand strategist focuses on building, implementing, and maintaining the image of a product/ service, whereas a marketing manager leads the day-to-day, tactical marketing efforts.
The difference between a brand strategist and a marketing strategist is that the first creates and maintains the image of a company's products or services, while marketing strategists are focused on acquiring and loyalizing new customers.
Looking for the best person Brand Strategist? Look no further, find the perfect candidate through Mayple.
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A brand strategy is the plan you create to develop, grow, and maintain a successful brand. Branding usually involves researching your target audience, understanding consumer behavior, defining your mission, creating a unique selling proposition and market positioning, and setting the business objectives. Based on these elements, a brand strategist will create and coordinate the messaging and visuals (logo, web design, brand colors, etc.), identify the main marketing channels, organize marketing events and activities, set budgets and timelines, and so on.
Hiring a brand strategist can benefit your business, as they can help you drive your marketing efforts to successful results. A branding specialist will help you with your:
A brand marketer can help you identify the right target market and position your business, products, and services to meet their needs. This is essential, particularly in a world with so many competitors in virtually every market.
You want all your communications to adhere to the same standards. A brand strategist can craft the right story for your brand and create a narrative that resonates with consumers and puts your brand at the top of their minds when they're ready to buy. They will also devise marketing strategies that help push your message to the right people, so they boost chances of conversion and increase customer loyalty.
A unique selling proposition (USP) is a statement that defines what sets your business, products, and services apart from the competition. A brand strategist can help you create a compelling USP and ensure it is communicated consistently and effectively.
Short-term gains are, of course, important. But as a business leader, you should consider the long-term growth as well -- and that's exactly where a brand strategist can help the most. They will you build a brand that can stand the test of time and continue to grow and thrive even in the most competitive markets.
In a nutshell, brand strategists create plans and pick tactics to ensure your company is recognizable, reliable, and attractive to potential customers. They do this by handling your
You need to make sure your brand is properly positioned in the market. This means your message, visuals, and product strategy need to hit the nail on the spot regarding what your customers need, want, and can resonate with. A brand strategist will help you get this done.
Markets are perpetually changing, and it's essential to keep up. A brand strategist can help you understand your customer’s needs and wants, who they are, what they want, what makes them tick, and, yes, what makes them buy too. Running customer interviews, surveys, polls, and focus groups will go a long way in going past assumptions and into what your ideal customers actually want from you.
Every brand has a unique offering -- even when they seem very familiar with other companies in the same niche. A brand strategist can help you uncover the unique angles of your product or service and create messaging, visuals, and other elements that set your business apart from the competition.
Your marketing team needs an overall strategy to help them make decisions and pick the right tactics. A brand strategist can craft this strategy, define what business goals need to be achieved, and choose the tactics your team needs to implement for successful results.
A brand strategist's job is to ensure your brand is consistent across the board, including in your communications. They will help you create the right tone of voice for your business and editorial guidelines that ensure anyone creating content adheres to it.
Lastly, a brand strategist can help you craft a powerful story for your brand. Stories are an essential part of marketing and can create an emotional connection with consumers and make them more likely to take action.
Although a brand strategist is not necessarily a creative director, they need to know how to collaborate with creatives (designers, copywriters, video editors, and so on.) They will guide the creative process and ensure the visuals, copy, and other elements express your brand accurately.
Hiring a brand strategist can feel confusing, but here's how to assess your candidates and see if they're right for your business:
Does your chosen brand strategist have solid experience in your industry? Although most brand strategy skills are transferrable, industry knowledge will help them better assess where your business stands -- and where it needs to go from here.
Brand strategists don't work in "voids" -- they need to know how to communicate, interact, and build together with other digital marketing specialists and members of your team. Think of it this way: you don't build a solid house with just one contractor, and don't build a solid, time-tested brand if your brand strategist doesn't properly collaborate with your team.
Ask shortlisted candidates for past projects and reviews from clients. You should also ask for recommendations from other businesses in your industry to ensure you're working with someone experienced and trustworthy.
When hiring your brand strategist, make sure they have the following skills:
Social media is the place to be these days. As more and more people want to consume platform-specific content, your brand strategist needs to understand the different platforms and how to build a social media strategy that aims for maximum impact.
SEO (search engine optimization) and organic search marketing can be an inexpensive yet efficient way to build an audience, get your message out there, and put your business in front of more potential customers. A brand strategist may not be an expert SEO marketing specialist, of course -- but having solid knowledge of how search engine optimization works will help them design solid, efficient strategies.
Good design is essential today, from logos and website designs to billboards and TV ads. A brand strategist should understand graphic design basics and have an eye for good visuals that will help your brand stand out from the crowd.
Your brand strategy consultant needs to be able to thoroughly research your market, ideal customers, and competitors to get an accurate understanding of where your business stands. They'll need to use research results to create a strategy that will give you the best competitive advantage.
A freelance brand strategist can cost between $65 and $185 per hour, depending on how experienced they are, what their track record is, what brands they have in their portfolio, how knowledgeable they are in a specific industry, and so on.
There are many ways to hire a brand strategist, such as:
Posting a brand strategist opening on a job board can attract many candidates, bringing many advantages (as you'll have a larger pool of candidates to choose from), but it can also be very time-consuming. This may be the right option if you have enough time to sift through dozens of applications and undergo a more traditional recruitment process.
Upwork, Guru, Fiverr, and other similar sites have a huge pool of freelancers in every industry and specialization, so you have plenty of options. You can hire privately (i.e., filter potential candidates and contact them) or post a job as you normally would on any other job board.
If you want to hire someone who comes with a recommendation from someone you know and fast-track the hiring process, asking your business contacts and associates for referrals can be a great option. You'll have more trust in the candidate you hire this way, as you will be able to get a sense of their work and experience from someone who is already familiar with them.
Hiring on Mayple is one of the easiest, fastest, and most efficient ways to start working with a brand strategist. We only work with vetted specialists with a proven track record of success in specific industries, and we can match you with the best ones for your business in a matter of days. Contact us and let's discuss your needs!
A brand strategist can bring their experience and expertise to the table to help you better gauge the nuances of building a brand your target market will resonate with (and hence, buy from.)
Every business needs brand strategy. A strong brand can help you define your business, help you stay focused on long-term goals, and give customers a clear picture of what your business stands for.
The difference between a marketing manager and a brand strategist is that a brand strategist focuses on building, implementing, and maintaining the image of a product/ service, whereas a marketing manager leads the day-to-day, tactical marketing efforts.
The difference between a brand strategist and a marketing strategist is that the first creates and maintains the image of a company's products or services, while marketing strategists are focused on acquiring and loyalizing new customers.
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Brand Strategist
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HOW IT WORKS
Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.
1
Tell us about your business
Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.
2
Get matched
Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.
3
Manage your experts
Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform
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