Why is conversion rate optimization so powerful?
Conversion rate optimization is one of the most impactful disciplines for any eCommerce brand. Why is it impactful? When you improve the conversion of your website as a whole, it impacts every single traffic acquisition channel - your Facebook ads, email marketing campaigns, influencer campaigns, affiliates, you name it. Everything starts converting at a higher rate. CRO is something that improves all of your digital marketing campaigns.
The challenge is that it takes someone that is really good with data to be able to set up A/B tests and CRO experiments properly and make the right decisions. It’s important to gather the data correctly (through heat maps, surveys, or live recorded sessions), to create the right variants, and to be able to determine when there is statistical significance.
Another challenge is that sometimes upper management is against a certain change to the site and will try to prevent a marketer from testing it to get the right data. That’s why brands need to hire expert marketers that have proven experience improving conversions in their particular industry and would be able to show the upper management their results from the past.
Here at Mayple, we are veteran marketers (and conversion fanatics) ourselves and we’ve built many eCommerce brands over the years. We’ve gathered many talented conversion rate optimization (CRO) marketers that have the proven results, the experience, and the know-how to bring your brand to the next level.
When is the right time to work on your conversions?
The best time to work on your conversion rate was yesterday. Unless you're about to launch a brand new site, there is no reason to delay working on improving your conversions. You need to always monitor the user experience and catch errors before they cause large issues for your business.
Another great time to invest in a conversion optimization strategy is when you have just launched a new marketing channel - let’s say Facebook ads. You've done everything correctly, your content is on point, your campaigns are set up correctly, yet you’re not getting the ROAS you need to be profitable.
That’s when you should get a conversion optimization marketer to dig deep into your site data and figure out if you have a problem somewhere in your marketing funnel. They would normally check the conversion rates of your home page, product pages, and checkout process.
You might just need one little tweak, one CTA change, or a change in the functionality of your product pages to make your Facebook ads profitable. That’s the magic of CRO.
To start, what you really need is a good conversion rate optimization strategy.
Improve your conversions with the right CRO strategy
Improving your site’s conversion rate is not as easy as 1-2-3.
It takes a very skilled marketer to be able to set your business up for success. Here are the right elements that every conversion rate optimization process should have:
A thorough CRO audit
Our conversion rate optimization expert will look at every aspect of your site and get data from the user (through heatmaps, surveys, or live recordings) on what negatively impacts your conversions.
The right experiment setup
This is where a good CRO marketer will set up a few hypotheses and based on those will create a few variations that they would like to test. It’s important to isolate each variable and not to test everything at once, in order to get clear data on the results.
A/B test or multi variate test
A good conversion rate optimization expert will know when to test two variants, in what’s called an A/B test, and when to create a multivariate test to test multiple variants. The expert will also know which tools and platforms to use as there are different tools that are built for different types of tests. It’s also important to know the timeframe for the test, and how long to test to get good enough data.
Careful analysis of the results and implementation
It’s important to look at all the data carefully, make sure that it’s statically significant and is good enough to warrant making that site change. Implementing the change should be done with the latest design trends and best practices and requires an expert CRO marketer that has experience in eCommerce to move the needle on your conversions.
The skills that every great CRO marketer should have
Conversion rate optimization is a complex field with a lot of varied disciplines mixed in. A good CRO marketer needs to be an expert in design, data analysis, eCommerce marketing, as well as are search fanatic to identify the latest trends and plugins that could help increase site conversions.
Design savvy
A good CRO marketer needs to be able to know how to improve your design. They need to be aware of the latest design trends for all areas of your site - from the home page to the checkout process. Most importantly, they need to be able to tell your design and development team how to implement the right changes.
Analytical skills
CRO is all about data analytics and you need someone that knows how to gather the data, build variants based on that data, and ultimately make data-based decisions every step of the way. They also need to be skilled at displaying and explaining it in a way that everyone on the team will be able to understand it (which is not an easy job). They need toto know Google Analytics and Google Tag Manager like the back of their hand.
Ecommerce marketing
eCommerce is booming and this marketer needs to have proven results in the industry to make a dent in your conversions. Without industry-specific experience, the CRO marketer could be playing with the data for months without knowing how to draw conclusions and what to test.
People skills
Conversion rate experts need to be able to work with the marketing team to optimize a variety of marketing efforts. eCommerce growth involves a lot of channels and a good CRO expert should be able to interact with the content marketing team, the social media marketing team, as well as individual consultants to set up the proper conversion goals and make it all happen.
Technical skills
Website optimization requires changing the code, working with website developers to make sure that the tracking information is set up correctly to be able to run A/B tests. Then the CRO expert would need to implement changes but knowing the basics would help him better explain to the dev team what is needed. This is a crucial skillset for any CRO marketer.
Loves to do research on the weekend
Your CRO marketer should absolutely love researching new trends in CRO as well as eCommerce marketing. They should be super knowledgeable about the latest DTC brands and should love to read marketing case studies at the dinner table.
Hire a conversion rate optimization specialist with proven results
Most companies think conversion rate optimization is all about fancy bells and whistles and social proof, and make decisions based on opinions and not on quality data. With all of this misinformation out there, it’s important that your CRO expert could show proven results in your industry to be able to win the trust of your executive team.
We know the challenge and that’s why we match you with conversion rate optimization (CRO) experts that have proven results in your specific industry. We also have an extensive vetting process and offer extensive personality testing to make sure that the Mayple Expert that we match with your business will be a good fit for your team. Someone that will blend with your team members perfectly and be able to quickly jump into the work and get going.
We also provide a Mayple Growth Specialist, who becomes your personal project manager and marketing consultant. They will be able to better guide your executive team with the rationale behind conducting user testing and CRO experiments on your site. With the right proven results, we take all the friction and risk out of conversion rate optimization and make it a seamless process for your brand.
Want to boost your conversions? Mayple is the best place to hire a CRO expert.
Extensive vetting process
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
Unbiased monitoring
We don’t just your brand with an expert marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas for the experts and do everything we can to make sure you meet your ROI goals.
Full visibility & transparency
One of the greatest challenges of working with conversion optimization agencies and CRO specialists is that it’s hard to view all the data in one place. This is especially true of CRO. Sometimes asking for a better dashboard or a site design change is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier for both the brand and for our conversion rate experts to make the right decisions.
A fraction of the cost of a CRO agency
Marketing agencies often charge an arm and a leg for CRO and have a ton of other clients they are servicing. At Mayple, you can get a conversion rate optimization marketer with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Mayple makes it easy to find the perfect CRO marketer
Our onboarding process is very simple.
Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.
Step 2 - we match you with an expert CRO marketer.
Step 3 - Mayple’s CRO marketing expert presents their marketing plan for your business.
Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.
Want to hire the top conversion rate optimizers for your business? Get Started Today.
