Why should you hire an Instagram specialist?
Hiring an Instagram specialist can help you turn your Instagram account into a brand promotion & sales machine, and a customer support engine—all working in tandem with your digital marketing efforts to drive more growth to your business online. Here are just some of the reasons to hire an Instagram marketing pro:
Highly popular platform
As of July 2022, there are more than 1.4 billion people on Instagram, making it one of the most popular social media platforms in the world.
Essentially, this means that, at least for some industries, you can reach a large portion of the world’s population with this platform. If you're in eCommerce, for example, there's a high chance you'll find your potential clients hanging out on Insta.
And if you're in electronics, fashion, beauty, fitness, food, travel, health and wellness, entertainment, or another industry with a significant focus on visual content—you could really benefit from having an Instagram specialist.
Strong visual component
Instagram is highly visual and it can work to your benefit, as it can help you showcase your products. Hiring an Instagram marketing expert will help you maximize the visual component of Instagram to your advantage. A specialist will know how to make your Instagram profile an aesthetic, eye-catching, and memorable experience for your customers.
Diverse advertising options
Instagram offers various advertising options, such as Stories Ads, Carousel Ads, and Collection Ads. An Instagram specialist can help you find the best ad options for your products and ensure that your ads are optimized correctly.
Different types of content
Regarding organic content, Instagram is an excellent platform for showcasing your products and services. But you can go beyond just posting product shots—you can also create lookbooks, behind-the-scenes content, tutorials and tips, customer reviews, lifestyle shots, and more. An Instagram specialist can help you identify the best types of content for your needs and ensure you're making the most out of it.
Shifting algorithm
Instagram's algorithm is constantly changing to better serve its users and the brands on the platform. And that can be confusing, especially if you don't spend all day reading up on the latest Instagram news. An Instagram marketing specialist can help you stay ahead of the changes in the algorithm so that you can ensure your potential clients see your content.
What does an Instagram specialist do?
In a nutshell, an Instagram specialist knows Instagram by heart. If you woke them up in the middle of the night, they could tell you the latest algorithm change and set up an efficient ad campaign on Insta for you.
Instagram marketing can be complex. From maintaining an engaging and ever-growing organic presence and maximizing ad budget to bring in more followers, raising brand awareness, and driving sales, Instagram marketing specialists can do it all.
Content creation
An Instagram marketing specialist can help you create content that attracts, entices, and keeps your ideal clients engaged. Whether you're selling high-brow literature or the latest tech gadgets, your Instagram specialist can create content that's on-brand and will speak to your customers. It's easy to scroll past the millions of posts on Instagram every day -- but an Instagram marketing pro knows how to create content that makes your users stop scrolling and engage with it.
Audience engagement
Engaging with your audience is key on Instagram. But it can be hard to keep up with the constant influx of comments and messages, especially if you're running a business. A social media marketing expert can help you keep up with the conversations and ensure that your customers are getting the best possible experience from your brand.
Instagram Ads
Instagram Ads are a great way to reach more people and get your products noticed. But that doesn't just mean you can set up an ad campaign and see the dollars pour into your bank account. Like most pay-per-click efforts, Instagram ads take time, testing, and lots of tweaking to get right.
An Instagram marketing specialist knows the ins and outs of setting up a successful ad campaign on Instagram, as well as how to track and adjust it for maximum performance.
Brand growth
Instagram can be an incredibly powerful marketing tool in helping your business grow. Whether you want to increase awareness, drive sales, or just build a better rapport with your target audience, Instagram is a great way to do that. An Instagram specialist can help you craft a strategy to make the most of your presence on the platform and increase brand loyalty.
They can build engaging campaigns (like contests, sweepstakes, and campaigns that spotlight your ideal customer's story). They can create content that bridges your brand and your buyers. And ultimately, they can make sure your brand assets are consistently represented across all Instagram marketing assets.
Analytics and reporting
Instagram analytics are key to understanding how well your Instagram strategy is working. A specialist can help you track metrics like reach, impressions, engagement rates, website traffic, and more. They can also help you find the most relevant hashtags to use. This way, you, can track your progress and adjust as needed to get better results.
At the end of the day, an Instagram specialist is a great resource to have to maximize your brand's presence on Insta.
How much does it cost to hire an Instagram specialist?
The price of an Instagram specialist can range between $1,850/ month and $3,950/month, but it depends on what specific services you need. For instance, if you need a social media manager to keep your Instagram profile up to date, and post three times per week, you will pay between $1,000-$2,000 per month. If you need someone to run social media ads for you, post daily, and create high-quality graphics, you will most likely pay more for your Instagram marketing specialist.
The price of a social media marketer will also depend on whether you need a full-time hire or a social media freelancer to help you build an online community on Insta. There are many talented freelancers who can help you achieve your goals, so don't dismiss the option (particularly if you don't need someone full-time).
How to shortlist Instagram experts
If you want to hire a social media marketing expert that specializes in Instagram, make sure you do the following.
Assess your needs
First, figure out what you need from your Instagram expert. Do you need a content creator? An ad specialist? A social media manager? Knowing what you need will help you set an efficient job description, a realistic budget, and a timeline for the project.
Do your research
Once you know what skills you’re looking for, start researching social media management specialists who have the expertise you need. You can use Instagram, Twitter, and LinkedIn to find experts, read their recommendations, and even take a peek at their work. Read their portfolio, and testimonials to get a better understanding of their capabilities.
Ask for references
You want to make sure your Instagram marketing freelancer is experienced and has a history of successfully serving businesses like yours. So ask for references and make sure they have proven experience with similar brands in your niche.
Find them on Mayple
Tired of hearing sales pitches? Just contact Mayple and let us match you with an experienced, pre-vetted Instagram marketing pro with a track record of success in your specific industry. It's an easy way to hire someone you know for sure will deliver on their promises and make every penny worth it.
How to write an effective Instagram job post
An effective Instagram job post will help you attract quality candidates, so here's how to write one:
- Start with a clear job title. Make sure it accurately describes the role you’re hiring for because this is what potential candidates will see first.
- Provide a detailed description of the job. Provide all the essential information about what you’re looking for and what the job will entail.
- Include any required skills and experience. If there are specific qualifications you’re looking for (such as paid social or content creation experience), make sure to mention them in the job post.
- Describe your company culture and values. This will help potential candidates understand if they're a good match with your business, and make them more likely to apply.
- Include the salary range and other perks. This will help ensure you attract applicants who are looking for similar compensation.
- Be selective but open-minded when hiring. If a candidate doesn't have the exact experience you're looking for, they may still have the right skills and a good attitude. So be open-minded and always test your candidates (ask them to write up a marketing strategy or create a few post designs) before making a decision.
5 must-have skills of every Instagram marketer
Although requirements may vary from one project to another, the following skills are generally considered to be must-haves for every Instagram marketer.
Content creation
The most important skill of any social media marketer is the ability to create engaging content. This includes taking and editing photos or videos, creating copywriting and captions, and developing original content ideas. On Instagram, knowing how to make your digital media look aesthetic is especially important, as the platform is a highly visual platform, and your posts need to be attention-grabbing.
Social media strategy
It is essential for your Instagram marketing specialist to have a good understanding of how Instagram works and how followers will see your content. A good Instagram strategist knows how to create a content calendar, post at the right times, and use relevant hashtags strategically.
Data analysis
A key part of any successful Instagram campaign is analyzing data, such as your engagement rates, impressions, reach, and more. Your Instagram expert should have a good understanding of data metrics and how to use them to make informed decisions.
Influencer marketing
Working with influencers is a great way to reach a larger audience and get more engagement. It's important to have an Instagram expert who knows how to identify the right influencers and collaborate with them.
Communication and customer service
Although an Instagram expert should never replace a customer service professional, they should know how to handle customer inquiries and provide the right answers. They should also have excellent communication and interpersonal skills, as they will be interacting with people directly and publicly, so it's important that they professionally represent the company and have the right process in place.
Looking for a top-notch Instagram marketing freelancer? Find them on Mayple. Get started today.
