Why hire a content planning expert?
A content planning expert can transform your content marketing efforts from "we post when we can" to "we post strategically and are ready for whatever the future throws our way." Here's how content planners do this:
- Content planning experts have the knowledge and experience to create an effective content marketing strategy tailored to your goals.
- They understand what types of content will resonate with your target audience and how to use that content to accomplish business objectives.
- A content planning expert can help you stay on track, meet deliverable deadlines, and create a consistent and varied content schedule.
- They can also analyze data, determine what content elements are working (and which aren't), make strategic suggestions for improvements, and adjust processes as needed.
Difference between content strategists and content planners
Although content strategists often act as content planners (and the other way around), the two roles are different. Where a content planner is more of an Operations Manager, a content strategist is focused on the overall strategy.
A content planner will focus more on implementing and delivering the tactical elements that make up a larger content marketing strategy. They will create calendars, fill in briefs, assign them, ensure the content is done on time, and orchestrate the moving parts of publishing content regularly (including, but not limited to, requesting designs and ensuring they fit both content goals and branding guidelines.)
A content strategist works with all stakeholders to develop a cohesive message and brand story, while a content planner focuses on creating an effective system for delivering that message most efficiently and effectively as possible. A content strategist will outline the strategy behind creating content and how it should be used to reach a particular audience or goal, while a content planner will focus on making sure that system is actually implemented artistically and in line with best practices.
In short, while they often work together, content strategists and content planners meet different functions of a content team.
How much does it cost to hire a content planner?
Generally, the cost of hiring a content planner depends on whether you want them to work full-time or on a freelance/ contractual basis. The cost may also vary based on their experience, whether or not they can build and adapt processes to your specific needs, and their knowledge of content marketing best practices.
On average, you can expect to pay between $1,850 and a few thousand dollars per month for a good content planner who can have a bird's eye view of what content your company creates and publishes.
How to hire a content planner
Not sure how to hire a content planner successfully? Here's a quick process you can use.
Write an effective content planner job post
The best way to start writing an enticing content planner job post is by assessing your needs. Do you need a content planner with a lot of experience handling people management or someone to help with the day-to-day content creation and distribution?
Once you know what kind of content planner you need, it's time to create a job post that accurately reflects your requirements. Use language that communicates your expectations and sets realistic expectations for the role.
Decide on the platform
There are multiple job platforms you can choose from:
Freelance websites
Sites like Freelancer.com, Guru, and Fiverr are good options when looking for a freelancer for a quick project. However, remember that sifting through the candidates can get super frustrating, as many tend to lack the required experience.
Social media
Posting your job opening on social media is a relatively easy way to tap into your network - and maybe even end up hiring someone who comes from a recommendation from your peers. Like freelance sites, though, social media recruitment can turn a nice idea into a chaotic process - and your inbox into a disaster.
Job boards
This one's a classic: job boards are your best bet if you want to take the traditional route and go through a lengthier hiring process. But if you don't have 3-6 months, here's a much better way of doing it.
Hire on Mayple
Mayple only works with vetted experts with a proven track record of success. If you want to start working with a professional content planner in a few days, contact us, and let's chat about your needs. We'll find the perfect person for your job opening!
Questions to ask your content planning pro when interviewing them
Not sure what to ask your content planner candidates when hiring them? Here are some examples of questions you could ask:
1. What is your experience working with content writers?
2. Do you prefer working with in-house content writers or freelancers?
3. What is the key to making sure content writers deliver their assignments on time?
4. Have you ever created a content strategy or social media strategy -- or brought contributions to one?
5. What is your experience planning blog posts for our industry?
6. What type of content do you have most experience in?
7. How many pieces of content did you manage at your previous job?
8. What is your personal, favorite type of content to plan and manage?
9. How do you ensure a piece of content adheres to the brief?
10. Have you ever planned content for social media platforms?
11. How do you incentivize a freelance writer to deliver high-quality work?
12. Have you ever worked with business owners directly?
13. What are some of your favorite content marketers on social media these days?
14. How do you ensure consistent and accurate communication between you, writers, and the content managers?
15. What is your "secret" to publishing consistent content?
16. What are some of the most common challenges in creating a content calendar?
17. Where would you go first if you were to hire a professional content writer?
18. Do you have experience planning and publishing video content?
19. How do you make sure your planned social media posts are relevant to the external context (e.g., holidays, audience, etc.)
20. What are some of your favorite social media tools?
21. How do you ensure your content calendar meets business goals?
22. What is your favorite social platform to create content on?
23. Do you have experience planning for social media advertising campaigns?
24. What type of writer would you hire for our blog?
25. How do you adjust your editorial calendar to unforeseen circumstances?
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