Supercharge your site with organic traffic
Search engine optimization (SEO) is one of the most technical aspects of digital marketing and perhaps the most misunderstood. Though a lot of brands are putting all their money in social media and paid advertising, SEO still remains a solid marketing channel that can bring a ton of targeted, high-quality traffic.
SEO is often more effective in bringing organic search traffic than social media. For example, a shoe company could hire 100 influencers on Instagram and YouTube that bring 20,000 unique visitors to the site. A well-developed SEO strategy can increase search engine traffic to 100,000 monthly visitors in 6-12 months. While social media campaigns come and go, evergreen content that continues to rank well on search engines can provide website traffic for years to come.
The challenge is hiring the right SEO consultant, with proven industry experience. You need both content skills and technical SEO skills to really move the needle. With Google changing their algorithms several times per year these days, a good SEO marketer needs to be on top of all the latest industry trends. Unfortunately, most of them aren’t, and you won’t find that out until after you hire them.
That’s where Mayple comes in. We are veteran marketers ourselves and we’ve built an extensive community of marketing experts. We can match your brand with the perfect vetted SEO marketer, with proven industry results, that will bring your brand to the next level.
Grow your leads and sales with the right SEO marketing strategy
Way before a customer actually buys your product they go on Google and type in a question and start their search. The challenge is that most people only click on the first 3 results that show up, ok maybe the 4th one too. Rarely do people visit the second page of the search engine results.
That’s why you need a really good SEO marketing strategy to make sure that your content ranks for the right keywords, and shows up in the top 3 search results.
That means that you need your content to be optimized for the search engine and that’s called Search Engine Optimization (or SEO). SEO isn’t a cookie solution, it highly depends on the type of content that you create, your customer personas, your marketing funnel, and the industry you’re in.
A good SEO strategy should have the following elements - thorough keywords research, technical SEO, on-page optimization, site audit, and a backlink strategy. The right strategy with the right execution can have a really powerful impact on a business. It can bring a steady stream of traffic and leads for months and years to come.
The skills that every great SEO marketer should have
Search engine optimization is an ever-changing field. Every year Google comes out with a new algorithm update that throws everyone for a loop. An expert SEO marketer should have their finger on the pulse of every algorithm change and should have the following skill sets:
Analytical skills
A good SEO marketer should analyze your site and traffic and know exactly which content can be optimized, which content requires more keywords, and what sections of your site to work on to get the maximum results. They should be able to use Google Analytics and Google Search Console to analyze which pages get the most organic traffic and what should be optimized.
Link building
Outreach and using white-hat strategies to increase the number of sites that link back to your brand is critical. This requires a lot of PR, relationships building, creativity, and out-of-the-box thinking. Some of this could include content marketing and blog writing on industry blogs.
Research skills
New trends are coming out every year and a good SEO marketer needs to stay on top of them and really know how the industry is changing. The expert needs to read industry news and insights and translate them into actionable changes for the brand’s SEO campaign. They also need to be a master of keyword research and know which search terms to target to hit all the various segments of your marketing funnel based on the user's search intent.
Technical SEO
The last piece of the puzzle is the technical knowledge needed to make sure that your site’s code is up-to-date and is search engine friendly. New rich snippets are coming out all the time, and it’s important to have an expert SEO marketer to know how to implement all the code correctly.
It goes without saying that a good SEO consultant should also have excellent communication skills and all the soft skills they need to be able to work with your team.
When should you hire an SEO marketer?
In an ideal world, all of your content should be optimized for search engines. Yet, you might be busy and have not had a chance to hire an SEO expert. You’ve been focused on other things - product, dev, fulfillment, paid search campaigns. Your team is cranking out content but it doesn’t get displayed on Google search results. So what’s the point?
Hire a best-in-class SEO marketing expert that will optimize your site and get you found on Google. Bringing an SEO marketer to quickly assess what your team is doing and create an SEO checklist for them to follow could bring you massive results in the short-term as well as the long-term.
Alternatively, it could be that you have a marketing team or a digital agency that handles your SEO but you’re not sure if they are optimizing enough. You’re not sure if they are using the best tools and strategies to get the most traffic and brand awareness for your business. Hire an expert SEO marketer to give you a clear picture of how everything is going and what actions you need to take to bring your brand to the next level.
Hire an SEO marketer with proven results
The SEO industry started out having a really bad reputation because there were a lot of shady companies doing black-hat tactics to artificially boost their search rankings. And there was a lot of ambiguity since it usually takes several months to build up enough SEO juice to improve your keyword rankings.
Even today it’s still hard to find the top SEO experts that will bring your brand the results that you are looking for. That’s why Mayple takes the guessing game out of the equation. We thoroughly vet every single marketing expert and match you with someone that has proven results in your particular industry or niche.
Here at Mayple, we have an extensive vetting process where we actually import the data of the accounts that the marketer has worked on. We can see their successes in black and white, we don’t just read their testimonials.
We also offer extensive personality testing to make sure that the Maypler that we match with your business will be a good fit for your team. Someone that will blend with your team members perfectly and be able to quickly jump in to the work and get going.
Want to find an expert SEO marketer? Mayple is the best place to hire an SEO expert.
Extensive vetting process
Gone are the days when you had to look through phony testimonials and call professional references. Mayple’s vetting process is unlike any other. We have an extensive assessment of the marketer’s skill, we look at their data and their track record, and we have them pass a preliminary assignment or mini-project.
Unbiased monitoring
We don’t just your brand with an expert marketer, we monitor their progress and have regular calls to make sure that you are satisfied with their work. Joining Mayple is like having a team of marketing veterans at your side. We brainstorm solutions, send ideas for the experts and do everything we can to make sure you meet your ROI goals.
Full visibility & transparency
One of the greatest challenges of working with agencies and freelancers is that it’s hard to view all the data in one place. This is especially true of SEO. Sometimes asking for a better dashboard is like pulling teeth. With Mayple, we’ve built a system to display all the relevant data for you in one place that makes it easier both for the brand and for our expert marketers.
A fraction of the cost of an agency
Marketing agencies often charge an arm and a leg and have a ton of other clients they are servicing. At Mayple, you can get a social media marketer with proven industry experience at a fraction of the cost. And you also get a dedicated member of the Mayple team to monitor your project and make sure that everything is firing on all cylinders. With Mayple, your brand gets the expertise and attention it deserves to succeed.
Mayple makes it easy to find the perfect SEO marketer
Our onboarding process is very simple.
Step 1 - you fill out a quick marketing brief about your business. You provide information like your ideal customer personas, business goals, campaigns you’ve done so far, and what you are looking to achieve.
Step 2 - we match you with an expert SEO marketer.
Step 3 - Mayple’s SEO marketing expert presents their marketing plan for your business.
Step 4 - Once you approve the plan, we get to work. Sit back and watch the magic happen.
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