What is a retargeting freelancer?
A retargeting freelancer specializes in creating and managing retargeting campaigns to drive conversions and increase brand awareness. They possess a deep understanding of consumer behavior, data analysis, retargeting strategies, and advertising best practices. Their primary goal is to help businesses maximize the impact of their retargeting campaigns, ultimately boosting their ROI and driving business growth.
Why should you hire a retargeting expert?
In today's digital landscape, reaching and engaging potential customers is essential for business success. Customer acquisition is getting increasingly more expensive, and companies spend tens of thousands of dollars creating effective marketing campaigns.
Unfortunately, the vast majority of users that click don't convert. A great way to recoup some advertising costs and increase conversion rates is by building personalized campaigns for those audiences using retargeting.
Retargeting, also known as remarketing, is a powerful advertising technique that allows businesses to reconnect with users who have previously interacted with their website or online content and have not converted. It could be done on social media platforms, via email marketing, or digital advertising.
How much does a retargeting expert cost?
The cost of hiring a retargeting specialist can vary based on several factors, such as their level of experience, the scope of the project, and their geographic location. Hourly rates for retargeting freelancers can range from $50 to $150 per hour, depending on their expertise and track record of success. Project-based fees can vary significantly depending on the complexity and duration of the retargeting campaign.
While it's essential to consider the cost of hiring an expert, it's equally important to evaluate their experience, expertise, and track record. Investing in a skilled professional can lead to more effective remarketing campaigns and a higher return on investment.
Which tools can retargeting ad experts use?
Retargeting ad experts have access to various tools and platforms to execute and optimize campaigns. Here are some of the common tools and platforms they may use:
- Google Ads: Google Ads offers powerful retargeting capabilities through its Display Network and remarketing campaigns. Experts can leverage audience segmentation, dynamic ads, and conversion tracking features available.
- Facebook Ads Manager: With billions of active users, Facebook provides an excellent platform for remarketing. Experts can use Facebook Ads Manager to create custom audiences, set up retargeting campaigns, and leverage features like lookalike audiences and conversion tracking.
- AdRoll: AdRoll is a popular retargeting platform that allows businesses to target users across multiple channels, including display ads, social media, and email. It has awesome features like advanced audience segmentation, dynamic creative optimization, and cross-device targeting capabilities.
- Criteo: Criteo is a leading platform that specializes in programmatic ads. It uses advanced machine learning algorithms, dynamic product ads, and real-time bidding to deliver highly targeted and personalized campaigns.
- LinkedIn Marketing Solutions: LinkedIn offers robust retargeting options for businesses targeting professionals and B2B audiences. Retargeting ad experts can leverage LinkedIn's audience targeting filters, lead generation forms, and sponsored content to reach and engage their desired audience.
5 must-have skills for a retargeting expert
To excel as a retargeting expert, individuals need a diverse set of skills to effectively strategize, execute, and optimize retargeting campaigns. Here are the top five skills that an expert needs:
- Data Analysis: A strong foundation in data analysis is crucial for a retargeting expert. They should be able to interpret and analyze campaign performance metrics, audience insights, and user behavior data to identify trends, patterns, and opportunities for optimization. Proficiency in tools like Google Analytics and other data analysis platforms is essential.
- Audience Segmentation: Retargeting experts must be skilled in audience segmentation, (the process of dividing a larger audience into smaller, targeted segments based on specific criteria.) They should be able to identify and define relevant segments based on demographics, behavior, interests, or other factors. Effective audience segmentation allows experts to deliver tailored messages to specific user groups.
- Creative Thinking: Another important skill is creativity, which is required to develop compelling ad creatives and messaging that resonate with the target audience. The ideal candidate should be able to think outside the box, generate fresh ideas, and experiment with different approaches to capture the attention of potential customers and drive conversions.
- Platform Proficiency: Experts need a deep understanding of various retargeting platforms, such as Google Ads, Facebook Ads, LinkedIn Marketing Solutions, or specialized platforms like AdRoll or Criteo. They should be well-versed in setting up and managing campaigns, utilizing advanced targeting options, optimizing bid strategies, and leveraging platform-specific features.
- Continuous Learning: Marketing is constantly evolving, with new platforms, tools, and strategies emerging regularly. A true expert needs to have a thirst for knowledge and a commitment to continuous learning. They should stay updated on the latest industry trends, attend webinars or conferences, and explore new technologies and techniques to stay ahead of the competition.
These skills, combined with a strong understanding of digital marketing principles, strategic thinking, and a results-oriented mindset, empower experts to create impactful campaigns that drive conversions and maximize business ROI.
How to hire the perfect retargeting specialist
Finding the perfect retargeting specialist for your business requires careful consideration and a well-planned hiring process. Here are four steps to help you hire the ideal candidate.
1. Define your goals
Clearly define your goals and objectives. Determine what specific outcomes you want to achieve with your campaigns, such as increased conversions, improved brand awareness, or higher engagement.
2. Define the Scope
Identify the scope of the project and the specific tasks and responsibilities you expect the expert to handle. This could include campaign setup, audience segmentation, creative development, campaign optimization, and performance tracking.
You have a few possible options when it comes to remarketing, including:
- Social media ads - targeting an audience segment based on the social network they use
- Email marketing - creative email marketing campaigns to re-engage customers that haven't purchased in a while or have abandoned their cart
- Google ads - launching Google Ads / remarketing campaigns to target specific segments
- Native ads - content that is used to target users at the top of the funnel
These are the common types of remarketing. It all depends on your specific project and your existing marketing channels.
3. Write a job description
Now that you're set on a goal, it's time to craft a comprehensive job description that outlines the skills, experience, and qualifications you're looking for. Clearly communicate the project scope, expected deliverables, and any specific tools or platforms they should be proficient in.
4. Hire on Mayple
The best place to hire your next expert is through Mayple. We have a curated network of vetted marketing experts, that we match to your project based on a number of criteria - their experience, their proven track record working with similar brands in your niche, availability, personality, and more.
Our goal is to ensure you get the perfect marketer for your project and continue to grow your business.
Questions to ask your retargeting marketer
When interviewing potential candidates, consider asking the following questions to assess their expertise and fit for your business:
- Can you provide examples of successful retargeting campaigns you've managed in the past?
- How do you approach audience segmentation for campaigns?
- Which retargeting platforms and tools do you have experience with?
- How do you measure the success of campaigns, and what metrics do you focus on?
- Can you explain your process for creating compelling ad creatives?
- How do you optimize ad campaigns to improve performance over time?
- How do you stay up-to-date with the latest trends and best practices?
- Have you worked with businesses in our industry or similar niches before?
- Can you provide references from previous clients or employers?
- What is your preferred communication style, and how frequently will you provide campaign updates?
