Why do you need a Campaign Monitor freelancer?
A Campaign Monitor freelancer can help you make the most of Campaign Monitor’s marketing automation platform. With a freelancer, you can design and launch campaigns tailored to your individual business objectives with features like automated email sequences, A/B testing, tracking & reporting, and more. Plus, a freelancer can provide valuable insight into the best strategies for maximizing open rates, click-through rates, and ROI.
What does a Campaign Monitor expert cost?
The cost of hiring a Campaign Monitor expert ranges from $1,850 to $5,450 per month, depending on their experience, expertise, and how many emails you must send monthly. Furthermore, some specialists in this niche also work on hourly rates, which are established according to their track record, experience, and a variety of other factors.
Top 11 skills a Campaign Monitor specialist should have
To hire a great Campaign Monitor expert, you must ensure they have what it takes to run your campaigns successfully. Some of the skills to look after include:
Knowing Campaign Monitor inside and out
Naturally, the expert you hire should be more than just a "light" or beginner user on the platform. They should deeply understand Campaign Monitor’s features, including automation sequences, A/B testing, tracking & reporting, and more.
Solid email marketing knowledge
Your chosen expert should have a strong understanding of how email marketing works across the board: from welcome and cart abandonment emails to nurture campaigns and promotional emails, this specialist should know email marketing like the back of their hand.
Understanding business metrics
Your email specialist should also be able to understand and analyze key business metrics, such as open rates, click-through rates, ROI, and more. This will help them create tailored campaigns to meet your business objectives and match email marketing KPIs (like email subscriber list, response rate, conversion rates, and so on) to actual business goals.
Communication and collaboration
Even if your email marketer is your only marketing hire, they still need to be great communicators with amazing collaboration capabilities. This is because they’ll be responsible for working with other departments, such as product or engineering teams, to ensure campaigns are properly executed.
Copywriting
Your specialist may not be the one who actually writes your marketing emails. Even so, they should have a strong understanding of copywriting principles and be able to provide valuable input on email content.
Email design best practices
Similarly, your Campaign Monitor freelancer should also be knowledgeable in email design best practices, such as using responsive designs for all devices and leveraging HTML/CSS basics to code emails.
Project management
Finally, your expert should also have strong project management skills. They should be able to manage projects swiftly and effectively, setting realistic goals and timelines for their tasks.
Analytics and reporting
Your Campaign Monitor specialist should be adept at using analytics and reporting tools to measure the success of campaigns. They should also know how to use data to optimize campaigns for better results.
A/B testing
Finally, your Campaign Monitor expert should understand A/B testing and be able to create tests to optimize campaigns. This will help you identify the best-performing versions of emails and use those to drive better results.
Lead generation expertise
Email marketing can perform several functions, for each stage of the Buyer's Journey. However, lead generation is one of the essential ones. Your Campaign Monitor specialist should be able to leverage nurture campaigns and transactional emails to convince potential clients you're worth their time and money, all while understanding exactly where each email stands in the sales funnel.
Data hygiene
Your email marketing specialist needs to understand the importance and best practices of proper data hygiene. The reason for this is that when people trust you with their email address, you automatically become a personal information handler. Keeping your email lists neat and tidy, performing regular cleanups, and ensuring all GDPR (and similar regulations') rules are followed are all part of an email marketer's job.
Questions to ask your Campaign Monitor specialist when hiring them
Not sure what to ask Campaign Monitor expert candidates when hiring them, to make sure you're taking the right decision? Here are some examples of questions you could ask them:
- What is, in your opinion, Campaign Monitor's best feature?
- What other email services or email marketing automation tools have you used before?
- Do you have examples of how your campaigns led to an increase in revenue for your clients?
- Can you give us examples of successful campaigns?
- What is the average ROI you managed to pull off with previous clients?
- Have you ever created hyper segmented campaigns?
- How do you take market conditions into account when building email campaigns?
- What are the top 3 benefits of email marketing?
- What do you do to make sure email recipients actually get your emails?
- What is the size of an average email list you've managed?
- How do you grow an email audience?
- Have you ever created cold email outreach campaigns or sales emails?
- What are the elements of a good email subject line, in your opinion?
- What are your favorite types of emails?
- Have you ever done a win-back email campaign?
- On average, what is the effectiveness of email campaigns, in your experience?
- What differentiates transactional emails from cold emails?
- When is it best to send cart abandonment emails?
- Can you give us examples of email marketing campaigns created by someone in our industry, which you've liked?
- Can you create an email template design?
- How do you use email to win prospective clients on your side?
- How often do you run backups of client data?
- What is the best time of day to send different types of emails?
- What are your favorite marketing tactics for converting potential clients into buyers?
How to hire the best Campaign Monitor freelancer
Freelance platforms
Freelance platforms like Fiverr and Upwork can be great places to hire an email specialist, as you can find many talented professionals at affordable costs. However, make sure to read the reviews and check out the portfolios of your freelancers before making a hire. Also, remember that sifting through large numbers of applications and candidate profiles can be time-consuming, so if you're short on time, you might want to consider a recruitment agency instead.
Job boards
This is the more traditional option for hiring an expert. Job boards like Indeed and Glassdoor, can be great places to find talented professionals with the right set of skills. However, going through a traditional recruitment process can be very time-consuming and resource-intensive, so it may not be the best option if you want to start producing successful email campaigns right away. Plus, vetting candidates is harder when you have to sift through a ton of applications (many of which are from people who may not fit the job description.)
Referrals
Referrals can be a great way to find your ideal email expert! Ask your peers if they know anyone who is a good fit for the job.
Hire on Mayple
On the other hand, if you’re looking for a fast and cost-effective way to hire a Campaign Monitor expert, Mayple is the best option. We make it easy to find, vet, and hire great freelancers in minutes - so you can get your campaigns up and running quickly and confidently.
Plus, our freelancers are all experienced professionals and have been thoroughly vetted to ensure they have the right skills and expertise for your industry and desired skillset -- so you can be sure you’re getting the best talent available.
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