Table of contents
Share this article:
Share on FacebookShare on TwitterShare on LinkedinCopy URL
Agency
Services
Social media advertising, PPC, Google advertising, native ads, Amazon ads
Social media management, advertising, graph design, web design, SEO, email marketing, branding CRO
Performance marketing, social media advertising, video editing, Google ads, copywriting
Email marketing, social media advertising, social media management & strategy, content marketing
Social media management, paid advertising, content marketing, SEO, email marketing
Conversion rate optimization, landing page design, Shopify development, WordPress
Influencer marketing, graphic design, creative services, influencer outreach
Social media advertising, marketing strategy, display advertising, search engine optimization
Email marketing management, email marketing audits, list management, email segmentation & design
Email marketing, website and graphic design, social media marketing, search engine optimization, copywriting

FAQs

What is the rate for a freelance content strategist?

A freelance content strategist makes, on average, $71,000 every year. Their hourly rate will depend on a variety of factors, like experience, the specific tasks they're running for you, the success of content strategies they've created, and the industry they specialize in.

Is a content strategist a copywriter?

A content strategist may have copywriting skills, but they shouldn't be considered a copywriter. The content strategist's job is to build content strategies, plan editorial calendars, and follow up on content production, more than actually producing it.

How much does it cost to hire a content creator?

Hiring a content creator can cost anything between $20/hour to several hundred dollars an hour, depending on their expertise, the quality of their work, and what their services cover.

If you are looking to work with a content creator that has their own following, the price you will pay for their services will be directly related to how many followers they have.

If you want to hire a full-time employee, the average salary is $55,359 per year in the US.

What are the 4 steps of content strategy?

The four steps of content strategy are strategy, creation, distribution, and measurement. Planning involves setting goals, developing a target audience profile, researching industry trends, and formulating an overall strategy.

Creation includes producing the content itself (writing, design, etc.). Distribution involves getting the content out to its intended audience (through social media platforms, SEO, email marketing, etc.). In the measurement stage, you assess the content's performance and whether it achieved the desired outcome.

What are the 3 components of content strategy?

To be efficient, a content strategy must have: 

  • Brand focus
  • User experience optimization 
  • Distribution 
What is the difference between marketing and content strategist?

The main difference between marketing and content strategy is that the latter is one type of marketing. Content strategy works with other types of marketing and channels (such as social media, email marketing, and even paid media) to increase brand awareness and drive more conversions.

Get The Ultimate CRO Audit + Checklist Tool

Mayple Your Scroe DashboardGet Access Now

Get The Ultimate Marketing Strategy Template

Marketing Template screenshotDownload Now
Hire a Top Content Strategist

Looking for the best person to manage your amazon account? Look no further, find the perfect candidate through Mayple.

No items found.

FAQs

What is the rate for a freelance content strategist?

A freelance content strategist makes, on average, $71,000 every year. Their hourly rate will depend on a variety of factors, like experience, the specific tasks they're running for you, the success of content strategies they've created, and the industry they specialize in.

Is a content strategist a copywriter?

A content strategist may have copywriting skills, but they shouldn't be considered a copywriter. The content strategist's job is to build content strategies, plan editorial calendars, and follow up on content production, more than actually producing it.

How much does it cost to hire a content creator?

Hiring a content creator can cost anything between $20/hour to several hundred dollars an hour, depending on their expertise, the quality of their work, and what their services cover.

If you are looking to work with a content creator that has their own following, the price you will pay for their services will be directly related to how many followers they have.

If you want to hire a full-time employee, the average salary is $55,359 per year in the US.

What are the 4 steps of content strategy?

The four steps of content strategy are strategy, creation, distribution, and measurement. Planning involves setting goals, developing a target audience profile, researching industry trends, and formulating an overall strategy.

Creation includes producing the content itself (writing, design, etc.). Distribution involves getting the content out to its intended audience (through social media platforms, SEO, email marketing, etc.). In the measurement stage, you assess the content's performance and whether it achieved the desired outcome.

What are the 3 components of content strategy?

To be efficient, a content strategy must have: 

  • Brand focus
  • User experience optimization 
  • Distribution 
What is the difference between marketing and content strategist?

The main difference between marketing and content strategy is that the latter is one type of marketing. Content strategy works with other types of marketing and channels (such as social media, email marketing, and even paid media) to increase brand awareness and drive more conversions.

Hire Content Strategist
Hire Content Strategist

Looking for the best person to manage your amazon account? Look no further, find the perfect candidate through Mayple.

No items found.
No items found.
Hire a Content Strategist to Run Your Marketing

Build a content strategy that educates, nurtures, and helps your audience, so you can convert them into buyers.

Lindsay C. PPC expert
Content Strategist
Lindsay C.
Hire Content Strategist
Content Strategist
Sergio F.
Camila K. PPC Expert
Content Strategist
Camila K.

Hire

Content Strategist

with data-backed results

The challenge of assessing social media manager is real. With Mayple you don't need to rely on reviews and fancy sales pitches.

Gary E.
Gary E.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(103 jobs)
See More
Brad J.
Brad J.
Social media manager
4.6/5
Expert StarExpert StarExpert StarExpert Star
(87 jobs)
See More
Gabriela O.
Gabriela O.
Social media manager
4.8/5
Expert StarExpert StarExpert StarExpert Star
(104 jobs)
See More
Tom M.
Tom M.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(104 jobs)
See More
Michael M.
Michael M.
Social media manager
4.7/5
Expert StarExpert StarExpert StarExpert Star
(84 jobs)
See More
Alex M.
Alex M.
Social media manager
4.8/5
Expert StarExpert StarExpert StarExpert Star
(65 jobs)
See More
Philip J.
Philip J.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(114 jobs)
See More
Alex B.
Alex B.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(94 jobs)
See More
Katia G.
Katia G.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(101 jobs)
See More
Limor G.
Limor G.
Social media manager
4.7/5
Expert StarExpert StarExpert StarExpert Star
(106 jobs)
See More
Matthew S.
Matthew S.
Social media manager
4.7/5
Expert StarExpert StarExpert StarExpert Star
(124 jobs)
See More
Cody W.
Cody W.
Social media manager
4.9/5
Expert StarExpert StarExpert StarExpert Star
(104 jobs)
See More

Hire Hire Content Strategist

What is a content strategist?

A content strategist plans, designs, creates, edits, publishes and distributes content created in line with a business's goals, unique selling proposition, and target audience. Content strategists build comprehensive strategies that:

  • Educate and inform potential buyers
  • Build trust with buyers
  • Encourage customers to return
  • Develop relationships with influencers and partners
  • Increase brand awareness and reach

Content strategists are responsible for ensuring that the content they produce is high quality, engaging, relevant, and optimized for search engines. Ultimately, the content strategist’s main goal is to ensure that the organization produces content that engages and resonates with its target audience.

What does a content strategist do?

A content strategist's job description can cover a wide range of tasks. Here are some of the main aspects of the job.

Develop and implement a content strategy

A content strategy is not a content calendar but a plan that focuses on creating, managing, and optimizing content to meet the company’s goals. This strategy outlines the target audience, what types of content will be created, their goal, and how they will be distributed to ensure maximum reach.

Build an editorial calendar

An editorial calendar provides a visual representation of the content tactics and assets you plan to create and helps ensure that all content is created, distributed, and optimized on time. A content strategist can help you make an editorial calendar that ties all the bits and pieces together and helps you stay consistent with your content marketing efforts.

Conduct research

A content strategist will also have to run research on multiple verticals:

  • User research (to understand the target audience)
  • Competitor research (to understand the competitive landscape)
  • Industry research (to stay on top of trends)
  • SEO research (to spot content gaps and re-optimize content when needed)
  • Topic research (to create briefs and produce content that's valuable)

Additionally, content strategists will have to get a deep understanding of the product they're promoting and stay on top of the latest trends in content marketing.

Define content goals

Solid, successful content strategies follow clear, specific objectives. Content marketing strategists need to define the following:

  • The type of digital content (e.g., video, blog posts, webinars, podcasts)
  • Content recurrence and cadence (how often to post)
  • The topics and goals of the content
  • Where to distribute the content (and how to do it efficiently)
  • Which audience engagement metrics to follow
  • How to attribute content to conversions

Measure content efficiency

Speaking of conversions, a content manager or strategist will also have to measure content efficiency. This can be done in several different ways, depending on the specific attribution model you choose and the specific goals you've set.

All in all, metrics content strategists may want to follow include the following:

  • Engagement metrics (likes, shares, comments, clicks)
  • Lead generation and conversion metrics
  • Referral traffic
  • Email list growth
  • Customer feedback
  • SEO metrics (traffic, clicks, impressions, links, bounce rate)
  • Time on page / blog post

Content strategists must also be able to interpret data and apply the insights they get to optimize their content strategy.

Develop content guidelines

A good content strategist will develop guidelines that ensure consistent brand messaging and high-quality output. These should include:

  • The type of language to use in different contexts
  • How to use specific terms
  • How to structure content
  • Editorial standards (MLA, APA, etc.)
  • The tone and voice of the brand
  • Relevant content curated from other sources

Manage content creation

A content strategist will usually manage content creation as well. Depending on the project, this may mean they'll work with external partners or internal teams. They may also be responsible for:

  • Writing briefs
  • Hiring and onboarding content people
  • Editing content
  • Ensuring the smooth flow of information between the content team and other teams
  • Coordinating with the design team to create assets
  • Working with paid advertising professionals to promote content

Optimize content for SEO

Last but not least, experienced content strategists need to be able to optimize content for SEO. This includes:

  • Conducting keyword research
  • Creating SEO-friendly titles and meta descriptions
  • Including relevant keywords in the content
  • Ensuring different pieces of content are linked internally
  • Running link building campaigns

Collaborate with other teams

Content strategists will usually have to collaborate with other teams, social media professionals, product managers, web developers, and copywriters. This helps them create content that's engaging, accurate, and in line with the business strategy.

Refine and improve the strategy

A content strategist's job is never done. Once a content marketing strategy is in place, they will have to continuously refine and improve on it to ensure they maximize the impact on business goals.

How to hire a content strategist

Say you've already decided to hire for a content strategist role. Here's how to make sure you hire the best one:

Decide on what you need

Before hiring someone, decide on what, more specifically, you need:

  • Do you need a full-time content strategist?
  • ...Or maybe just a freelance content strategist?
  • Do you need a consultant?
  • Or are you looking for a content marketing generalist?
  • Do they need specific experience (in creating a particular type of content or in an industry?)

Choose your platform

There are many ways you can hire the right expert. You can post your job on job boards and go about it the traditional way. You can also source marketers on Upwork, Fiverr, and other similar freelance websites (especially if you don't need a full-time hire.)

If you want to save time and energy, use a service like Mayple. We can match you with a talented content strategist in a few days. All the marketers Mayple works with are vetted for specific skill sets, and have a track record of success, so you can be sure we'll provide you with the best options for your business.

Prepare a clear job description

A well-written job description can help you sift through the applications and candidate options, so create one that stands out and clears your expectations. Here are some items to include in a content strategist job description:

  • A short company/ mission blurb 
  • Any job-specific content strategy skills you need your content marketing strategist to have 
  • The soft skills you need them to have 
  • Who is your target market 
  • If you need them to know how to edit video and graphics 
  • How many years of industry experience you need them to have
  • Whether you need them to have industry experience 
  • Your marketing vision, marketing goals, and content standards
  • Your three, six, and nine-month plan for the new hire 
  • Who the content strategist will respond to 
  • Whether there's anyone else on the content strategy team 
  • Your expectations regarding content management and production 
  • What you can offer (include base salary range too, if possible) 

Create a test assignment

You can't ask content experts to build content strategies during recruitment. They won't have all the details, they won't have access to internal expertise, and it's not fair to ask for something like this for free. 

However, you can prepare a quick test assignment for them, which could include: 

  • Their process for developing different types of online content 
  • Discussing effective content strategies they've noticed
  • Developing a content plan for a month, based on specific details 
  • Discussing how they connect business goals to content marketing efforts 
  • Describing what they do on a daily basis in their role 
  • Running a partial content audit on the content you've published over the last three months 
  • Coming up with a unique way to improve organic traffic on the website 

Ask the right questions 

Asking the right questions will help you determine which content strategy candidate is best suited for your business objectives. Here are some examples of interview questions you could ask: 

  • What is your content marketing philosophy? 
  • How do you approach developing a content strategy? 
  • What is your experience creating content for various social media platforms? 
  • Which content types do you have the most experience in? 
  • What is your take on AI-generated content?
  • What tools and techniques do you use to research your target audience, market trends, and the efficiency of your content? 
  • How do you make sure your content aligns with the brand voice and style guidelines? 
  • Have you ever run a content audit? 
  • What would be the first thing you'd do in the content strategist role if we were to hire you?
  • In your opinion, which social media platforms are best for distributing content for our business? 
  • How do you set content goals - and how do you measure your content performance?
  • Can you describe a situation when your content strategy did not meet its goals? How did you approach the matters? 
  • Have you ever built content workflows, and if so, what do you think is the most efficient approach?
  • How do you decide which piece of content should be created?
  • What are some commonly measured content metrics you're not very keen on measuring? 
  • Have you ever hired content writers? 
  • How do you build a content marketing campaign from scratch? 
  • How do you make sure your team creates compelling content? 
  • Do you have digital marketing experience in other channels (such as pay per click or email marketing)?
  • Do you have experience in project management? 
  • How do you ensure your content helps build a flawless customer experience? 
  • What is your experience with guest posts?
  • How do you make sure your content helps build inbound traffic?
  • Have you ever built a style guide?
  • Where do you see yourself in five years? What's your dream career path?

FAQs

What is the rate for a freelance content strategist?

A freelance content strategist makes, on average, $71,000 every year. Their hourly rate will depend on a variety of factors, like experience, the specific tasks they're running for you, the success of content strategies they've created, and the industry they specialize in.

Is a content strategist a copywriter?

A content strategist may have copywriting skills, but they shouldn't be considered a copywriter. The content strategist's job is to build content strategies, plan editorial calendars, and follow up on content production, more than actually producing it.

How much does it cost to hire a content creator?

Hiring a content creator can cost anything between $20/hour to several hundred dollars an hour, depending on their expertise, the quality of their work, and what their services cover.

If you are looking to work with a content creator that has their own following, the price you will pay for their services will be directly related to how many followers they have.

If you want to hire a full-time employee, the average salary is $55,359 per year in the US.

What are the 4 steps of content strategy?

The four steps of content strategy are strategy, creation, distribution, and measurement. Planning involves setting goals, developing a target audience profile, researching industry trends, and formulating an overall strategy.

Creation includes producing the content itself (writing, design, etc.). Distribution involves getting the content out to its intended audience (through social media platforms, SEO, email marketing, etc.). In the measurement stage, you assess the content's performance and whether it achieved the desired outcome.

What are the 3 components of content strategy?

To be efficient, a content strategy must have: 

  • Brand focus
  • User experience optimization 
  • Distribution 
What is the difference between marketing and content strategist?

The main difference between marketing and content strategy is that the latter is one type of marketing. Content strategy works with other types of marketing and channels (such as social media, email marketing, and even paid media) to increase brand awareness and drive more conversions.

The trusted growth partner for many startups, eCommerce brands, and Fortune 500 companies

Our community of 600+ vetted experts have worked with some of the biggest brands in the world. Want to be like these brands? We're your secret weapon.

ASUS
Capital_One
Dior
Target
Mountain Dew
Google
Nivea
Facebook
nike
Priceline.com
L'Oréal
3M_wordmark
Chime
Virgin_Atlantic
Audible
mazda
Amazon
Bank_of_America

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best social media experts for the job. VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Explore Our Services

One easy-to-use platform that help online businesses and expert marketers to match up, collaborate, and grow their businesses together.

Our Customers
Love Us

From SMBs to Fortune 500s, Here’s Why Businesses Choose Mayple

You can't get this level of service and care anywhere else. It makes my work much more effective.

Roee Arbel, Co-founder, CoreMasters

Mayple was able to help us choose the best marketer for our project. All the marketers are hand-picked and vetted by Mayple.

Deborah Herbet


Mayple truly restored my trust in digital marketing again.  I got the best PPC expert I've ever worked with.

Nicholas Taylor


Mayple paired us up with a marketing professional who took the time to understand me, my needs, and what I'm trying to do with my business.

Nicole Davies
Hire Content Strategist
Nitzan L.
4.9/5

I enjoyed the sales stage, as it seemed professional, attentive and not too pushy. Our sales manager - Sheila, listened and addressed all of our concerns and needs and helped in matching us with the best professional.

Read review on

G2: Business Software and Services Reviews LOGO
Hire Content Strategist
Melaina B.
4.9/5

It was great getting industry knowledge from experienced professionals. We feel like we gained a ton of insight and created actionable plans to move forward with our strategy.

Read review on

G2: Business Software and Services Reviews LOGO
Hire Content Strategist
Stephanie B.
4.9/5

They care and really listen to our needs as a company and continue to set calls to discuss future projects they can help with. Their customer service has been top notch

Read review on

G2: Business Software and Services Reviews LOGO
Hire Content Strategist
Jordan R
4.9/5

They didn't stop until they found the right candidate for me. The best part is your aren't charged anything until you approve your expert.

Read review on

G2: Business Software and Services Reviews LOGO

Find the Perfect Marketer For Your Project

Our easy-to-use platform can help you find the perfect marketer, with proven experience in your niche, and a successful track record. Skip the learning curve, no interviews, no headaches.

Tell us about your business

Answer a few basic questions.

Find your marketer

Our AI picks the top 3 experts you should talk to in our community.

Launch your project

Start working together, and scale your business like never before. The relief is real.

HOW IT WORKS

We're Here to Help Your Business Grow

Easy process to hire the best experts for the job.
VIP support from hiring to management and strategy.

1

Tell us about your business

Let us know exactly what you need in our easy-to-fill brief and then hand over the hard work to us.

2

Get matched

Our AI will tap into our 600+ global network of exhaustively vetted experts to identify the perfect match to seamlessly integrate with your business needs.

3

Manage your experts

Keep your finger on the pulse through easy to navigate and comprehensive dashboards embedded into the Mayple platform

Find the Perfect Marketer
Get started

No items found.