What is a YouTube marketer?
A YouTube marketer helps promote businesses and products on YouTube by uploading videos on a company's YouTube channel and using YouTube ads to reach new audiences. They are digital marketing experts specialized in YouTube.
With YouTube marketing growing in popularity, YouTube marketers are in high demand as they help businesses grow an online presence, increase brand awareness, and create leads.
What does a YouTube expert do?
A YouTube expert performs various video marketing tasks meant to maximize the impact of each YouTube video -- whether through organic or paid means. Here are some of the things you can expect a YouTube manager to do:
YouTube channel setup
Your YouTube expert will know how to set up your channel with the best possible branding, design, and content. They will know how to make sure your channel reflects your branding, optimize your channel for search, and create content tailored to your target audience.
Video creation
YouTube specialists can also create videos for you or help you create videos that will engage with your viewers. They'll know how to add SEO and tagging to maximize the visibility of your videos on YouTube, as well as how to use visuals and audio to ensure it's entertaining and shareable.
Channel promotion
A good YouTube manager knows how to promote your channel across other social media platforms and create a pipeline of viewership for each one of your videos. From connecting with YouTube influencers to creating content specifically for YouTube, they'll use the right tactics to increase your channel's reach.
YouTube advertising
YouTube advertising is the most cost-effective way to reach potential customers on the platform. YouTube experts know how to create, optimize, and target ads so you can get the most out of your ad spend.
YouTube ads are a particularly attractive way to reach more customers. First of all, YouTube has 2.1 billion users, and more than 122 million people visit the platform daily. This means you have a huge database your ads can tap into. Furthermore, the Cost per Click (CPC) and Cost per View (CPV) pricing model make it more affordable to get your message out there -- especially since you'll only play for ads that are actually clicked on or watched.
Under these circumstances, hiring a YouTube manager who knows how to run PPC ads efficiently on the platform is wise.
Channel management
Your YouTube channel will need constant maintenance and optimization to stay up-to-date and engage viewers. A YouTube expert can help you manage your channel more efficiently by monitoring the engagement rate, optimizing videos for maximum visibility, and responding to comments.
Moreover, YouTube experts know how to plan content calendars for maximum reach and engagement.
YouTube SEO
YouTube search engine optimization is an inexpensive yet effective way of reaching more people in your target audience. Just like optimizing a website for SEO, your YouTube expert can implement SEO techniques on your videos. These may include optimizing titles, tags, and video descriptions to improve visibility. Done right, YouTube SEO can thrust your business into the spotlight and give you access to billions of viewers.
YouTube analytics
Guesswork doesn't actually work. This is why it's essential to make sure your YouTube manager knows how to read and make sense of analytics. From interpreting views, watch time, comments, and more, understanding YouTube analytics will help you understand what types of content are successful, which ones aren't, and where you should double down your YouTube marketing efforts to ensure success.
Influencer marketing
Some YouTube experts may also help you connect to content creators, for influencer marketing campaigns. Depending on what your business is selling, influencer marketing can be an efficient way to reach new audiences, convert more, and make the most out of YouTube as a marketing channel.
For example, if you run an online store, your YouTube marketer can reach out to micro - influencers who create videos for eCommerce brands in various niches. This will help you narrow down your efforts and hyper-target an audience likely to buy from you.
How much does it cost to hire a YouTube marketer?
Hiring a YouTube marketer can cost anything between $50 and $150, on average. The cost of a YouTube specialist depends on a variety of factors, such as:
- Their experience and level of expertise: A more experienced YouTube expert will most likely cost more.
- The complexity of the job: More complex jobs will require
- Whether they run paid ads for you: If you want your YouTube expert to run PPC ads for you, this will increase the cost.
- Their track record of success: Naturally, if someone has a very good track record of success, it means they can reproduce that -- and it also means they'll usually charge more
How to hire a YouTube marketer
If you want to hire a YouTube marketer, you can follow this process:
1. Identify your goals
To hire a YouTube expert who'll actually benefit your business, you need to define your goals in terms of what you want to accomplish with the help of their services. Do you need someone to help you out (and act as more of a virtual assistant?) Do you need someone who can bring their expertise and help you build a YouTube strategy that works? Do you need someone who'll produce or outsource the production of videos for you?
These are all important questions you need to ask yourself to identify your goals. The clearer you are on these matters, the easier hiring someone to meet your needs will be.
2. Write a job description
Once you have a clear view of who you need, you can start writing down a job description covering the tasks and responsibilities you need them to. Make sure to include any technical skills or prior experience in the job description.
Also, remember to include your expectations and what you can offer -- including, if possible, your budget range. This will help you attract the right kind of people (and thus save you time in the hiring process.)
3. Post your job on platforms
Some of the most popular platforms for YouTube marketers include UpWork, Fiverr, and Guru. You can post your job using any of these platforms to attract prospective talent. Do keep in mind that most of these platforms are meant for freelance projects, and you may have to spend more time sifting through the applications here.
4. Reach out to your network
If you want to work with someone who's already worked with people in your network, you can ask your peers for referrals. This is a great way to get an idea of the quality of work they can deliver and the cost you'll likely have to pay for it.
5. Find the ideal candidate on Mayple
Mayple helps businesses like yours connect to experienced, vetted YouTube marketing talent who can take on all kind of tasks. You can define your goals, set a budget, create an effective job posting in minutes, and get the best talent for your project. Plus, you can easily use our platform to manage projects through to completion -- from the moment you submit your project, you can expect to have a YouTube marketer hired in a matter of days.
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