Dialog: Lead-Gen Increase for the Same Cost Per Lead

Background

Dialog – Consulting for Human Resources is one of the leading companies for recruitment and placement of quality employees for the hi-tech Industry. They are promoting candidates for a variety of tech, engineering, QA, software development positions. In addition, they were looking for additional B2B opportunities, i.e tech companies looking for candidates.

Challenges

The variety of positions available demanded a deep knowledge of the target market and specific tech lingo. We had to differentiate between types of tech development roles, e.g AI, machine-learning, QA, Front-End, Back-End, Data Science and more.

The challenge and our main goal were constantly lowering CPL (cost per lead) since the value of each lead/registration was low.

What Mayple did

We've built a cross-channel strategy for lead generation that includes LinkedIn Ads, Gmail Ads, Google Ads, GDN, Facebook Ads and Instagram Ads.

We kept a strict $2.5-$3.0 CPL cap across all channels.

After understanding the variety of technologies and positions we were advertising, we segmented each position and job category into an audience. Each audience was targeted with specific and extremely relevant ads.

(e.g "A Leading Global Company in <City> is looking for a Front-End Developer with Angular and React knowledge.")

Results: Increasing lead-gen by 20% month over month.

We managed to maintain the $3.0 CPL restriction across all platforms while increasing lead generation by 10%-20% month over month for the past 12 months.