The Top Must-Read Marketing Blogs in 2024

Some people don’t learn so well from watching a video or taking a course. Sometimes you need a good old blog post. Some of the biggest digital marketing agencies either own their own blog or heavily rely on data and ideas from other marketing blogs.

Here we have a comprehensive list of some of our favorite marketing blogs. So if you are stuck with a problem that you can’t solve or want to refresh your knowledge on the best strategies to use, click on one of these blogs and read on.

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Unbounce

Unbounce is a great blog to read if you want to learn about conversion rate optimization. It started out as a landing page tool and now it’s a great resource for all things CRO and conversion-centered design. Common topics it covers include - landing page optimization, conversion optimization, pay-per-click/campaign strategy, and social media marketing.

Our favorite content:

• The Ultimate Guide to TikTok Marketing
• How to Build a Landing Page Wireframe
• 6 Social Media Mistakes You’re Making and How to Fix Them

Copyblogger

Copyblogger is one of the first blogs on content marketing and copywriting. It has some of the most well-known articles and online courses on the topic and can teach you how to write great copy and captivating headlines.

Our favorite content:

• 22 Sure-Fire Headline Formulas that Work
• How to Write Like Hemingway
• 21 Useful Keyboard Shortcuts for Writers

QuickSprout

QuickSprout is another super well-known marketing blog. It was started by the legendary Neil Patel and it covers pretty much any topic under the sun. A lot of it is written for SEO but you could still find some good gems in there.

Our favorite content:

• How to Create an eCommerce Website in 7 Simple Steps
• How to Sell Your Amazon Business in 2022
• Compare The Best Content Marketing Tools

Marie Forleo

Marie Forleo rose to fame as a top-notch content marketer and her blog is filled with really actionable copywriting tips. There are also a lot of inspirational stories about entrepreneurship and interviews with some of the leading names in the marketing world.

Our favorite content:

• Copywriting Exercises: How to Transform Long, Boring Sentences Into Short, Powerful Copy
• Copywriting Examples: This One Tip Will Improve Your Copywriting – Fast
• Everything You Need to Know About Writing AMAZING Content

Hubspot

Hubspot is the leading blog on digital marketing. It basically invented the term “inbound marketing” and that’s how it grew its business - with organic traffic. It has a ton of tips on performance marketing, conversion rate optimization, content marketing, chatbots, creating sample marketing plans and more.

Our favorite content:

• The 18 Best Advertisements & Ad Campaigns of All Time
• How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
• 21 Brand Style Guide Examples for Visual Inspiration

CoSchedule

CoSchedule is a content marketing tool and has one of the world’s top blogs on content marketing and social media. They have some really great in-depth marketing case studies that are packed with actionable insights.

Our favorite content:

• Nike Marketing Strategy: How to Build a Timeless Brand
• Content Optimization: How to Help Your Content Succeed in 12 Steps
• The Best Times To Post On Social Media In 2022: An Analysis Of More Than 35 Million Posts [Original Research]

A Better Lemonade Stand

Struggling to grow your online store? Here’s the perfect blog for you to read. A Better Lemonade Stand is an eCommerce marketing blog that has really detailed guides on every eCommerce topic under the sun.

What’s really cool is it has a filter that lets you search for blog posts for the specific growth phase you’re in - build, launch, grow.

Our favorite content:

• What is Dropshipping? Drop Shipping 101 for Beginners (in 2021)
• 50+ NEW Trending Products To Sell Online [Updated 2022]
• 1200+ Instagram Captions & Instagram Quotes For Influencers [Updated]

John Doherty

John is a veteran in the SEO industry and has over 15+ years of managing marketing teams and running businesses in different industries. If you want to learn about SEO and how to gain more organic traffic then this blog is for you.

Our favorite content:

• How To Build A Successful Consulting or Agency Business
• What Is Your Skillset Moat?
• How I Built Two Six Figure Companies in One Year with $617 in Paid Plugins (And a ton of work)

Content Marketing Institute (CMI)

CMI is one of the most well-known blogs on content marketing in the world. It was founded by Joe Pulizzi and it’s a perfect place to learn about content, SEO, refreshing old content, building a content promotion/distribution machine, and much more.

Our favorite content:

• 3 Ways To Use PR To Win Media Attention for Your Content [Examples]
• Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs
• Are NFTs Something Content Marketers Should Care About?

VistaCreate Blog

The VistaCreate blog sits at the interaction of design and marketing. It’s a great resource for any marketer that needs a redesign or wants to improve the conversion rate of their ads or landing pages.

Our favorite content:

• A critique on the most expensive logo (re)designs of all time
• Do small businesses need brand mascots? The what’s, why’s, and how’s of brand characters
• Hashtags are not dead: How to use tags on Instagram and TikTok in 2022

Rebrandly Blog

Rebrandly is a URL shortener tool and it has a really great blog on URL optimization and link management. It teaches marketers how to use UTM tags and how to improve content promotion and distribution.

Our favorite content:

• How to share links on social media: URL optimization for marketers
• What is a URL Shortener?
• The Entire History of URL Shorteners

Copyhackers

Copyhackers is one of the leading blogs on writing copy of all kinds (email, web, social). It’s also a great place to get certified in any of these disciplines. Want to be a copy master? Then this blog is for you.

Our favorite content:

• I’ve Helped Create 150+ Case Studies. Here’s (Almost) Everything I’ve Learned.
• Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads
• I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)

Social Marketing Writing

Social Marketing Writing is run by Mitt Ray, one of the most prolific content marketers. He’s got some of the most in-depth blog articles about social media marketing and content writing.

Our favorite content:

• How to Write a White Paper with Examples and a Free Template
• How to Create a Social Media Funnel that Converts
• How to Use Social Media Data To Improve Your Posts

Serpstat

Serpstat is an SEO tool similar to Ahrefs or Semrush. They have a great blog on all things SEO. It’s a great place to start if you’re new to SEO or if you want to hone in on a specific aspect of SEO.

Our favorite content:

• The Ultimate Guide to Blogger Outreach: Everything You Need to Know
• How to Get High Quality Backlinks for a Completely New Site for Free
• How to Collect the Most Complete Keyword List and Perform SEO Analytics

Inflow

Inflow is one of the leading digital marketing agencies in the world. They primarily specialize in SEO, CRO, and paid ads and that’s what their blog is focused on. It’s straight to the point, no fluff, with super actionable tips on every page.

Our favorite content:

• How to Run an Internal Link Audit to Improve SEO
• How to Increase Conversion Rate for eCommerce Websites: 44 Tactics
• Create a Winning Facebook Ad Testing Strategy: How to A/B Test

Mirasee

Mirasee is a personal coaching program for business owners and they have a great blog on course management, audience & engagement, and marketing strategy & positioning.

Our favorite content:

• 21 Best Online Course Platforms in 2022
• Email Marketing Strategy (What It Is + How to Create One)
• Sell Online Courses in 2022 - the Ultimate (12-Step) Guide

MarTech (previously Marketing Land)

Martech, or Marketing Land as it was previously called, is one of the most well-known online marketing blogs in the world. It deals with virtually every topic in the world of marketing. It’s organized into 6 topics - transformation, data, operations, experience, performance, and management.

Our favorite content:

• Why we care about audience development
• Studies find big increases in ad fraud attempts and fake traffic
• So you think you’re a martech genius?

Autopilot

Autopilot is a marketing automation blog that has some really insightful content about things like using Google Analytics, improving customer journeys, data tracking, and much more.

Our favorite content:

• Counterintuitive content strategies to make your brand stand out
• Companies using marketing automation software report an 80 percent increase in leads
• The Marketing Funnel Explained From Top to Bottom

SiegeMedia

SiegeMedia is one of the most popular SEO and Content Marketing agencies in the world. They have an incredible blog and a podcast where they share incredible organic traffic success stories.

Our favorite content:

• How IBM Generated $250M of Lifetime Traffic Value (LTTV)
• Content Marketing For Startups: How to Make it to Scale
• How To Train Content Marketers at Scale

Moz

Moz is a leading SEO tool and blog started by Rand Fishkin (previously known as the Wizard of Moz). He’s also known for doing a famous whiteboard Friday video series on all things SEO.

Our favorite content:

• The Beginner's Guide to SEO
• Google Algorithm Update History
• The Ultimate Guide to Domain Authority

Buffer

Buffer is the most well-known social media tool and it has a really comprehensive blog on all things social media. It has some great guides on all the social networks, audience management, and video marketing.

Our favorite content:

• 5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster
• How to Create the Perfect Facebook Page for Your Business: The Complete A to Z Guide
• The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

Econsultancy

Econsultancy is the go-to online publisher for both in-depth blog posts and market research studies. It’s a great place to learn about email marketing, advertising, SEM, data analytics, and customer experience.

Our favorite content:

• Quick Guide to AI, Machine Learning, and Predictive Analytics
• Seven examples of brands engaging in social commerce
• Unilever Home Care’s purpose-driven eCommerce strategy boosts sales in Southeast Asia

BigCommerce

BigCommerce is the second largest eCommerce platform (after Shopify) and has a really great blog on all things eCommerce. It’s a great place to learn about omnichannel marketing, how to grow your eCommerce store and to learn about the latest trends in the world of eCommerce.

Our favorite content:

• Breaking Down Omnichannel Commerce Trends with BigCommerce’s Sharon Gee
• Wish Standards Raises the Bar to Reward Merchants
• How to Sell More with Google: Your Guide to Success

9Clouds

9Clouds is a marketing agency that also has a really great blog. They write about SEO, email marketing, lead tracking, and online ads, and have some great guides that are focused on specific industries - healthcare and automotive.

Our favorite content:

• Digital Marketing Agency Horror Stories and How to Prevent Them
• Digital Marketing Results Require Honest Analysis
• How “Learning Limited” Status Impacts Your Facebook Ad Success

GetResponse

GetResponse is a landing page builder and an email tool. Their blog is a great place to go to learn about lead generation, about how to make a really good landing page, and how to use marketing automation for your marketing funnel.

Our favorite content:

• Ecommerce Advertising: The Beginner’s Guide to Paid Media
• Email List Cleaning Best Practices For Higher Engagement Rates
• 15 Best Abandoned Cart Email Examples And Best Practices

Marketo

Marketo is one of the most popular blogs on inbound marketing, CRM strategies, B2B marketing, marketing management skills, digital marketing strategy, and much more. It has a wide range of topics and a lot of great information.

Our favorite content:

• How Can User Testing Platforms Drive Better Customer Experiences
• Functional Blog Design | Analyzing Blog Layouts, Sidebars, Content Tables
• Agile Workflow | How It Helps Marketers Deliver Personalized Experiences

Mention

Mention is a blog about brand management, social media, and influencer marketing strategy. It’s actually a tool that’s used for reputation management (a fancy way of saying social listening/monitoring) so the blog has a lot of articles about how to best position your brand on social.

Our favorite content:

• Marketing In The Metaverse: The Key To Targeting Gen Z?
• Email Rankings: Can Your Email Marketing Boost Your SEO?
• Best Practices for Reaching Gen-Z on TikTok, Snapchat, and More

CXL

CXL is a CRO course platform that was started by Peep Laja, one of the world’s top conversion optimization experts. It has some of the most in-depth guides on CRO on the web. It’s a great place to go to learn about message testing, product marketing, and growth loops.

Our favorite content:

• The Role Marketing plays in New Product Launches
• The Expert Guide to Creating a Marketing Growth Strategy
• Growth Marketing: The Skills and Frameworks You Need

Social Media Examiner

The Social Media Examiner (sounds like the name of a newspaper doesn’t it?) is one of the leading authorities on social media marketing. If you’re looking for the latest social media trends or want to catch up on the latest social media news or algorithm changes then this blog is for you.

Our favorite content:

• How to Set Up Meta Business Suite and Business Manager for Clients
• How to Think Like a Web3 Marketer
• 9 Common Facebook Ad Mistakes and How to Fix Them

Inside AdWords (Google’s Ads & Commerce Blog)

This is Google’s own blog where they share updates and conduct webinars about their products. It’s primarily focused on Google Ads but it also deals with eCommerce marketing and is a great place to go to get insider knowledge about all things Google.

Our favorite content:

• Helping your products stand out to shoppers
• Level up your gaming business with new ad features
• Power your holiday strategy with helpful insights

GetApp

GetApp is a software directory like Capterra or G2Crowd and they have a really great blog sharing the top tools you could use, for pretty much anything in marketing.

Our favorite content:

• How to Unlock the Benefits of Dashboard Reporting
• Website Analytics 101: A Guide for Entrepreneurs
• What is Data Storytelling, and How Can it Help Your Business Grow?

GetFeedback

GetFeedback is a customer experience platform with a really great CX blog. It has a lot of articles about things like mapping the customer journey, defining the voice of the customer, and how to use surveys to improve your product marketing.

Our favorite content:

• What is a Voice of the Customer survey?
• How to Drive More Revenue With NPS, CSAT, and CES
• How to Bridge the Gap for CX Across the Organization

Wistia

Wistia is a video marketing tool and it has some really great resources on how to shoot videos, set up your own DIY lighting, and use video to grow your revenue.

Our favorite content:

• How to Build a Multi-Camera Live Streaming Setup
• The Down and Dirty DIY Lighting Kit
• How Videos Can Boost the Average Time Spent on Your Website

G2 Crowd

G2’s blog is all about the top tools to use for marketing, sales, HR, and management. It’s a great resource for digital marketers to learn about the best tools to use and larger issues of integrations, marketing attribution, and tracking.

Our favorite content:

• Cookieless Marketing: How to Adapt Your Marketing
• AI in Customer Service: How to Enrich Your Customer Experience
• RFM Analysis: the Best-Kept Secret for B2B Product Sellers

Semrush

Semrush is the go-to resource for all things related to search engine optimization. It has a huge global community and a ton of webinars and online courses on SEO and content creation.

Our favorite content:

• How to Find Low-Competition Keywords with Semrush [Super Easy]
• 8 Essential On-Page SEO Factors for Fast Impact
• SEO Split Test Result: Optimizing for Search Behavior

SaaStr

Saastr has a great blog on all things SaaS. It has a huge section for marketers with a wide variety of articles on how to scale your startup using demand generation, ABM, PR, and how to set up marketing experiments.

Our favorite content:

• CMO + CRO = Love: Building Lasting Leadership with Gusto CRO Tolithia Kornweibel
• A Look Back: “Top Lessons Learned from Our Best and Worst Marketing Experiments” with Lucidchart Co-Founder Karl Sun (Video + Transcript)
• Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)

Backlinko

Backlinko is one of the best blogs on search engine optimization. Brian Dean (who has recently joined Semrush) is known to write the most comprehensive guides on every SEO topic under the sun including - technical SEO, link building, on-page and off-page optimization, and how to improve your content strategy to increase organic search traffic.

Our favorite content:

• How I Built 5,660 Backlinks in 30 Days [New Strategy]
• 17 Ways to Get More Traffic to Your Blog In 2022
• The Content Marketing Hub

AppCues

Appcues is a tool that helps brands create no-code onboarding flows. They also have a really great blog on product marketing that has some insightful articles for any kind of business - whether it’s a site, SaaS, or a mobile app.

Our favorite content:

• Customer Retention: Tools, Metrics & Strategies That Work
• Product-led growth is a team sport
• Product planning: Definition, benefits, & how-to guide

Disruptive Advertising

Disruptive Advertising is one of the largest marketing agencies in the US. They have a great blog on PPC and CRO with a lot of relevant content for both B2C and B2B marketers.

Our favorite content:

• Amazon Advertising 101: Everything You Need to Know
• 4 Great Ways to Use Google Analytics to Track Performance
• 350+ Free Email Marketing Templates to Shape Your Campaigns

Search Engine Land

Search Engine Land is the go-to source for SEO news. It has the most updated information on new Google products, algorithm changes, and features.

Our favorite content:

• 1 million URLs: How to pivot your SEO strategy when you reach enterprise level
• Google introduces three new travel products for hotels
• When and how to analyze UX metrics to improve SEO

Seth Godin

No list would be complete without Seth Godin’s blog. Seth is a brilliant marketer, best-selling author and speaker. He’s got an incredible blog on all things marketing including topics like growth loops, guerilla marketing, and brand positioning.

Our favorite content:

• Don’t Shave That Yak!
• How to be remarkable
• 1000 true fans

Search Engine Journal

The Search Engine Journal is similar to Search Engine Land but it’s much newer, has more updated articles, and has a lot more on the practical side of SEO (not just Google news)

Our favorite content:

• How Do I Start To Gain Experience In Search? Ask An SEO
• A Complete Guide To the Google Penguin Algorithm Update
• What’s In A SERP? Google Search Results & Features You Need To Know

BuzzSumo

BuzzSumo is a content marketing blog with a lot of great posts about content promotion and distribution. There are other great reads there on influencer marketing, competitive analysis, digital PR, SEO, and social media marketing. So check it out!

Our favorite content:

• How to Collaborate On Influencer-Sourced Content Asset: Tips & Tools
• How To Drive 10x Website Traffic Using Buzzsumo
• The Definitive Guide To PR Reporting in 2022

Social Media Today

Social Media today is one of the most authoritative sources for social media news and new trends. It has a really top-notch team of reporters and a lot of great interviews and opinion pieces of some of the top social media influencers and ‘gurus’.

Our favorite content:

• Instagram Expands Sensitive Content Control Options
• Snapchat Shares New Data on How AR and Camera Ads Can Help Boost Campaign Performance
• Clubhouse’s Latest Strategic Shift Points to Concerning Signs for the App’s Future

MarketingProfs

MarketingProfs is one of the original digital marketing blogs. They have been around since 2000 and have 350,000+ marketers signed up on their email list. They have some really great stuff on a variety of topics but you do have to leave your email to read some of the articles.

Hotjar

Hotjar is one of the most well-known blogs on conversion rate optimization. They have some of the best stuff on click maps, heat maps, and customer analytics.

Our favorite content:

• Why your conversion rate doesn't tell you everything
• Click maps: using them to optimize your website
• The ‘Great Resignation’, from an entirely remote company’s perspective

The Startup Chat

Ok, so the Startup Chat is technically not a blog, but it’s oh so good! It’s a podcast run by Hiten Shah (co-founder of KISSmetrics) and Steli Efti (CEO of Close). They are two marketing veterans and they share some really great tips for business owners and entrepreneurs.

Our favorite content:

• 527: Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious?
• 526: Is There Too Much SAAS?
• 504: How to Notice Your Own Bias

Instapage

Instapage is a great place to learn about landing pages - how to design them and how to write the best copy.

Our favorite content:

• 3 Must-Dos of Measurable Conversion Design
• 25 Best Landing Page Examples from Top Software Companies for Inspiration
• Five Make-Or-Break Landing Page Elements

Convince & Convert

Convince and Convert is a blog started by Jay Baer, a leading authority on content and social media. He has a lot of great content on both and even leads 5 different marketing podcasts.

Our favorite content:

• 6 Ways to Integrate SEO Across Teams
• The Essential Guide to Brand Reputation Analysis
• What We Can Expect from Core Web Vitals in 2022

WordStream

WordStream is one of the most well-known PPC agencies and they have a super comprehensive blog on everything PPC. Want to elevate your ads game? This is the place to check out.

Our favorite content:

• SERP 101: All About Search Engine Results Pages
• What’s a Good Conversion Rate? (It’s Higher Than You Think)
• How Much Does Google Ads Cost in 2022?

Digital Marketer

Digital Marketer is a site that offers online courses and certification in a variety of marketing disciplines. Their blog has really good actionable how-to videos and guides.

Our favorite content:

• What is a T-Shaped Marketer?
• What Does It Take To Be The Head Of Marketing?
• How To Build, Engage & Monetize Your Social Media Following In 2022

Business 2 Community

Business2Community used to be a really high-quality online marketing blog but it has recently turned into more of a free-for-all. You could still find some of their old stuff that was really good about a variety of marketing topics.

Hootsuite

Hootsuite is a famous social media tool that has some of the most in-depth articles that every social media marketer needs to read. Need to create a brand new strategy from scratch? Want to get a few social media tips on a specific campaign you’re running? Then this is the blog for you.

• The Complete Guide to Using Instagram Stories for Business
• Social Media Advertising 101: How to Get the Most Out of Your Ad Budget
• How to Use IGTV: The Complete Guide for Marketers

Kissmetrics

Our favorite content:

• Customer Lifetime Value: What is it and How to Calculate It
• Market Positioning – Creating an Effective Positioning Strategy
• Metrics vs. Analytics: Track the Right Data and Ask the Right Questions

Orbit Media Studios

Orbit Media Studios is a web design agency that’s led by Andy Crestodina, one of the most well-known content marketers and international speakers. They have a really great blog where every post is a gem.

Our favorite content:

• New Blogging Statistics: Survey of 1067 Bloggers Shows Which Content Strategies are Working in 2021
• How to Write Great Headlines: 21 Creative Headline Examples
• 27 Research-Backed Web Design Tips: How to Design a Website That Works

Ignite Social Media

eMarketer

Emarketer is one of the leading marketing research publications in the world. You can find literally any piece of data you need from sales data to user data and much more.

Recap

We hope you got some inspiration from our list of the top marketing blogs. They are a great resource to get digital marketing tips on specific topics and learn as you go. If you want to get a marketing expert to take a deep dive into what you’re doing or manage your campaigns for you then get started with Mayple today!