Top 25 Influencer Marketing Tools You Need to Try in 2024

Rome wasn’t built in a day. And like Rome, your influencer program is a big project that requires an army of workers and soldiers to build. You need the right types of influencers, the right content that actually engages your ideal customers, and most importantly - the right influencer marketing tools to automate the process.

Imagine these tools like your modern-day gladiators: they are agile and adapt to changes in the market, they’re results-oriented focusing on achieving campaign goals, they’re strategic in using data and analytics, and most importantly they work really hard to bring the wins home for you.

In the arena of influencer marketing, you need strong gladiators specialized in your needs that will make your influencer campaigns a success and help your brand scale profitably.

What are influencer marketing tools?

An influencer marketing tool is a software platform that helps brands find, connect with, and manage influencer relationships and campaigns.

Basically, a ninja that can help you deploy influencer marketing campaigns at scale. Or rather, a gladiator.

It can vary from a simple tool that excels at helping you niche down the right influencers by filtering by location, hashtags, and interests to full-on campaign management with payment options. It is a pillar in your influencer marketing strategy, whether you’re a start-up brand or a global consumer enterprise.

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How can these tools improve your influencer marketing campaigns?

Tools for influencer marketing can significantly improve your influencer marketing campaigns in many ways. They can help you identify the best social media influencers to work with, manage your campaign from A-Z and measure your ROI.

Influencer discovery

At the core, influencer tools help you identify the right influencers for your business or project.

No audience is the same and no influencer is the same. Your target audience is unique, which means you need to find relevant influencers whose audience and style match yours.

If you’re a homey, southern, apple-pie-smelling company you’ll want an influencer whose audience resides in Kentucky, not Seattle (no shade to Seattle, as cloudy as it is!)

Influencer campaign management

These tools are great at helping you manage your campaigns efficiently and profitably. They usually have features like inbox sorting, tracking campaign progress and generally staying organized.

Measure ROI

Influencers are there to influence results. And those results need to be measured. An influencer marketing tool helps you measure your campaigns’ effectiveness with campaign analytics, including reach, engagement, and sales.

We put together a list of tools from our own research, unbiased websites like G2 and Captera, and our own experience working with these tools.

Tools for Influencer Discovery

If you have an internal team or agency that can take care of campaign management, payments, and tracking – this is what you need: an influencer marketing tool to find the best influencers for your brand. The ones that have an audience ready to be exposed to your product so they can be turned into your raving fans.

Heepsy

Heepsy promises you’ll find influencers in seconds. This tool gives you access to a global creator search engine, audience demographics, authenticity analysis, and bulk lists, and built-in CRM for speedy export.

Heepsy influencer marketing platform is designed for both, brands and agencies. With Heepsy you can find influencers on Instagram, TikTok, YouTube, and Twitch by filtering by location, category, follower count, engagement rate, and more.

Key features:

• Influencer search
• Influencer statistics
• Influencer lists
• Campaign management

Price: from $49/mo with a free trial.

Julius

I know what you’re thinking but don’t get too excited – we’re talking about the influencer marketing platform, not the emperor. Although Julius – the influencer marketing platform – is one of the leaders in its class.

With the Julius influencer marketing software, you can search profiles across a wide range of social media channels - Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch to find the perfect partners for your brand.

They love data science to make discovering influencers easier but they don’t stop there. They have a team of analysts that works on every profile so that you get a nuanced view of each influencer as a human, not a collection of data points.

Features:

• Over 50 criteria for narrowing search results to the most relevant
• Influencer performance benchmarks
• Contracts and compliance tools
• Influencer messaging in one place
• Content hub

Price: custom

HypeAuditor

Another tool powered 100% by AI that also aims to provide the ultimate analytics. HypeAuditor is a SaaS company that has developed a comprehensive set of tools to discover influencers on Instagram, TikTok, YouTube, Twitter, and Twitch, verify the authenticity of their accounts, and track the results of their influencer marketing campaigns.

Features:

• Influencer discovery
• Campaign analytics
• Content management
• Influencer tracking
• Social monitoring
• Roi tracking
• Influencer relationship management

Price: custom

Influencer marketing tools for social listening

It may sound like a gladiator skill, but social listening is something you can do yourself. Social listening is the activity of monitoring and analyzing social content that is relevant to your industry and brand. And in 2024, as a brand, you need to adapt quickly to make it out at the top.

Brandwatch

Brandwatch helps you understand and engage with your customers at the speed of social. This influencer marketing tool is built for a fast-moving world with its consumer intelligence solution that gives you AI-enriched data from over 100M social and online sources.

If you’re a data-driven organization with a priority of understanding how consumers feel about your brand, products, and industry – this is a great tool for you.

Features:

• Competitor analysis
• Attribution
• Social measurement
• Keyword tracking
• Sentiment analysis
• Follower analysis
• Influencer identification
• Social post performance
• Brand monitoring

Price: It’s a mystery (as much as we’d love to have all the answers, this tool like many requires a demo to receive a quote. They mean business!)

Buzzsumo

Buzzsumo started as a content amplification tool where you could plug in your blog posts and get influencers to share them with their audience. The tool has grown to much more than that. It’s now an influencer discovery tool with monitoring and research features that help you find the most popular content on any topic.

Features:

• Social listening - tracking mentions, trends, and updates
• Journalist outreach
• Content research
• Chrome extension

Pricing: starts at $199/mo.

Influencer marketing tools for outreach

Excited to start connecting with some top-notch influencers in your industry? Some tools are better than others at facilitating it, but there is no shortage of influencer outreach platforms to pick from. Here are some of the best ones.

Klear

With what they claim to be the largest influencer marketing database in the industry, Klear uses 1st and 3rd party data, offering you rich influencer insights for delightful, informed, and confident decisions on your influencer marketing campaigns.

Klear works with TikTok, YouTube, and Instagram influencers. And it's really an all-in-one influencer marketing tool that can help you chat with potential influencers, build a list of influencers, and manage every aspect of your campaign. It's also been around for years and has a massive database of influencers for you to choose from.

Features:

• Influencer finder
• Influencer analysis
• Campaign management
• Tracking and measuring
• Influencer scoring
• Influencer recruitment
• Audience analysis

Price: custom

NinjaOutreach

Between gladiators and ninjas, you’ve covered all bases. NinjaOutreach enables you to find Instagram, YouTube, Twitter, and blog influencers with an extremely powerful social engine.

It is a complete CRM, allowing for prospecting, relationship management, analytics, and reporting. With a simple keyword search, you can find online influencers in your niche, see valuable data about them, connect with them through email and social media, and partner with them to promote your brand to their audience.

Features:

• Media Database
• Media distribution
• Monitoring
• Blogger database
• PR planner
• Contact/campaign management
• Newsroom

Price: starts at $155/mo

Upfluence

Find and recruit influencers, brand ambassadors, and content creators that are the right fit for your brand and audience in one place. Upfluence helps you not only find the right influencing partners but also manage payments and turn them into legitimate brand ambassadors seamlessly.

Features:

• Influencer discovery
• Influencer analysis
• Campaign management A-Z
• Product seeding
• Affiliate management
• Influencer payments
• Campaign analytics
• Chrome extension

Price: custom

Pitchbox

Pitchbox is an influencer outreach and link-building platform designed for in-house marketing teams, brands, and SEO agencies that help streamline outreach. They call themselves the “link building productivity platform used by top-performing SEO teams”. It’s best used for finding opportunities to work with bloggers, influential journalists, and influencers.

Features:

• Import/export blogger contact
• Blogger outreach
• Product tracking
• Campaign analytics
• detailed reports
• Selection criteria

Price: starts at $550/mo

Buzzstream

Buzzstream is an end-to-end outreach platform that helps with PR, influencer relationship management, link building, and content promotion. It helps you find the influencers you want to reach and email them at scale.

Features:

• Outreach emails
• Automated follow-ups
• Automatic list building

Pricing: starts at $24/mo.

Marketplace influencer marketing tools

An influencer marketplace tool helps you find relevant influencers to your niche, and lets you filter for the type of content you want - products, niche, social media profiles, audience location, audience size, audience engagement, # of real followers, social channels and other metrics. It's never been easier to find the ideal influencer for your campaign.

Here are the tools you should try.

Collabstr

Collabstr puts the collab in collaboration. This platform enables you to find TikTok, YouTube, and Instagram influencers and content creators right on their public marketplace, hassle-free. You can simply search and filter for the right influencers, place an order, and pay them straight through the platform.

Features:

• No upfront cost
• Vetted influencers
• Instant chat
• Secure purchases
• Influencer price calculator – for marketers, but nice that they welcome influencers and make it easier to find
• Instagram engagement rate calculator
• Really nice influencer marketplace where you can see prices at a glance

Price: free (had to do a double take, too!)

Note: the platform is free to use, however, there are premium subscriptions you can in for to get more access.

CreatorIQ

CreatorIQ hopped on the AI train before a lot of its competitors. What makes this platform truly stand out is not just its 100% reliance on AI-powered algorithm analyses, but also its commitment to solving some of the problems that have long plagued the influencer industry: follower fraud, inflated reach metrics, and inauthentic influencers.

This platform is best suited for bigger companies and works with most social platforms: Instagram, Twitter, YouTube, and TikTok.

Features:

• Creator search
• Community discovery
• Content capture
• Creator CRM
• Campaign management
• Payments
• Reporting and insights
• Competitor research
• Community composition

Price: custom

Trend.io

If you’re not up for spending time negotiating deals with influencers and content creators, Trend.io will speed up that process for you. This platform makes working with content creators simple: they work with a set budget for your campaign, and then your content belongs to you with 100% licensing and distribution rights for social media, website, and ads.

Trend.io is really a user-generated content platform and it’s best suited for brands looking to gain a lot of content creation rather than direct sales from influencers.

Features:

• Unlimited requests
• Vetted network
• Review applications for diverse creators
• No creator negotiations
• Full licensing and distribution

Price: free to use, pay per creator you hire

Creator.co

Creator.co likes to introduce itself as the “place where brands and creators connect, collaborate, grow, and earn money”. It's an influencer relationship management tool that connects Instagram and TikTok creators that love to make a big impact and rave about the newest (your) products with easy brand collaborations.

Features:

• Collaboration hub
• Content approval
• influencer scoring
• influencer segmentation
• audience analysis

Price: $460/mo with a 3-month minimum subscription

Influencer marketing tools for campaign management

Here are a few platforms that help you manage your influencer marketing campaigns from A-Z including outreach, negotiation, contracts, influencer content approvals, and communication.

Influencity

A pioneer in the influencer marketing world and a top-rated influencer marketing tool across the board, this AI-powered influencer marketing solution allows for complete influencer relationship management on a single platform.

Influencity’s tech stack includes over 60 features that help you customize campaign workflows and execute end-to-end influencer marketing campaigns while building authentic relationships with influencers.

Features:

• Massive influencer database of 170M YouTube, Instagram, and TikTok influencer profiles
• 20 search filters
• Robust profile insights
• Influencer lists & campaign reports
• Campaign results estimate
• Comprehensive email integration

Price: with a demo

Traackr

Traackr is a complete influencer marketing software. This platform gives you all the tools you need to run impactful influencer marketing campaigns and scale global programs. Traackr truly is best for large companies that are looking to deploy successful influencer marketing campaigns at scale.

Features:

• Audience analysis
• Campaign analytics
• Influencer scoring
• Influencer reporting
• Campaign management
• Affiliate program

Price: with a demo

NeoReach

NeoReach is an influencer management tool that’s built for larger brands and enterprise companies. It gives you detailed analytics on each influencer and helps you build the right list and reach out to them. They also have their own in-house team that can manage all your influencer marketing efforts from A to Z.

Features:

• Influencer sourcing & scheduling
• Content licensing and compliance
• Contract negotiation
• Fraud protection

Pricing: $6k/mo min.

Referazon

Looking for an Amazon influencer? Here’s a campaign management tool that helps you search for the right influencer to promote your product listing on the platform.

Features:

• Search for Amazon influencer storefronts
• Amazon Live influencers
• Bloggers that link to Amazon products
• Basic CRM features + video training

Pricing: $19.99/mo

Mavrck

Mavrck does it all: it enables you to discover, recruit, manage, incentivize, syndicate, and measure influencers and influencer campaigns. It is an official TikTok partner and it’s best suited for enterprise consumer brands looking to create social proof at scale.

Features:

• Search millions of influencers with the Mavrck Influencer Index
• Easily recruit thousands of influencers
• Search by social media platform: Instagram, Facebook, YouTube, TikTok, Twitch, Pinterest, Twitter & Blogs
• Easily see each influencer’s fraud & brand safety risk
• Survey influencers for brand-specific insights & first-party data points
• Instantly see past sponsored posts & brand collaborations
• Curate & approve influencers across teams with lists & collaboration tools

Price: Book a demo

Best influencer tools to use for eCommerce brands

Ecommerce demands a slightly different approach to influencer marketing. It usually involves a lot more micro-influencers, specific niches, and different content strategies than other industries.

Here are a few of the best tools to use if you are an eCommerce brand.

GRIN

GRIN is a creator management platform built for eCommerce, allowing you to discover, outreach, and manage all of your campaigns in one place. Their eCommerce integration makes product seeding, discount codes, and affiliate links a breeze. And the reporting suite provides sales tracking and deep analytics.

Features:

• Influencer collaboration
• Creator management
• Discovery and recruitment
• Content management
• Reporting and analytics
• Product seeding
• Creator payment

GRIN also offers integrations with eCommerce platforms and it was one of the first influencer tools to do it. They seamlessly integrate with Shopify, Magento, WooCommerce, and Biocommerce.

Price: custom

Aspire

Aspire is a great choice if you want to discover content creators for your eCommerce brand on autopilot. What makes this platform unique is its direct partnership with Pinterest, a feature not very common in influencer marketing tools (frankly, or any other eCommerce tools for that matter but that’s a conversation for another article. Pinterest, we still love you!)

Aspire is great for eCommerce brands and offers seamless integrations with Shopify, WooCommerce, and Klaviyo.

Features:

• Numerous eCommerce integrations
• Direct partnerships with TikTok, Pinterest, Meta
• Integrations with affiliate marketing platforms like Shareasale
• Relationship management
• Easily measure campaign performance and ROI

Price: free to install on Shopify, demo required for additional upgrades

Influencer marketing agencies

Mayple wouldn’t exist if every brand wanted to manage its own marketing, and neither would the 19,000 influencer marketing agencies worldwide.

And we get it. Your marketing department has a lot of projects to tackle and that’s why we have curated a list of top Mayple influencer marketing agencies and influencer marketing experts you can choose from.

Advantages of working with an agency over just using a tool:

• Hire a team of experts to create the best influencer strategy for your business
• Better management of your influencer activities
• More ability to execute campaigns on several social platforms
• Valuable insights on what works and what doesn’t work on your audience

Here are a few of our favorite agencies.

Audiencly

Audiencly is a lifestyle marketing agency that acts as a connection between your brand and 5000 influencers worldwide. They can help you find the best TikTok and Instagram for your brand as well as manage your social and paid media campaigns.

Influencer Stuff Inc.

Influencer Stuff Inc has got you covered in finding captivating brand ambassadors. They are results driven and obsessed with moving the needle for brands that want to grow.

HireInfluence

Another great choice is Hireinfluence, an award-winning influencer marketing agency serving brands since 2011 that delivers fully managed influencer marketing services.

SnapAdvantage

SnapAdvantage is a UGC + social media marketing agency that brings results. SnapAdvantage helps you collaborate and scale with top creators and influencers to create high-performance social media marketing you can measure.

How to pick the best influencer tool for your business

So how do you pick the right tool for your influencer marketing program? Great question. Here are a few factors you need to look at.

• Type of influencers - Do you want to work with micro-influencers? celebrities? Influential people and bloggers in your industry?
• Type of content - What type of content do you want to produce? Image posts? Stories? Video? Interviews? Blog posts?
• Discovery or curated lists - Are you looking to do your own research or want to work with an agency that has an established influencer community?
• Campaign management - Looking for a tool that helps you manage the campaign from A to Z, or do you want to manage these creators on your own?
• Social metrics - How many followers do you want these influencers to have? What are your requirements regarding audience quality and engagement?
• Fraud detection features - Do you want your tool to help you detect fake followers and filter out spammy social accounts?
• Pricing - What's your budget? Are you looking for a free trial? Looking for a monthly or annual plan?

Our recommendations

• If you're an eCommerce brand -> try out Carro or Aspire
• If you're just starting out -> use Trend.io
• If you're for an enterprise solution -> use Mavrck, Grin, or Klear

Just like the gladiators of old fought for victory, influencer marketing tools fight for your brand’s success in the rapidly changing landscape of digital marketing. Leverage the best influencer marketplaces, combined with the right agency, and you’ll enjoy the victory of successful influencer marketing, campaign after campaign.

Need help finding relevant influencers? We're here to help you find the best influencer expert to work with. Get started here.

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