29 Top Marketing Analytics Tools for Smart Marketers

Remember those kids in school that were scared of math? Well in marketing, the big bad wolf is - data analytics.

No marketer likes to have to crunch their numbers, work with spreadsheets, and break their head over formulas and Zapier integrations.

Yet, Data analytics is one of the most important areas of digital marketing that marketers need to master. Data is important to analyze at every step of the marketing funnel in order to optimize your content, increase conversions, and grow your business.

In this post, we give you a comprehensive list of all the best marketing analytics tools.

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Here are the best data analytics tools to use:

Google Analytics

This is by far the most popular tool in the world of digital analytics. It's free and is used by more than 30 million websites according to BuiltWith. It's used best for analyzing your website traffic, looking at things like bounce rates, users, and goal conversions.

Pro tip: want help with your Google Analytics setup? Need to create better dashboards? Check out our list of the top Google Analytics consultants.

Mixpanel

Mixpanel is an advanced product analytics platform that is best used for SaaS and website owners to get real-time data on how people interact with their online products. It's free for up to 1,000 tracked users. Paid plans start at $25/mo.

Matomo

This is a Google Analytics alternative that is focused on privacy and is open-source. It helps site owners protect their data from Google and protect their users' privacy. It's used by over 100 million sites in 190 countries.

Pricing: It has a free plan if you host the software on your own server, otherwise, it costs around $30/mo.

Metabase

This is a really unique open-source tool that offers omnichannel analytics and business intelligence for non-techy users. A user can ask a question about their data and get the answer without having to create complex dashboards. The tool also has the ability to push out insights to external platforms like Slack.

Pricing: Plans start at $85/mo for 5 users and unlimited dashboards.

Microsoft Power BI

Power BI is a top-notch business analytics software that allows users to create dashboards, visualizations, and share reports. You can even combine a group of reports into one dashboard and share it with your team. It provides self-service analytics at an enterprise level and offers data protection.

Pricing: Starts at $9.99/user per month.

Supermetrics

This tool is one of the leading analytics tools for eCommerce brands. Supermetrics helps users get all of their data sources in one place and bring them into Google Data Studio. It connects to over 70+ different marketing and sales platforms and helps create interactive dashboards that combine all of this data.

Pricing: starts at $99/mo depending on the different integrations that the business needs.

Heap Analytics

Heap Analytics is a digital marketing analytics tool that helps you improve customer experiences by highlighting areas where your users are struggling the most. This helps you make improvements for an intuitive, easy and enjoyable experience on your website. Teams can use digital engagement data to create test hypotheses.

Get behind the wheel with the one-click session replays feature. Bring context to analytics, find and eliminate points of friction, analyze user behavior, and identify solutions. Build personalized experiences with the help of user cohorts based on real actions on the site.

Best used for:

• Understanding how users navigate your website and digital platforms
• Build custom segments that help you understand the customer journey
• Supports over 100 different integrations to deliver the right information to customers at the right time

Pricing: Heap offers a free plan for users with less than 10k visits per month + paid plans (custom pricing).

Semrush

Semrush is a digital intelligence platform that has over 55 different products, tools, and add-ons under its belt for search, content, and online visibility. It gathers data for more than 142 countries.

SEMrush is the one tool you need as an SEO consultant. Features include:

• They monitor 800 unique domains spread across 142 geo-locations
• They have a database of 43 trillion backlinks
• A database of 21 billion keywords
• 10 million users have tried SEMrush

Pricing: SEMrush starts at $119.95 per month.

Buzzsumo

Buzzsumo was launched in 2013 and ever since has become an all-in-one content marketing tool that gives you all the content research and performance insights you want.

With Buzzsumo you get everything in one place from Facebook, Twitter, and Pinterest data to trending news stories and alerts. Buzzsumo offer’s the world’s largest index of engagement data, with 300 trillion-plus engagements, over 8 billion articles and millions of new articles indexed every day.

It comes with a content analyzer that lets you identify top-performing content on any subject to help you produce a similar level of high-performing content for your website. Buzzsumo is the one tool you need to sharpen your marketing skills.

Best used for:

• Identifying trending topics and boosting your digital presence
• The Topic Explorer shows a bird’s eye view of all the places your keyword is trending on
• One of the largest collections of popular articles and trends

Pricing: Buzzsumo has a free plan followed by paid plans that start at $99/month.

Similarweb

Similarweb is another digital marketing analytics tool that you can use to do market research, discover ideal opportunities, and potential threats and make business decisions to grow both traffic and revenue.

With Similarweb you can benchmark your own site against competitors and other industry leaders. Identify trends, analyze customer behavior and discover your competitor's marketing strategies.

You can also get data on competitor social media accounts, see the social media platforms they use, their affiliate keywords, ad networks (that are bringing your competitors traffic), and measure content performance. You can compare website traffic, discover valuable insights about competitors’ sites, and identify growth opportunities.

The platform provides reliable data and offers a 360-degree view of the world across websites, apps, 210+ industries, and 190+ countries for discovering market trends, getting hold of new competitor strategies, and tracking audience behavior.

The website traffic for a site on Similarweb is broken down by channel and offers multiple levels under a domain. There are app metrics, conversion insights, and segment analysis.

Best used for:

• Analyzing the traffic of websites and apps
• Getting deeper conversion insights
• Finding geo-local data

Pricing: free trial + custom plans

Sprout Social

Sprout Social is a user-friendly platform that lets you schedule content for your social platforms, engage with your online audience, and see your social media analytics in one place.

You can easily switch between Facebook or Twitter and just as easily tag other profiles. The ease of use, its reporting features, and other aspects make social media posting so much easier. The reporting features give you a bird’s eye view of how your posts are performing cross-channel.

Sprout Social gives you five options on when you could post and assigns a score between 1 to 5 based on the best time of the day for posting new content.

Sprout is a suitable replacement for a core marketing team member. Sprout can easily help you schedule your social media postings for a month and you only need one team member to schedule the postings for the entire month rather than spend time on it daily.

The UI and UX features make the platform super-friendly to use. It’s a great tool for businesses with internal marketing teams.

Best used for:

• To serve as an extension of your marketing team
• Managing all your social media activities
• Analyze your traffic and engagement on social networks
• Has white label features for marketing agencies

Pricing: starts at $99 per month.

Hubspot

HubSpot is a cloud-based CRM platform that helps different companies of disparate sizes track and nurture leads and analyze business metrics. It’s suitable for B2B and B2C across retail, real estate, marketing, accounting, and more industries.

HubSpot eliminates the need for other tools like CRMs, autoresponders, form builders, and even WordPress.

HubSpot helps you closely monitor both inbound and outbound leads, and manage your entire sales pipeline.

Best used for:

• Monitoring leads of all types
• Managing everything about your customers from a single place
• Analyzing all of your marketing channels and mobile apps

Pricing: The starter plan costs $45 per month but the next plan is priced at $800 per month.

Improvado

Improvado is a marketing data aggregation platform that automates reporting for you. It’s used by both small and midsize businesses and can be hosted either in the cloud or on-premise.

The solution offers a custom dashboard on which you can compare and measure your performance. You can track conversion paths and easily attribute conversions.

The solution supports integration with multiple data sources like Facebook ads, Bing ads, Mailchimp, Shopify, Google Big Query, and MySQL support. So instead of using separate dashboards for let’s say Facebook campaign reporting and Shopify sales, you could put them together into one dashboard.

Best used for:

• Ecommerce analytics
• Analyzing your marketing ROI
• Seeing the revenue generated from your email marketing
• Creating an integrated dashboard for all your channels

Pricing: custom

Domo

Domo helps you optimize your business operations with the help of data. Domo’s low-code data platform goes beyond business intelligence and analytics to enable people to create data apps that power their businesses.

The fully-integrated native cloud-based platform helps optimize critical business processes that would have taken months, in a number of days.

You can put all of your data into an all-in-one dashboard that brings together multiple resources.

Best used for:

• Gathering business intelligence
• The well-designed dashboards create attention-worthy reports

Pricing: custom

Rebrandly

Rebrandly is an industry-leading link management platform to brand, track and share short URLs with custom domain names.

Plenty of amazing brands like Lamborghini, Harvard, Dell, Accenture, Oracle, among others are using the platform to generate branded short URLs instead of generic short URLs.

Rebrandly offers scalable link management with the help of its APIs for transactional messages, affiliates, single sign-on, oAuth, and more.

Rebrandly allows you to both create and share branded links directly using a browser extension. You can measure the results with the help of the suite of tools available. Register a new domain name directly with Rebrandly and start posting shortened URLs. The dashboard is both simple and easy to use.

Best used for:

• UTM builder
• Link retargeting
• Mobile deep link options
• Condition routing
• Open Graph
• Permission and workspace management
• Multiple domain management

Pricing: There’s a free plan followed and the starter plan that costs $29/month.

Funnel.io

Funnel is another great marketing analytics tool that helps measure your marketing campaign performance.

Funnel has helped 1000+ online businesses use data to improve their campaigns. It collects data from advertising, analytics, and CRMs and brings all of that together on a single unified dashboard.

This data is then sent to visualization apps to generate real-time insights. Funnel supports and gathers from all marketing platforms It integrates with 200+ platforms for data collection

Best used for:

• Collecting data from advertising, analytics, and CRM channels
• Tracking key metrics (sales, conversion rates, engagement metrics) across multiple channels
• Building a reporting tool for all of your marketing activities

Pricing: starts at $399 per month for the starter plan and goes up to $1999 per month for the enterprise plan.

ChannelMix

Channel Mix (previously Alight Analytics) is a marketing analysis tool that helps you measure your marketing efforts and growth. It has first-party analytics and tracking models for sustainability and impact.

You get total visibility on your marketing spend, traffic sources, and the entire marketing mix.

Best used for:

• Get total visibility of your marketing spend
• Get access to your data on a single unified dashboard
• Viewing all of your marketing channels in one place

Pricing: $1495 per month

Cyfe

Cyfe is an integrated business dashboard that lets you easily monitor all of your business data in one place. It lets you pull advertising, email, monitoring, sales, social media, and other data into a single dashboard.

This helps you seamlessly make business decisions thanks to being able to view all the data in a highly organized view and eliminates the need to manually log in, analyze and report data from different services.

Pricing: starts at $29/per month and goes up from there

Google Data Studio

Google Data Studio is a free-to-use app for creating data-rich visuals.

It provides an easy way for you to visualize data and present it in a polished way to make it easy to make data-driven decisions. Data Studio helps you connect all your data and turn that into beautiful reports that you can customize, present and share.

It’s a great web app for creating light reports. Lots of small applications don’t require a heavy set of data analysis and Google Data Studio is perfect for all those needs.

Best used for:

• Light applications
• A simple free way to visualize data
• Connecting your Google Ads to your organic channels
• Enhancing Google Analytics with external data

Glew

Glew delivers multichannel business intelligence and analytics for eCommerce merchants, agencies, and retailers. It’s one of the best eCommerce marketing tools out there.

Glew supports 150+ integrations allowing you to see all your data in one place as well as deliver insights to grow your business with beautiful visualizations, pre-built templates, automated reports, alerts, and more.

Best used for:

• Comprehensive analytics for eCommerce brands
• Create automated reports that are good-looking and easy to understand

Pricing: Free plan + paid plan starts at $79/month.

Ninjacat

NinjaCat is a digital marketing performance management tool that helps you see all your campaign data in one place and automates the reporting for you.

Features include a managed data warehouse, dashboards for data sharing, monitoring budgets, and KPIs, enterprise-level scalability, and security.

Best used for:

• Teams of all sizes can use the tool for performance management
• You get dashboards for viewing and sharing data and integrating different data sources

Pricing: custom

Fivetran

Fivetran is one of the fastest ways to replicate entire databases, events, and files inside a high-performing cloud database. The connectors deploy in minutes, don’t require maintenance from you, and adjust to changes.

Best used for:

• Replicating entire large databases
• Store and access files securely through a cloud database

Optimizely

Optimizely is both a marketing analytics tool as well as a CRO platform. It offers you an entire set of optimization tech that uses AI to power personalization, experimentation, A/B testing, and multivariate testing.

Alooma

Alooma provides you with a simple way to integrate different data systems. Google purchased Alooma and it’s now a free-to-use tool and is part of the Google Cloud suite of tools.

Datarama

Datarama is a Salesforce company offering a marketing intelligence platform to help digital marketers optimize marketing performance, business impact, and customer loyalty.

You can connect disparate marketing tools and reports to one centralized place. Access and act on cross-channel KPIs dashboards, reports, and AI insights. Optimize and report on investments, performance, and outcomes across the customer journey.

TapClicks

TapClicks delivers complete digital marketing reporting and analytics for digital agencies, companies, and enterprises. The product TapAnalytics takes into account campaign data and performance metrics under one dashboard with reporting and analytics.

TapClicks reporting is cost-effective and completely cloud-based. It’s scalable, has ROI, and uses a seamless dashboard to connect to 200-plus services. It brings your data to life with an interactive timeline, charts, geo-mapping, and text widgets.

Adverity

Adverity is an integrated data platform meant for data-driven professionals to use accurate, analytics-ready marketing data quickly. YOu can easily get actionable insights with your data, get hold of more opportunities and save time.

Adverity automates data integrations from over 600 sources, there are no-code enrichments, advanced transformations, or the presence of proactive analytics data. With Adverity a marketer can track their marketing performance through a single dashboard.

Chartio

Chartio is a simple digital marketing analytics tool that anyone can use. It provides access to your data on the cloud enabling access for everyone to explore, transform and visualize the data.

Chartio provides you with an intuitive interface to both explore and visualize data. Chartio is a tool that most customers use at least once a day.

You can combine disparate data sources beginning from CSV files to Amazon redshift in minutes not days and understand the value of the reports and insights from the same.

Pricing: Chartio has two plans. The startup plan costs $40 per user per month and the Growth Plan costs $60 per user per month.

Grow

Grow is a fully cloud-based marketing analytics solution that’s great for small and midsize organizations. The solution lets you create customizable dashboards where you can monitor business workflows and other activities.

Grow business data from plenty of different sources and combine it on one platform. It supports Salesforce, Dropbox, Google Analytics, Twitter, and MySQL connections. There’s a built-in analytics editor for you that lets you create customized metrics for your needs. You can even access the dashboard on iOS and Android devices.

Need help analyzing your data?

Struggling to get your data in one place? Not sure how to connect all the various channels you have into one report? Need to find the best tool to use? Reach out to one of our expert marketers.

We have 600+ vetted marketers with proven experience that would love to help you out. Let’s match you with a marketer that has experience in your specific niche and help you scale your business. Get started today!

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