Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.

The Challenge

With the CBD market exploding in the last couple years, Altura needed to differentiate against the myriad of competitors jumping into the market.

The Process

We worked with Altura's management to define their target audiences based on a combination of market research and internal feedback. We developed messaging, focused on lifestyle solutions, that resonated with each group.


With the goal of aligning their brand personality, voice, tone & imagery with the business as well as the target audiences, we developed consistent brand guidelines.


Based on their resources, and target audiences, we built out a comprehensive marketing plan.


With industry/legal related constraints on Facebook and Google, diverse channels and tactics like Programmatic, CRO and Influencer Marketing were used to promote awareness and develop sales.

The Solution

Our focus was on the strategy side for this ecommerce brand, but we also helped out with some implementation pieces. We increased the website traffic an avg of 266% monthly, resulting in a 60% MOM sales increase immediately after plan implementation.

Skills Used

Web Development,Paid Ads,Branding,Marketing Strategy,Marketing Strategy,Other

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.47

CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

6.52

CPL

Fixed Fee Design

They wanted a strong agency to generate leads for their business

0.51

CPO

Singapore Grand Prix

For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.

20

CPL

Julia Cha Success Coach

  • Getting more leads
  • Converting customers in the female skewed demographic

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.