Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Feltman Brothers boasts a century of expertise in manufacturing baby clothing, catering to the discerning audience of new parents, grandparents, and beyond. While their legacy was firmly rooted in tradition, their approach to modern marketing required a strategic overhaul.
The marketing lead at Feltman Brothers expressed their struggle succinctly: "I didn't have any idea or overview about what was happening in the account." The lack of insight into their email marketing efforts hindered the optimization of their campaigns, leaving untapped potential in reaching their target audience.
Enter Mayple – a game-changer for Feltman Brothers. The experience was described as "really easy, couldn't believe it was free, no strings attached." Mayple provided valuable suggestions and zeroed in on the need for automation. Together, they crafted a reminder email campaign that seamlessly integrated with Feltman Brothers' legacy and resonated with their audience.
In the words of the marketing lead, "Mayple helped me focus on automation, and we created a reminder email that truly struck a chord with our customers."
The collaboration with Mayple yielded tangible results. Feltman Brothers witnessed a remarkable surge in their open rates, jumping from 49% to an impressive 79%. The marketing lead, now armed with a better understanding of the platform, attested to an overall improvement in their email marketing metrics.
Reflecting on the impact, the marketing lead shared, "Mayple not only improved our open rates but also demystified the platform for us. We've seen an improvement across the board."
When asked about recommending Mayple, the marketing lead responded with confidence, "Yes. Mayple not only improved our metrics but also made the entire process incredibly easy. I would definitely recommend them."
Feltman Brothers' century-long legacy found new life through the strategic alliance with Mayple. The ease of collaboration, coupled with invaluable suggestions, transformed their marketing approach, aligning tradition with modernity.
Email Marketing
Results by the numbers
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
