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We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.
Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
CEO of MassPay previously exited his payments company at 1.6 billion and is well known within the payments community.
We've decided to pursue a content driven strategy through positioning the CEO as an expert in payouts. He publishes key thought leadership articles (created by myself) in order to establish himself as the go-to person for payouts in the emerging market regions.
I've also curated a list of our top 500 company targets, and we are working to build relationships with them on LinkedIn, and in real life via conferences.
We've pursued this strategy for the last few months, and we've seen a large uptick in growth and engagement on the CEO's LinkedIn profile, which now has 30,000 LinkedIn followers. Our next step will be to send targeted LinkedIn ads to our target market with a key whitepaper relevant for the industry, so we can continue to build our relationship via email.
Content Marketing,CMO
Technology
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
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Built a new brand from the ground up as an offshoot to the client's original business.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
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COMPANY OVERVIEW
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INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
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