Village Juicery was known in the Toronto area, but they were struggling to grow and cultivate a community online that would increase sales as well as notify new users about promotions and store openings. They needed someone to own their social media and email marketing, community management and ads, so that they could continue to show up online in their brand tone and voice, and reach their goal of growing 10% year over year each month.

Small market share.

Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.

Sportiqe wanted to expand from being a wholesale clothing distributor, to a well recognized B2C brand. After many months of running paid ads with little success, they partners with us to help turn their account around.