
The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%.
AXYZ manufactures and sells industrial CNC routers used in high production manufacturing. They were looking to increase their Google ad budget while maintaining or improving their inbound MQL’s (marketing qualified leads) for a variety of sales reps in different markets.
I created a strategy to refine the targeting of their Google Ads to increase efficiency by removing non-performing and low performing keywords from their searches, adding long-tail and dynamic keyword searches to their campaigns and building out conversion optimized landing pages.
We recaptured non-converting visitors by implementing a retargeting campaign with Google Smart Display Campaigns.
The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%.
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.

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