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Better Digital are a digital agency that offer Digital Ads Management and Digital Content Creation. Our main challenge here was building a lead magnet that was going to capture our audience and convert them. We worked in the campaigns daily, figuring out what their audience wanted and needed and then testing different lead magnets and lead content in order to best capture their attention and then convert them. Even though the process took alot longer what resulted was lead campaigns that worked and we ended up spending less money than we otherwise would have.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.
Paid Ads,Paid Ads
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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