Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
By successfully coordinating and fine tuning the strategy between all marketing channels I delivered a 1.5x return improvement compared to previous Christmas seasons.
Patch is a British indoor and outdoor plant ecommerce website that also sells seasonal Christmas trees.
Every year Patch sells a range of Christmas trees to consumers. The challenge is that Christmas trees are very seasonal in nature peaking in demand over one week around the end of November. Marketing campaigns need to be carefully timed in order to drive enough demand using Facebook Ads and Google Ads during the seasonal period to clear stock. But you need to make sure that you don't overspend and drive too high a Cost Per Purchase.
Using previous years' data and external data points I mapped week by week projected demand and combined it with stock arrivals (since Christmas trees are a fresh and perishable product) as well as operational delivery capacity.
I planned out each marketing channel and its spend on a daily basis and mapped it out against daily purchase targets. Having this careful plan allowed me to monitor our progress on a daily basis and helped massively on occasions when we missed targets and needed to act quickly.
By successfully coordinating and fine tuning the strategy between all marketing channels I delivered a 1.5x return improvement compared to previous Christmas seasons.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Marketing Strategy,SMS Marketing
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
