Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
I set up Google Ads (inc Google Shopping) and Facebook Ads campaigns but we were quickly hitting the limit of who we could profitably reach. Therefore we explored running some brand campaigns to drive 'discoverability' and inspire awareness and consideration. Our aim was to continue growing by then converting these new audiences into customers.
We spent time investigating how we could shoot and create a video that would work well on YouTube by driving awareness and consideration. Although we were ultimately wanting to drive conversions (i.e. purchases), we knew that few people click on the ads in YouTube and that we could get this relevant traffic via search and social media ads.
We set up campaigns and ran audience and creative tests to see what drove the highest engagement. We also set up attribution measures on our website to be able to track some of the demand that we were driving with YouTube.
Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
