Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
I set up Google Ads (inc Google Shopping) and Facebook Ads campaigns but we were quickly hitting the limit of who we could profitably reach. Therefore we explored running some brand campaigns to drive 'discoverability' and inspire awareness and consideration. Our aim was to continue growing by then converting these new audiences into customers.
We spent time investigating how we could shoot and create a video that would work well on YouTube by driving awareness and consideration. Although we were ultimately wanting to drive conversions (i.e. purchases), we knew that few people click on the ads in YouTube and that we could get this relevant traffic via search and social media ads.
We set up campaigns and ran audience and creative tests to see what drove the highest engagement. We also set up attribution measures on our website to be able to track some of the demand that we were driving with YouTube.
Over time YouTube drove a 25% blended cost per purchase decrease that helped us expand our reach and drive new customers that we couldn't reach via Google and Facebook ads.
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.