0.3
CPL

The Challenge

Brand-new startup with no previous data

The Process

meet with customer to understand the needs

The Solution


Skills Used

Paid Ads,SEO,Paid Ads,Content Marketing,Copywriting,Branding

Industry

Finance

Results by the numbers

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0.5

CPL

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0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

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