Local Market are a digital agency that offer Google Ads, SEO, Digital Content Creation and Paid ads. As they offer a huge amount of services our first challenge was finding our audience, using Meta as our main platform. We needed to locate businesses who needed one or all of these services and had to do it using a much smaller budget than most agencies would have to work with. We also had limited access to top quality content, so had to make do with a small amount of ads, focusing on testing copy rather than content.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.
Paid Ads,Paid Ads
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

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