:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
SSR is a prominent player in the field of HR tech, offering comprehensive reviews and insights into the rapidly evolving HR, recruitment, and PeopleOps technologies.
SSR's Senior Content Marketing Editor faced two key challenges:
The Senior Content Marketing Editor was thrilled with Mayple's invaluable content suggestions, which proved to be a game-changer for SSR's email marketing efforts.
Mayple's partnership raised awareness about the available features in their email marketing platform, ensuring SSR could maximize its potential.
By working with Mayple, SSR witnessed a significant 30% increase in engagement within a particular segment of their audience. This remarkable transformation brought them closer to the point where they could monetize their newsletter.
Partnering with Mayple revolutionized SSR's email marketing strategy, enabling them to achieve greater audience engagement and surpass their KPIs. SSR's success story is a testament to the potential of Mayple's strategic collaboration.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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