:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

The Challenge

The Process

The Solution

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

Transforming HR Tech Marketing with Mayple: The SSR Success Story

‍

Small Business Overview:

SSR is a prominent player in the field of HR tech, offering comprehensive reviews and insights into the rapidly evolving HR, recruitment, and PeopleOps technologies.

‍

Challenges:

SSR's Senior Content Marketing Editor faced two key challenges:

  • ‍Audience engagement: Keeping their audience actively engaged through email marketing.‍
  • Reporting: Meeting the specific reporting needs of their newsletter while using MailChimp's existing functionality.

‍

How Mayple Helped:

The Senior Content Marketing Editor was thrilled with Mayple's invaluable content suggestions, which proved to be a game-changer for SSR's email marketing efforts.

Mayple's partnership raised awareness about the available features in their email marketing platform, ensuring SSR could maximize its potential.

‍

Impact and Transformation:

By working with Mayple, SSR witnessed a significant 30% increase in engagement within a particular segment of their audience. This remarkable transformation brought them closer to the point where they could monetize their newsletter.

‍

Conclusion:

Partnering with Mayple revolutionized SSR's email marketing strategy, enabling them to achieve greater audience engagement and surpass their KPIs. SSR's success story is a testament to the potential of Mayple's strategic collaboration.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

8
Hours Account Audited
30%
Audience Engagement

"Mayple helped me being more aware of my email marketing platform features than before"

Frieda de Jager

Senior Content Marketing Editor

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

DynStore

Build DynStore online presence

I-PAC

Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.

1.33

ROAS

Crowd Control Warehouse

Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

0.3

ROAS

StandWithUS

StandWithUs (SWU) is an international and non-partisan Israel education organization that inspires and educates people of all ages and backgrounds, challenges misinformation and fights antisemitism.


SWU empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. SWU informs through social media, print and digital materials, films, weekly newsletters and missions to Israel.


We help Stand with us to be one of the most evolve and digital driven Non-Profits in the world!

Analysing, advertising and social media management to many projects within standwithus.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.