:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

The Challenge

The Process

The Solution

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Transforming HR Tech Marketing with Mayple: The SSR Success Story

Small Business Overview:

SSR is a prominent player in the field of HR tech, offering comprehensive reviews and insights into the rapidly evolving HR, recruitment, and PeopleOps technologies.

Challenges:

SSR's Senior Content Marketing Editor faced two key challenges:

  • Audience engagement: Keeping their audience actively engaged through email marketing.
  • Reporting: Meeting the specific reporting needs of their newsletter while using MailChimp's existing functionality.

How Mayple Helped:

The Senior Content Marketing Editor was thrilled with Mayple's invaluable content suggestions, which proved to be a game-changer for SSR's email marketing efforts.

Mayple's partnership raised awareness about the available features in their email marketing platform, ensuring SSR could maximize its potential.

Impact and Transformation:

By working with Mayple, SSR witnessed a significant 30% increase in engagement within a particular segment of their audience. This remarkable transformation brought them closer to the point where they could monetize their newsletter.

Conclusion:

Partnering with Mayple revolutionized SSR's email marketing strategy, enabling them to achieve greater audience engagement and surpass their KPIs. SSR's success story is a testament to the potential of Mayple's strategic collaboration.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

8
Hours Account Audited
30%
Audience Engagement

"Mayple helped me being more aware of my email marketing platform features than before"

Frieda de Jager

Senior Content Marketing Editor

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

German Shepherd Shop

Although this brand is dedicated to German Shepherds, they had other items that dog owners could use for other breeds as well. We helped them bridge that gap.


They didn't have the best practices set in place in their Klaviyo account and we ensured the account was set up for optimal revenue, compliance, and deliverability.

2.33

CPL

Norcom

The client wanted to generate new leads

New Wire Marine

Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.

Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest

Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts

0.9

CPL

Compton Builders

Redevelopment of website and tracking implementation to prepare for digital advertising.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.