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V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The founder faced a crucial challenge of time allocation for optimizations. Seeking a connection with experts, the initial expert assignment presented some hiccups with cancellations. However, Mayple's commitment to excellence became evident upon reassignment.
Mayple's collaboration with V2 Hospitality proved invaluable in helping the founder prioritize the right optimizations with the most substantial impact. Despite initial challenges with expert assignments, the reassignment delivered a top-notch experience. Mayple's suggestions, particularly testing increased frequency and targeting, showcased impressive results.
The founder expressed their satisfaction, stating, "Mayple helped prioritize the right optimizations with the largest impact. I had a few cancellations from my first expert, but once reassigned, it was top-notch. Testing the increased frequency + targeting suggested showed great results!"
While the full impact is still being measured, early results are promising. Open rates increased by 62%, and click-through rates skyrocketed by an impressive 1000%. This significant improvement underscores the effectiveness of the optimizations suggested by Mayple.
The founder emphasized the importance of optimizations in email marketing, noting that it is the most cost-effective channel. Mayple's expert guidance has proven instrumental in achieving tangible and immediate returns.
V2 Hospitality's partnership with Mayple has unlocked new dimensions of success in marketing. Mayple's commitment to excellence, despite initial challenges, resulted in a remarkable increase in open and click-through rates. The founder appreciates the immediate return on this free service, emphasizing the pivotal role of optimizations in email marketing.
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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