We've had great growth over the past even few months, great results from influencer collaborations, and have built an overall closer community that is in love with the brand.

The Challenge

With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.

The Process

My role as social media manager, strategist, and general head of marketing, I've experienced a true collaborative team working experience that allowed us to grow and develop impeccable strategies and strengthen the brand as a whole.

The Solution

We've had great growth over the past even few months, great results from influencer collaborations, and have built an overall closer community that is in love with the brand.

Skills Used

Paid Ads,Paid Ads,Copywriting,Email Marketing,Branding,Social Media Management,Marketing Strategy,Marketing Strategy,Content Marketing,Other

Industry

Food & Drink

Results by the numbers

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I co-built HearGift from zero to $1.5M in sales in 18 months. As a small hearing aid company in a sea of giants, we had to put our most creative hats on to bootstrap the company and gain a loyal client base. Aside from leveraging Facebook advertising and email marketing to generate sales, what we are most proud of is the ability to build a trustworthy and transparent company, with owners who were not afraid to be on camera, offer transparency and candid engagement with our customers. With this, we have a built a reputation of one of the most caring hearing aid companies in the world, changing thousands of lives. Our over 300 5-star reviews show that and it's one of our greatest achievements.


Key achievements:

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  • $233,473 in sales with an advertising spend of $32,675 (Google)
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  • over 200 - 5 star reviews, dozens of video testimonials

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Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

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