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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Daria faced the challenge of identifying relevant leads within their contact list. The presence of contacts that were no longer relevant made it difficult to streamline and manage the database effectively.
Reflecting on the challenge, Daria shared, "One challenge I faced was that I was having a difficult time identifying leads as relevant. There seemed to be contacts who were no longer relevant, and I was having a difficult time cleaning them up."
Mayple's approach proved transformative for Global Edge Markets. Daria noted that while they were using some tools within the contact list, differentiation between relevant and non-relevant leads remained challenging. Mayple's assistance in identifying issues within the contact base and recommending effective approaches, such as surveys and landing pages, proved invaluable.
Mayple exceeded expectations by providing detailed and knowledgeable assistance. The collaboration resulted in a cleaned contact list and the creation of easily identifiable segments. The team at Global Edge Markets felt more confident and discovered new features within Mailchimp that had previously gone unnoticed.
Daria expressed their satisfaction, "We were absolutely happy with your help. It was a very detailed and knowledgeable conversation with your team, and we found out a lot of new and interesting things even though we're using Mailchimp for several years. It was an eye-opening experience, and we are glad that we had a conversation with your team, and that you helped us with that."
Global Edge Markets' partnership with Mayple not only addressed their challenges but also opened new possibilities within their familiar tools. The collaboration was a testament to Mayple's commitment to detailed and insightful assistance, paving the way for Global Edge Markets to navigate towards sustained success.
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"The approach was the best experience. Identifying issues in the contact base. Identifying the best approach with surveys, landing page, and website forms. Creating helpful segments helped to identify irrelevant leads."
Daria
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
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In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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