Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

The Challenge

‍

The Process

‍

The Solution

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Navigating Success: Global Edge Markets' Mayple Partnership Unveils New Avenues

‍

Challenges:

‍Daria faced the challenge of identifying relevant leads within their contact list. The presence of contacts that were no longer relevant made it difficult to streamline and manage the database effectively.

Reflecting on the challenge, Daria shared, "One challenge I faced was that I was having a difficult time identifying leads as relevant. There seemed to be contacts who were no longer relevant, and I was having a difficult time cleaning them up."

‍

How Partnering with Mayple Helped:

‍Mayple's approach proved transformative for Global Edge Markets. Daria noted that while they were using some tools within the contact list, differentiation between relevant and non-relevant leads remained challenging. Mayple's assistance in identifying issues within the contact base and recommending effective approaches, such as surveys and landing pages, proved invaluable.

‍

Impact and Transformation:

‍Mayple exceeded expectations by providing detailed and knowledgeable assistance. The collaboration resulted in a cleaned contact list and the creation of easily identifiable segments. The team at Global Edge Markets felt more confident and discovered new features within Mailchimp that had previously gone unnoticed.

Daria expressed their satisfaction, "We were absolutely happy with your help. It was a very detailed and knowledgeable conversation with your team, and we found out a lot of new and interesting things even though we're using Mailchimp for several years. It was an eye-opening experience, and we are glad that we had a conversation with your team, and that you helped us with that."

‍

Conclusion:

‍Global Edge Markets' partnership with Mayple not only addressed their challenges but also opened new possibilities within their familiar tools. The collaboration was a testament to Mayple's commitment to detailed and insightful assistance, paving the way for Global Edge Markets to navigate towards sustained success.

Contact us today to discover how Mayple can redefine your marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

45%
Account Potential Improvement

"The approach was the best experience. Identifying issues in the contact base. Identifying the best approach with surveys, landing page, and website forms. Creating helpful segments helped to identify irrelevant leads."

Daria

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

ROAS

Capital Auto Parts

Capital Auto Parts was coming into a new season without a ads vendor and was eager to push to ROAS of 8-10. The busy season in Canada didn't start until March, so there was about a month window to get underway.

become

Bring down the price for a quality lead

2

ROAS

Magari

Reconfigure WooCommerce site for optimized Google Shopping advertising opportunities.

Versed Skincare

Versed was in the process of new product development launched with limited stock to gauge market fit.



pdp test

driving directly to product


Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.