Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Daria faced the challenge of identifying relevant leads within their contact list. The presence of contacts that were no longer relevant made it difficult to streamline and manage the database effectively.
Reflecting on the challenge, Daria shared, "One challenge I faced was that I was having a difficult time identifying leads as relevant. There seemed to be contacts who were no longer relevant, and I was having a difficult time cleaning them up."
Mayple's approach proved transformative for Global Edge Markets. Daria noted that while they were using some tools within the contact list, differentiation between relevant and non-relevant leads remained challenging. Mayple's assistance in identifying issues within the contact base and recommending effective approaches, such as surveys and landing pages, proved invaluable.
Mayple exceeded expectations by providing detailed and knowledgeable assistance. The collaboration resulted in a cleaned contact list and the creation of easily identifiable segments. The team at Global Edge Markets felt more confident and discovered new features within Mailchimp that had previously gone unnoticed.
Daria expressed their satisfaction, "We were absolutely happy with your help. It was a very detailed and knowledgeable conversation with your team, and we found out a lot of new and interesting things even though we're using Mailchimp for several years. It was an eye-opening experience, and we are glad that we had a conversation with your team, and that you helped us with that."
Global Edge Markets' partnership with Mayple not only addressed their challenges but also opened new possibilities within their familiar tools. The collaboration was a testament to Mayple's commitment to detailed and insightful assistance, paving the way for Global Edge Markets to navigate towards sustained success.
Contact us today to discover how Mayple can redefine your marketing trajectory.
Email Marketing
Results by the numbers
"The approach was the best experience. Identifying issues in the contact base. Identifying the best approach with surveys, landing page, and website forms. Creating helpful segments helped to identify irrelevant leads."
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.