Consistency is key with this industry. Brining in viable leads to the loan originator reinforces the importance of my role.
Converting the language of hard money lending into visually appealing posts and eblasts.
Once I understood the terminology used for the transactions and the needs of the client I created and implemented an ongoing email campaign and social media campaign. Recently we started a Google ads campaign.
Consistency is key with this industry. Brining in viable leads to the loan originator reinforces the importance of my role.
Email Marketing,Paid Ads,Content Marketing,Branding
Finance
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
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