These changes enabled us to increase inbound MQL’s (marketing qualified leads) by over 50% without increasing the budget. Goal completions by Returning visitors increased by over 110% ensuring we recaptured interested customers further out in the sales cycle.



2.5
CPL

The Challenge

As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.



The Process

We began by building new landing pages designed to convert more first time visitors, then modified their Google Search campaigns by eliminating non-performing keywords and ad groups. Ad refocusing budget on higher performing campaigns and longer tail keywords that are more aligned with their products key selling propositions.

 

As this is a typically longer sales cycle we set up retargeting campaigns focused on product solutions and attributes to keep the brand and products top of mind with the prospective customers as they moved from their need stage through consideration to purchase.



The Solution

These changes enabled us to increase inbound MQL’s (marketing qualified leads) by over 50% without increasing the budget. Goal completions by Returning visitors increased by over 110% ensuring we recaptured interested customers further out in the sales cycle.



Skills Used

Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

AU

Echoice

From 4000 sessions/month to 16,000 sessions/month in 12 months

Idahoan

Art Services

They wanted a brand new website that would represent their brand

0.12

ROAS

L9 Sports

Incremental growth YoY in a very competitive market.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.