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These changes enabled us to increase inbound MQL’s (marketing qualified leads) by over 50% without increasing the budget. Goal completions by Returning visitors increased by over 110% ensuring we recaptured interested customers further out in the sales cycle.
As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
We began by building new landing pages designed to convert more first time visitors, then modified their Google Search campaigns by eliminating non-performing keywords and ad groups. Ad refocusing budget on higher performing campaigns and longer tail keywords that are more aligned with their products key selling propositions.
As this is a typically longer sales cycle we set up retargeting campaigns focused on product solutions and attributes to keep the brand and products top of mind with the prospective customers as they moved from their need stage through consideration to purchase.
These changes enabled us to increase inbound MQL’s (marketing qualified leads) by over 50% without increasing the budget. Goal completions by Returning visitors increased by over 110% ensuring we recaptured interested customers further out in the sales cycle.
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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