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GoodFor are sustainable grocer selling in-store and online. They were looking to start a campaign that acted as a pre Christmas push, starting in August all the way through to December. Our main challenge was building up our audience in such a small amount of time, the client had no Facebook Ads campaigns prior so we were starting from scratch. We started with multiple traffic campaigns with a higher than normal daily budget in order to build out our audience quickly and aggressively, we then shifted all of our budget into retargeting the audience we had built out and driving home our purchase goal.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram ads digital strategy.
Paid Ads,Paid Ads,Marketing Strategy
Food & Drink
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This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.
Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.
We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.
Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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