We reduced customer acquisition costs (CAC) by 20% by implementing these changes and built a loyal customer bases that came to buy from us again and again.
Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
We set up an exit survey to understand how big a portion 'plant newbies' made up our existing customer base. We then interviewed a few of them to understand their fears and what had almost not made them buy from us. This helped us establish what we needed to achieve in order to grow this customer segment.
Amongst the new initiatives we did the following:
We reduced customer acquisition costs (CAC) by 20% by implementing these changes and built a loyal customer bases that came to buy from us again and again.
Email Marketing,CRO,Copywriting,Content Marketing,Marketing Strategy,Paid Ads,Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
The condo developer wanted to quickly sell an ambitious condo unit project in downtown Kelowna. Due to a small sales team, we had to refine our audiences carefully to create the most efficient marketing program to leverage the realtor's time on the most ready-to-buy prospects.
We took over the account from another agency, so we had clear benchmarks to beat. This proved to be a testament to our deep understanding of Canadian real estate and technology. As we shattered their previous performance and sold out the building in under 1 year.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.