During my first year with Lenskart revenue grew by 100%

3
ROAS

The Challenge

Introducing Lenskart to the USA market

The Process

I joined Lenskart to lead their Marketing and brand building in the US market

The Solution

During my first year with Lenskart revenue grew by 100%

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,CMO,Web Development,CRO,Email Marketing,Marketing Strategy,SEO

Industry

Health & Wellness

Results by the numbers

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  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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We had to better our previous year's sales for MSIG's travel campaign with a smaller campaign budget compared to the previous year.

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