Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

Rhone Apparel was a relatively new brand competing in a crowded category. Our challenge was to help them stand out, especially during the busy Q4 season where they had steep goals and investor expectations.

Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.

The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.