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Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
Up until COVID, The Galien Foundation was more accustomed to operating offline than through digital marketing channels, but had to quickly adapt events and platforms.
I realised that they had a list of previous attendees on email, that was unused.
I also realised that their target audience was heavily active on LinkedIn (executives at large pharmaceuticals and biotech companies). Consequently, we were able to reach out to past attendees via email to ask them if they were interested in returning.
On top of that, I was able to target new audiences through creating a similar targeted audience on LinkedIn. This allowed The Galien Foundation to advertise for the spare tickets and occupancy that was left in their events.
Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
Email Marketing,Paid Ads,Marketing Strategy
Technology
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Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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