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Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
Up until COVID, The Galien Foundation was more accustomed to operating offline than through digital marketing channels, but had to quickly adapt events and platforms.
I realised that they had a list of previous attendees on email, that was unused.
I also realised that their target audience was heavily active on LinkedIn (executives at large pharmaceuticals and biotech companies). Consequently, we were able to reach out to past attendees via email to ask them if they were interested in returning.
On top of that, I was able to target new audiences through creating a similar targeted audience on LinkedIn. This allowed The Galien Foundation to advertise for the spare tickets and occupancy that was left in their events.
Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
Email Marketing,Paid Ads,Marketing Strategy
Technology
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Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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