Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
Up until COVID, The Galien Foundation was more accustomed to operating offline than through digital marketing channels, but had to quickly adapt events and platforms.
I realised that they had a list of previous attendees on email, that was unused.
I also realised that their target audience was heavily active on LinkedIn (executives at large pharmaceuticals and biotech companies). Consequently, we were able to reach out to past attendees via email to ask them if they were interested in returning.
On top of that, I was able to target new audiences through creating a similar targeted audience on LinkedIn. This allowed The Galien Foundation to advertise for the spare tickets and occupancy that was left in their events.
Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
Email Marketing,Paid Ads,Marketing Strategy
Technology
Put your e-mail in and we'll arrange a consultation call for you
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
