Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
The Galien Foundation is described as the 'Nobel Prize' for pharmaceuticals and biotech. Each year they hold an award gala in NYC featuring Nobel Prize Winners, and illustrious guests such as Anthony Fauci, Bill Clinton, and the UN Secretary General.
The cost per ticket to one of these events can be $1,000-2,000+
Up until COVID, The Galien Foundation was more accustomed to operating offline than through digital marketing channels, but had to quickly adapt events and platforms.
I realised that they had a list of previous attendees on email, that was unused.
I also realised that their target audience was heavily active on LinkedIn (executives at large pharmaceuticals and biotech companies). Consequently, we were able to reach out to past attendees via email to ask them if they were interested in returning.
On top of that, I was able to target new audiences through creating a similar targeted audience on LinkedIn. This allowed The Galien Foundation to advertise for the spare tickets and occupancy that was left in their events.
Previously, LinkedIn campaigns that were run using Sponsored Content were expensive, especially when targeting New York audiences. The cost per click could reach as high $12-$15, and the resultant cost per lead from click, to website, to signup page was high.
I decided to leverage direct messaging on LinkedIn, which yielded a cost of $0.5-$1 per message. This targeted, individual and more intimate approach also yielded a 50% open rate, which significantly decreased cost per lead.
Email Marketing,Paid Ads,Marketing Strategy
Technology
Put your e-mail in and we'll arrange a consultation call for you
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
