This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.



3.5
ROAS

The Challenge

This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.

The Process

We geofenced each of the 5 locations to support in store sales using Google Performance Max Campaigns and Campaigns on Facebook and Instagram to build brand and sale event participation. We then ran targeted Google Search Campaigns to reach in-market online shoppers within their delivery area and retargeted website visitors using Google Performance Max Campaigns with their product feed.



The Solution

This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.



Skills Used

Google Shopping,Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

PredictWind

They wanted us to increase their digital marketing presence, engagement & results.

Le Mieux

Award winning professional turned consumer personal skincare brand. The Brand had been very successful B2B but struggled with growing its D2C business.

0.4

ROAS

UTV Source

Increase e-commerce sales via Google/Bing Ads profitability at higher spend levels ($150-$200k/mo starting spend).

0.53

CPO

Rejuvant

The cost of acquisition through paid channels was higher than desired.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.