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This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.
We geofenced each of the 5 locations to support in store sales using Google Performance Max Campaigns and Campaigns on Facebook and Instagram to build brand and sale event participation. We then ran targeted Google Search Campaigns to reach in-market online shoppers within their delivery area and retargeted website visitors using Google Performance Max Campaigns with their product feed.
This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
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Versed was in the process of new product development launched with limited stock to gauge market fit.
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