
We've grown from zero to a very target audience of fans! Our Instagram account is over 3,000 and our Facebook page is over 7,000. Our email list is our 5,000. We live in a small town between DC and Richmond, Virginia. This is an incredible, loyal audience we are very proud of. We have never had to do any kind of paid advertising, everything has been organic.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
Starting the accounts from scratch, learning what our audience wanted to see, changing things along the way. I've used my skills within Instagram, Facebook, and email marketing to grow a loyal, beautiful brand.
We've grown from zero to a very target audience of fans! Our Instagram account is over 3,000 and our Facebook page is over 7,000. Our email list is our 5,000. We live in a small town between DC and Richmond, Virginia. This is an incredible, loyal audience we are very proud of. We have never had to do any kind of paid advertising, everything has been organic.
Social Media Management
Food & Drink
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.