Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.

0.3
ROAS

The Challenge

Increase Shopify store revenue for a fitness supplement brand.

The Process

We started by defining the target audience and outlining a clear campaign structure.


I conducted internal research and identified winning audience segments from Google analytics and Shopify analytics. We focused on increasing the volume of transactions in these markets.


We launched a Facebook ad re-targeting and implemented automated rules that monitored performance and increased the budget over time. We kept a profitable ROAS throughout this scaling process.

The Solution

Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.

Skills Used

Paid Ads

Industry

Health & Wellness

Results by the numbers

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More Case Study

0.75

ROAS

Gakken

The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.

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ROAS

Iconic Paw

They had a good ROAS but wanted someone to scale

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