The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Challenge

The Process

The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

Challenges:

Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

How Partnering with Mayple Helped:

Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

Impact and Transformation:

Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

Conclusion:

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement
7
Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

CPL

Total Health Systems

This was a new client that had never run paid ads before on social.

Naked French

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

glazertraining

Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale

BeachCult

BeachCult, a vibrant, elegant, swimwear and apparel brand needed an online presence to match. I loved working with this client to design and develop their online store with a look and feel that is in line with their brand image and appeals to their audience.


Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.