The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Challenge

The Process

The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

Challenges:

Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

How Partnering with Mayple Helped:

Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

Impact and Transformation:

Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

Conclusion:

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

38%
Open Rate Improvement
7
Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Thai Long

They wanted to retain more customers and acquire new ones through social media

0.3

CPO

Chasing Paper

Chasing paper was having a hard time understanding their customer acquisition funnel and scaling on Paid Social. They had a lot of sample swatch sales happening throughout their acquisition funnel and couldn't understand the true value of these customers.

0.4

CPO

Green 4 Ever

Green 4 Ever is one of the biggest fake plants seller in Estonia.


They were mostly selling from their connections, word-of-mouth and B2B partners.


However, they wanted to explore the B2C world through Facebook and Instagram ads.

Pet Living

Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.