
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Growing the audience and automating data processes were key challenges, with manual processes slowing down efficiency.
Mayple provided insights into time-saving methods, emphasizing the need for a comprehensive data connector for optimal results.
While still in the early stages, Film Independent expects streamlined processes and improved efficiency.
Mayple's insights have set Film Independent on a path to efficient email marketing practices, connecting seamlessly with its audience.
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
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