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During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.
Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada.
I set up a strategy to target Pool Dealers using Video and static posts on LinkedIn to drive awareness and generate inbound leads with dealers and supported this effort with digital ad and email promotions through the National trade magazines.
At the same time I set up dynamic and keyword based search ads on Google to drive in-market consumers to optimized product landing pages that redirected them to authorized local dealers.
During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Created a web-based lead funnel for colocation, hosting services and managed services that previously did not exist for the company.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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