During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.
Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada.
I set up a strategy to target Pool Dealers using Video and static posts on LinkedIn to drive awareness and generate inbound leads with dealers and supported this effort with digital ad and email promotions through the National trade magazines.
At the same time I set up dynamic and keyword based search ads on Google to drive in-market consumers to optimized product landing pages that redirected them to authorized local dealers.
During this 5 month campaign we drove an increase of over 20% to their Dealer Program membership while generating over 320 consumer leads for their Retail Partners.
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The client organizes fun tournaments for college students around the US.
Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.
Challenges
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